Games › Multiple Endings › Multiple Endings + Mystery
Should I ship a Mystery Multiple Endings game?
Multiple Endings + Mystery
Of 921 developers who shipped a Mystery Multiple Endings game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,653 more are announced, ×3.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $2.0k, ×4.2 the market's $480 for a 3 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $260k, ×556 the market median. Revenue is down 35% on the market; 1,653 games are announced against 552 developers who shipped in the last year.
| Bottom 30% | $539 (exactly $539) |
|---|---|
| Median | $2.0k (exactly $1,973) |
| Top 25% | $12k (exactly $12,275) |
| Top 5% | $264k (exactly $263,868) |
| Developers, 2 yr | 921 |
| Released games | 2,300 |
| Announced | 1,653 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 45% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Multiple Endings
- effort 3 / 10 · high · effort 3 sits in the high band
- Mystery
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Multiple Endings; 4 in 10 of the top 25% also carry Adventure, Choices Matter, Visual Novel
- Price point
- $5.99 typical · top 25% priced $15.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Atmospheric, First-Person
Why players buy here
The top 25% priced at $15.99 or above; the middle game at $5.99.
The top 10 games average 86% positive over 145,342 reviews.
What kills games here
3 in 10 developers made under $540. 7 in 10 of the 440 games released 1 to 2 years ago have fewer than 100 reviews. 1,653 games are announced against 552 developers who shipped in the last year, ×3.0 per shipper.
Adjacent niches
Multiple Endings with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + WuxiaFair
- + Level EditorFair
- + Job SimulatorFair
- + SuperheroFair
- + 4 Player LocalFair
- + Escape RoomFair
- + GamblingFair
- + TriviaFair
- + Score AttackFair
- + ArcadeFair
- + Arena ShooterFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Persona 3 Reload | older | $59.99 | 43,497 95% | 1.3M | $78M (exactly $78,281,551) | ATLUS |
| | Persona 4 Golden | older | $19.99 | 71,306 97% | 2.1M | $43M (exactly $42,762,208) | ATLUS |
| | Magical Girl Witch Trials | $29.99 | 29,869 96% | 896k | $27M (exactly $26,873,139) | Acacia, Re,AER | |
| | The Talos Principle | older | $29.99 | 29,237 95% | 877k | $26M (exactly $26,304,529) | Croteam |
| | The Stanley Parable: Ultra Deluxe | older | $24.99 | 34,268 94% | 1.0M | $26M (exactly $25,690,720) | Crows Crows Crows |
| | STEINS;GATE | older | $29.99 | 25,289 97% | 759k | $23M (exactly $22,752,513) | MAGES. Inc. |
| | Life is Strange: True Colors | older | $59.99 | 12,360 88% | 371k | $22M (exactly $22,244,292) | Deck Nine |
| | Return of the Obra Dinn | older | $19.99 | 32,309 96% | 969k | $19M (exactly $19,375,707) | Lucas Pope |
| | Life is Strange: Before the Storm | older | $16.99 | 33,504 93% | 1.0M | $17M (exactly $17,076,989) | Deck Nine, Feral Interactive (Mac), Fer… (Deck Nine, Feral Interactive (Mac), Feral Interactive (Linux)) |
| | Heavy Rain | older | $19.99 | 26,503 85% | 795k | $16M (exactly $15,893,849) | Quantic Dream |
| | No, I'm not a Human | $14.99 | 27,222 93% | 817k | $12M (exactly $12,241,733) | Trioskaz | |
| | Life is Strange: Double Exposure | $49.99 | 7,842 68% | 235k | $12M (exactly $11,760,647) | Deck Nine Games | |
| | Revenge on gold diggers | $6.99 | 46,610 80% | 1.4M | $9.8M (exactly $9,774,117) | 前方工作室 | |
| | Lost Records: Bloom & Rage | $39.99 | 5,873 86% | 176k | $7.0M (exactly $7,045,838) | DON'T NOD | |
| | Until Dawn™ | $59.99 | 3,564 82% | 107k | $6.4M (exactly $6,414,131) | Ballistic Moon | |
| | Back to the Dawn | $23.99 | 8,555 94% | 257k | $6.2M (exactly $6,157,034) | Metal Head Games | |
| | Life is Strange: Reunion | $39.99 | 4,535 89% | 136k | $5.4M (exactly $5,440,640) | Deck Nine Games | |
| | The Weeping Swan: Ten Days of the City's Fall | $11.99 | 8,227 58% | 247k | $3.0M (exactly $2,959,252) | 零创游戏(ZerocreationGame) | |
| | Enigma of Fear | $29.99 | 3,045 95% | 91k | $2.7M (exactly $2,739,586) | Dumativa, Cellbit |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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