Should I ship a Tactical FPS?
FPS + Tactical
Of 184 developers who shipped a Tactical FPS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 415 more are announced, ×3.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $1.3k, ×0.9 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $330; 1 in 20 cleared $2.5M, ×1674 the market median. Revenue is down 20% on the market; 415 games are announced against 118 developers who shipped in the last year.
| Bottom 30% | $330 (exactly $330) |
|---|---|
| Median | $1.3k (exactly $1,347) |
| Top 25% | $16k (exactly $15,750) |
| Top 5% | $2.5M (exactly $2,507,373) |
| Developers, 2 yr | 184 |
| Released games | 695 |
| Announced | 415 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 75% more developers than the period before.
Free games: 21%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- FPS, Tactical; 6 in 10 of the top 25% also carry Action, Shooter, Combat
- Price point
- $8.99 typical · top 25% priced $24.99 or above
- Art
- 5 in 10 of the top 25% ship with First-Person, Realistic, 3D
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $8.99.
The top 10 games average 67% positive over 486,792 reviews.
What kills games here
3 in 10 developers made under $330. 8 in 10 of the 92 games released 1 to 2 years ago have fewer than 100 reviews. 415 games are announced against 118 developers who shipped in the last year, ×3.5 per shipper.
Adjacent niches
FPS with a different second tag, ranked by verdict then median.
- + LGBTQ+Fair
- + Dating SimFair
- + IdlerFair
- + GamblingFair
- + FaithFair
- + Precision PlatformerFair
- + Martial ArtsFair
- + Walking SimulatorFair
- + RunnerLong shot
- + Action RTSLong shot
- + Bullet HellLong shot
- + DogsLong shot
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Battlefield™ 6 | $69.99 | 295,442 63% | 8.9M | $620M (exactly $620,339,567) | Battlefield Studios | |
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | Left 4 Dead 2 | older | $9.99 | 816,316 97% | 24M | $245M (exactly $244,649,905) | Valve |
| | Squad | older | $39.99 | 180,505 82% | 5.4M | $217M (exactly $216,551,848) | Offworld |
| | Arma 3 | older | $29.99 | 228,910 90% | 6.9M | $206M (exactly $205,950,327) | Bohemia Interactive |
| | Hunt: Showdown 1896 | older | $29.99 | 213,023 74% | 6.4M | $192M (exactly $191,656,793) | Crytek |
| | Hell Let Loose | older | $49.99 | 99,628 83% | 3.0M | $149M (exactly $149,412,112) | Expression Games |
| | Tom Clancy's Ghost Recon® Wildlands | older | $49.99 | 99,590 78% | 3.0M | $149M (exactly $149,355,123) | Ubisoft Paris, Ubisoft Annecy, Ubisoft… (Ubisoft Paris, Ubisoft Annecy, Ubisoft Bucharest, Ubisoft Montpellier, Ubisoft Milan, Reflections, Ubisoft Belgrade) |
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | STAR WARS™ Battlefront™ II | older | $39.99 | 87,494 88% | 2.6M | $105M (exactly $104,966,552) | DICE |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | WARDOGS | · EA | $39.99 | 58,250 81% | 1.7M | $70M (exactly $69,882,525) | BULKHEAD |
| | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
| | Hot Dogs, Horseshoes & Hand Grenades | $19.99 | 22,774 97% | 683k | $14M (exactly $13,657,568) | RUST LTD. | |
| | Hell Let Loose: Vietnam | $39.99 | 10,702 61% | 321k | $13M (exactly $12,839,189) | Expression Games | |
| | Onward | $24.99 | 8,621 69% | 259k | $6.5M (exactly $6,463,164) | Downpour Interactive | |
| | Over The Top: WWI | $19.14 | 6,683 84% | 200k | $3.8M (exactly $3,837,379) | Flying Squirrel Entertainment | |
| | Gallipoli | $29.99 | 4,015 78% | 120k | $3.6M (exactly $3,612,296) | BlackMill Games | |
| | Psycho Patrol R | · EA | $39.99 | 2,090 88% | 63k | $2.5M (exactly $2,507,373) | Consumer Softproducts |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.