Games › Runner › Runner + Horror
Should I ship a Horror Runner?
Runner + Horror
Of 55 developers who shipped a Horror Runner in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 62 more are announced, ×2.1 for every developer who shipped in the last year.
Verdict: dead, for a 4 / 10 build.
The middle developer here made $360 in the last 2 years and $450 over 4, against a market of $480 for a 4 / 10 build. 29 developers shipped in the last year and 62 games are announced.
| Bottom 30% | $59 (exactly $59) |
|---|---|
| Median | $359 (exactly $359) |
| Top 25% | $2.7k (exactly $2,696) |
| Top 5% | $20k (exactly $20,135) |
| Developers, 2 yr | 55 |
| Released games | 170 |
| Announced | 62 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $3.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 125% on the market, supply 10% more developers than the period before.
Free games: 19%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Runner; 5 in 10 of the top 25% also carry Action, Adventure, Exploration
- Price point
- $3.99 typical · top 25% priced $9.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, First-Person, Cinematic
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $3.99.
The top 10 games average 91% positive over 1,511 reviews.
What kills games here
3 in 10 developers made under $59. 9 in 10 of the 37 games released 1 to 2 years ago have fewer than 100 reviews. 62 games are announced against 29 developers who shipped in the last year, ×2.1 per shipper.
Adjacent niches
Runner with a different setting or mood, ranked by verdict then median.
- + LootFair
- + Local MultiplayerFair
- + PsychologicalFair
- + IdlerFair
- + Visual NovelFair
- + Time AttackFair
- + FPSLong shot
- + 4 Player LocalPoor odds
- + MusicPoor odds
- + Co-opPoor odds
- + Online Co-OpPoor odds
- + Interactive FictionPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | SEUM: Speedrunners from Hell | older | $14.99 | 2,050 95% | 62k | $922k (exactly $921,885) | Pine Studio |
| | Last Room | older | $29.99 | 953 73% | 29k | $857k (exactly $857,414) | Quantum Forge Studios |
| | ODDCORE | · EA | $12.99 | 1,080 96% | 32k | $421k (exactly $420,876) | ODDCORP |
| | Super Dark Deception | older | $17.99 | 660 65% | 20k | $356k (exactly $356,202) | Glowstick Entertainment |
| | Decimate Drive | older | $7.99 | 321 91% | 9.6k | $77k (exactly $76,944) | Some Random Designing |
| | [Chilla's Art] The Caregiver | 終焉介護 | older | $4.99 | 431 80% | 13k | $65k (exactly $64,521) | Chilla's Art |
| | Rabbit Riot | older | $39.99 | 49 87% | 1.5k | $59k (exactly $58,785) | Reactor Studios |
| | Sex Apocalypse 2 | older | $9.99 | 195 55% | 5.9k | $58k (exactly $58,442) | Octo Games |
| | [Chilla's Art] Hanako | 花子さん | older | $7.99 | 229 75% | 6.9k | $55k (exactly $54,891) | Chilla's Art |
| | Corridor Z | older | $7.99 | 201 85% | 6.0k | $48k (exactly $48,180) | Mass Creation |
| | Dark Succubus | $6.99 | 171 77% | 5.1k | $36k (exactly $35,859) | ZC Game | |
| | Zardy's Cave | $7.99 | 84 80% | 2.5k | $20k (exactly $20,135) | Full Trek Media | |
| | Strange Brew | $14.99 | 24 100% | 720 | $11k (exactly $10,793) | Electric Monk Media | |
| | The Backrooms: Rescue Expedition | $9.99 | 21 33% | 630 | $6.3k (exactly $6,294) | {CRYTIME} | |
| | Only Out | $4.99 | 40 95% | 1.2k | $6.0k (exactly $5,988) | Shark Studio | |
| | Misty Onsen | $5.99 | 32 56% | 960 | $5.8k (exactly $5,750) | 神 SHEN | |
| | Campfire: Night One | $14.99 | 12 91% | 360 | $5.4k (exactly $5,396) | Prisca, Mezey Krisztián | |
| | Lazy Climbers | $4.99 | 35 68% | 1.1k | $5.2k (exactly $5,240) | Cool Car Studio | |
| | Maniac Path 3 | $9.99 | 12 100% | 360 | $3.6k (exactly $3,596) | Gamesforgames |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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