Do I ship it?

GamesMultiple EndingsMultiple Endings + Horror

Specimen · observed

Should I ship a Horror Multiple Endings game?

Multiple Endings + Horror

Of 1,081 developers who shipped a Horror Multiple Endings game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,676 more are announced, ×2.7 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $1.8k, ×3.8 the market's $480 for a 4 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $260k, ×556 the market median. Revenue is up 10% on the market; 1,676 games are announced against 631 developers who shipped in the last year.

Deciding numbers: median 3.8 times the market baseline, revenue up 10% on the market, 1,676 announced, ×2.7 per developer who shipped in the last year.
Nobody has said they are building this yet.
Multiple Endings + Horror
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 1,081
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $4.6k → $5.7k → $3.7k → $3.1k → $2.5k → $1.6k → $1.6k (still earning) → $1.2k (still earning)
The last cohort is still earning.
Outcomes for Multiple Endings + Horror: Plate 1 · outcomes, 2 yr, n = 1,081
Bottom 30% $539 (exactly $539)
Median $1.8k (exactly $1,796)
Top 25% $9.6k (exactly $9,581)
Top 5% $264k (exactly $263,868)
Developers, 2 yr 1,081
Released games 2,655
Announced 1,676
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 30% more developers than the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Multiple Endings
effort 3 / 10 · high · effort 3 sits in the high band
Horror
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Multiple Endings; 4 in 10 of the top 25% also carry Adventure, Choices Matter, Exploration
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, Atmospheric, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 90% positive over 155,113 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $1.8k, 1 in 4 over $9.5k, 1 in 20 over $260k.

3 in 10 developers made under $540. 8 in 10 of the 576 games released 1 to 2 years ago have fewer than 100 reviews. 1,676 games are announced against 631 developers who shipped in the last year, ×2.7 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Multiple Endings with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds128 devs · median $65k · 93 announced
  2. + WuxiaFair11 devs · median $230k · 18 announced
  3. + Level EditorFair17 devs · median $8.1k · 23 announced
  4. + Job SimulatorFair32 devs · median $5.8k · 42 announced
  5. + SuperheroFair15 devs · median $4.5k · 22 announced
  6. + 4 Player LocalFair10 devs · median $3.6k · 10 announced
  7. + Escape RoomFair37 devs · median $2.2k · 32 announced
  8. + GamblingFair30 devs · median $1.8k · 42 announced
  9. + TriviaFair14 devs · median $1.7k · 15 announced
  10. + Score AttackFair40 devs · median $599 · 49 announced
  11. + ArcadeFair176 devs · median $598 · 180 announced
  12. + Arena ShooterFair18 devs · median $597 · 16 announced

All 214 pairs on the Multiple Endings page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Dying Light 2 Stay Human: Reloaded Edition older $59.99 164,914 79% 4.9M $297M (exactly $296,795,726) Techland
Detroit: Become Human older $39.99 226,411 96% 6.8M $272M (exactly $271,625,277) Quantic Dream
Undertale older $9.99 307,601 96% 9.2M $92M (exactly $92,188,020) tobyfox
SILENT HILL 2 $69.99 43,367 94% 1.3M $91M (exactly $91,057,690) Bloober Team SA
Five Nights at Freddy's: Security Breach older $39.99 65,350 86% 2.0M $78M (exactly $78,400,395) Steel Wool Studios
The Walking Dead: The Telltale Definitive Series older $49.99 36,594 96% 1.1M $55M (exactly $54,880,022) Skybound Games
INSIDE older $24.99 69,791 97% 2.1M $52M (exactly $52,322,313) Playdead
OMORI older $19.99 79,836 97% 2.4M $48M (exactly $47,877,649) OMOCAT, LLC
SILENT HILL f $69.99 19,061 80% 572k $40M (exactly $40,022,382) NeoBards Entertainment Ltd.
Senren*Banka older $34.99 33,721 98% 1.0M $35M (exactly $35,396,934) YUZUSOFT
Five Nights at Freddy's: Secret of the Mimic $39.99 10,874 86% 326k $13M (exactly $13,045,538) Steel Wool Studios
No, I'm not a Human $14.99 27,222 93% 817k $12M (exactly $12,241,733) Trioskaz
CloverPit $9.99 24,710 90% 741k $7.4M (exactly $7,405,587) Panik Arcade
Into the Dead: Our Darkest Days · EA $24.99 9,049 89% 271k $6.8M (exactly $6,784,035) PikPok
Until Dawn™ $59.99 3,564 82% 107k $6.4M (exactly $6,414,131) Ballistic Moon
Dead Rising Deluxe Remaster $49.99 2,971 80% 89k $4.5M (exactly $4,455,609) CAPCOM Co., Ltd.
Homicipher $13.99 7,821 96% 235k $3.3M (exactly $3,282,474) 八名木Games
Endacopia $16.50 6,474 99% 194k $3.2M (exactly $3,204,630) Andyland

Estimates: copies = reviews × 30, gross = copies × list price.