Games › Interactive Fiction › Interactive Fiction + Horror
Should I ship a Horror Interactive Fiction?
Interactive Fiction + Horror
Of 501 developers who shipped a Horror Interactive Fiction in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 762 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.5k, ×3.2 the market's $480 for a 4 / 10 build, and 3 in 10 made under $390; 1 in 20 cleared $150k, ×334 the market median. Revenue is down 15% on the market; 762 games are announced against 266 developers who shipped in the last year.
| Bottom 30% | $386 (exactly $386) |
|---|---|
| Median | $1.5k (exactly $1,497) |
| Top 25% | $8.3k (exactly $8,252) |
| Top 5% | $159k (exactly $158,841) |
| Developers, 2 yr | 501 |
| Released games | 1,349 |
| Announced | 762 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 15% on the market, supply as many developers as the period before.
Free games: 17%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Interactive Fiction
- effort 1 / 10 · high · prose plus a state machine
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Interactive Fiction; 5 in 10 of the top 25% also carry Adventure, Visual Novel, Choices Matter
- Price point
- $4.99 typical · top 25% priced $13.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Atmospheric, 2D
Why players buy here
The top 25% priced at $13.99 or above; the middle game at $4.99.
The top 10 games average 88% positive over 61,513 reviews.
What kills games here
3 in 10 developers made under $390. 8 in 10 of the 338 games released 1 to 2 years ago have fewer than 100 reviews. 762 games are announced against 266 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Interactive Fiction with a different setting or mood, ranked by verdict then median.
- + FMVFair
- + Match 3Fair
- + VampiresFair
- + SportsFair
- + IncrementalFair
- + PiratesFair
- + DrivingFair
- + DiplomacyFair
- + Perma DeathFair
- + Board GameFair
- + SnowFair
- + BuildingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Walking Dead: The Telltale Definitive Series | older | $49.99 | 36,594 96% | 1.1M | $55M (exactly $54,880,022) | Skybound Games |
| | Slay the Princess — The Pristine Cut | older | $17.99 | 31,885 96% | 957k | $17M (exactly $17,208,334) | Black Tabby Games |
| | 魔女的夜宴 | older | $34.99 | 9,664 98% | 290k | $10M (exactly $10,144,301) | YUZUSOFT |
| | Tiny Bunny | $10.99 | 27,200 83% | 816k | $9.0M (exactly $8,967,840) | Saikono, Sokar | |
| | Little Misfortune | older | $19.99 | 11,789 92% | 354k | $7.1M (exactly $7,069,863) | Killmonday Games AB |
| | Unheard - Voices of Crime | older | $6.99 | 30,978 95% | 929k | $6.5M (exactly $6,496,087) | NEXT Studios |
| | Until Dawn™ | $59.99 | 3,564 82% | 107k | $6.4M (exactly $6,414,131) | Ballistic Moon | |
| | The Casting of Frank Stone™ | older | $29.99 | 5,580 62% | 167k | $5.0M (exactly $5,020,326) | Supermassive Games |
| | Scarlet Hollow | · EA older | $29.99 | 4,833 97% | 145k | $4.3M (exactly $4,348,250) | Black Tabby Games |
| | Amnesia: A Machine for Pigs | older | $19.99 | 7,236 69% | 217k | $4.3M (exactly $4,339,429) | The Chinese Room |
| | Homicipher | $13.99 | 7,821 96% | 235k | $3.3M (exactly $3,282,474) | 八名木Games | |
| | Shift At Midnight | $9.99 | 10,147 88% | 304k | $3.0M (exactly $3,041,056) | Bun Muen | |
| | KARMA: The Dark World | $24.99 | 3,963 90% | 119k | $3.0M (exactly $2,971,061) | POLLARD STUDIO LLC | |
| | Five Hearts Under One Roof season2 | $22.99 | 2,149 96% | 64k | $1.5M (exactly $1,482,165) | Storytaco | |
| | Cabernet | $19.99 | 2,025 94% | 61k | $1.2M (exactly $1,214,392) | Party for Introverts | |
| | Forbidden Solitaire | $15.99 | 2,245 96% | 67k | $1.1M (exactly $1,076,926) | Grey Alien Games, Night Signal Entertai… (Grey Alien Games, Night Signal Entertainment) | |
| | Kathy Rain 2: Soothsayer | $19.99 | 1,244 95% | 37k | $746k (exactly $746,027) | Clifftop Games | |
| | One-Eyed Likho | $19.99 | 1,155 93% | 35k | $693k (exactly $692,654) | Morteshka |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.