Games › Multiple Endings › Multiple Endings + Lovecraftian
Should I ship a Lovecraftian Multiple Endings game?
Multiple Endings + Lovecraftian
Of 93 developers who shipped a Lovecraftian Multiple Endings game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 194 more are announced, ×4.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $4.9k, ×10 the market's $480 for a 4 / 10 build, and 3 in 10 made under $660; 1 in 20 cleared $340k, ×729 the market median. Revenue is down 25% on the market; 194 games are announced against 49 developers who shipped in the last year.
| Bottom 30% | $660 (exactly $660) |
|---|---|
| Median | $4.9k (exactly $4,895) |
| Top 25% | $34k (exactly $34,166) |
| Top 5% | $346k (exactly $346,343) |
| Developers, 2 yr | 93 |
| Released games | 237 |
| Announced | 194 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply as many developers as the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Multiple Endings
- effort 3 / 10 · high · effort 3 sits in the high band
- Lovecraftian
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Multiple Endings; 5 in 10 of the top 25% also carry Adventure, Choices Matter, Exploration
- Price point
- $7.99 typical · top 25% priced $19.90 or above
- Art
- 6 in 10 of the top 25% ship with Story Rich, Dark, Atmospheric
Why players buy here
The top 25% priced at $19.90 or above; the middle game at $7.99.
The top 10 games average 93% positive over 20,331 reviews.
What kills games here
3 in 10 developers made under $660. 8 in 10 of the 50 games released 1 to 2 years ago have fewer than 100 reviews. 194 games are announced against 49 developers who shipped in the last year, ×4.0 per shipper.
Adjacent niches
Multiple Endings with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + WuxiaFair
- + Level EditorFair
- + Job SimulatorFair
- + SuperheroFair
- + 4 Player LocalFair
- + Escape RoomFair
- + GamblingFair
- + TriviaFair
- + Score AttackFair
- + ArcadeFair
- + Arena ShooterFair
Comparable games
Strange Horticulture 2022 · $7.1M 
Fear & Hunger 2: Termina 2022 · $5.1M 
The Casting of Frank Stone™ 2024 · $5.0M 
Scarlet Hollow 2021 · EA · $4.3M 
The Song of Saya 2019 · $4.2M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Strange Horticulture | older | $15.99 | 14,867 94% | 446k | $7.1M (exactly $7,131,700) | Bad Viking |
| | Fear & Hunger 2: Termina | older | $11.99 | 14,232 97% | 427k | $5.1M (exactly $5,119,250) | Miro Haverinen |
| | The Casting of Frank Stone™ | older | $29.99 | 5,580 62% | 167k | $5.0M (exactly $5,020,326) | Supermassive Games |
| | Scarlet Hollow | · EA older | $29.99 | 4,833 97% | 145k | $4.3M (exactly $4,348,250) | Black Tabby Games |
| | The Song of Saya | older | $14.99 | 9,382 89% | 281k | $4.2M (exactly $4,219,085) | Nitroplus |
 | Reverse Collapse: Code Name Bakery | older | $24.99 | 4,861 78% | 146k | $3.6M (exactly $3,644,292) | Shanghai Sunborn Network Technology Co.… (Shanghai Sunborn Network Technology Co., Ltd.) |
 | Yog-Sothoth’s Yard | older | $10.99 | 10,207 93% | 306k | $3.4M (exactly $3,365,248) | Bone Nail |
 | BLACK SOULS | $13.99 | 7,337 95% | 220k | $3.1M (exactly $3,079,339) | Eeny, meeny, miny, moe? | |
 | Oxenfree | older | $9.99 | 9,499 91% | 285k | $2.8M (exactly $2,846,850) | Night School Studio |
 | The Room Three | older | $5.99 | 12,997 95% | 390k | $2.3M (exactly $2,335,561) | Fireproof Games |
 | BLACK SOULS II | $13.99 | 5,277 97% | 158k | $2.2M (exactly $2,214,757) | Eeny, meeny, miny, moe? | |
 | Strange Antiquities | $17.99 | 3,288 95% | 99k | $1.8M (exactly $1,774,534) | Bad Viking | |
 | Static Dread: The Lighthouse | $10.90 | 1,394 90% | 42k | $456k (exactly $455,838) | solarsuit.games | |
 | Do No Harm | $15.99 | 896 74% | 27k | $430k (exactly $429,811) | Darts Games | |
 | Necrophosis | $15.99 | 722 89% | 22k | $346k (exactly $346,343) | Dragonis Ares, Adonis Brosteanu | |
 | Cthulhu: The Cosmic Abyss | $39.99 | 262 54% | 7.9k | $314k (exactly $314,321) | Big Bad Wolf | |
 | Call of the Elder Gods | $24.99 | 313 89% | 9.4k | $235k (exactly $234,656) | Out of the Blue Games | |
 | Heart Cage | $20.99 | 363 97% | 11k | $229k (exactly $228,581) | RiceLoveCoffee | |
 | Roots Devour | $14.99 | 479 68% | 14k | $215k (exactly $215,406) | Rewinding Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.