Should I ship a Strategy FPS?
FPS + Strategy
Of 213 developers who shipped a Strategy FPS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 412 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $450, ×0.3 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $150. 412 games are announced against 127 developers who shipped in the last year, ×3.2 per shipper, while revenue is up 65% on the market.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $449 (exactly $449) |
| Top 25% | $2.8k (exactly $2,844) |
| Top 5% | $548k (exactly $548,031) |
| Developers, 2 yr | 213 |
| Released games | 1,030 |
| Announced | 412 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 65% on the market, supply 45% more developers than the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- FPS, Strategy; 5 in 10 of the top 25% also carry Action, Shooter, Simulation
- Price point
- $4.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, 3D, Realistic
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $4.99.
The top 10 games average 92% positive over 417,395 reviews.
What kills games here
3 in 10 developers made under $150. 9 in 10 of the 131 games released 1 to 2 years ago have fewer than 100 reviews. 412 games are announced against 127 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
FPS with a different second tag, ranked by verdict then median.
- + LGBTQ+Fair
- + Dating SimFair
- + IdlerFair
- + GamblingFair
- + FaithFair
- + Precision PlatformerFair
- + Martial ArtsFair
- + Walking SimulatorFair
- + RunnerLong shot
- + Action RTSLong shot
- + Bullet HellLong shot
- + DogsLong shot
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Squad | older | $39.99 | 180,505 82% | 5.4M | $217M (exactly $216,551,848) | Offworld |
| | Arma 3 | older | $29.99 | 228,910 90% | 6.9M | $206M (exactly $205,950,327) | Bohemia Interactive |
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
| | Hell Let Loose | older | $49.99 | 99,628 83% | 3.0M | $149M (exactly $149,412,112) | Expression Games |
| | Tom Clancy's Ghost Recon® Wildlands | older | $49.99 | 99,590 78% | 3.0M | $149M (exactly $149,355,123) | Ubisoft Paris, Ubisoft Annecy, Ubisoft… (Ubisoft Paris, Ubisoft Annecy, Ubisoft Bucharest, Ubisoft Montpellier, Ubisoft Milan, Reflections, Ubisoft Belgrade) |
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | theHunter: Call of the Wild™ | older | $19.99 | 170,472 89% | 5.1M | $102M (exactly $102,232,058) | Expansive Worlds |
| | Sniper Elite 4 | older | $59.99 | 54,258 91% | 1.6M | $98M (exactly $97,648,123) | Rebellion |
| | Battlefield 4™ | older | $39.99 | 69,373 84% | 2.1M | $83M (exactly $83,226,788) | DICE |
| | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
| | Subverse | $39.99 | 13,781 66% | 413k | $17M (exactly $16,533,066) | Studio FOW Interactive | |
| | Hell Let Loose: Vietnam | $39.99 | 10,702 61% | 321k | $13M (exactly $12,839,189) | Expression Games | |
| | Liar's Bar | · EA | $6.99 | 48,708 89% | 1.5M | $10M (exactly $10,214,068) | Curve Animation |
| | LOCKDOWN Protocol | $9.99 | 16,605 86% | 498k | $5.0M (exactly $4,976,518) | Mirage Creative Lab | |
| | Wildgate | $29.99 | 5,032 77% | 151k | $4.5M (exactly $4,527,290) | Moonshot Games | |
| | Gallipoli | $29.99 | 4,015 78% | 120k | $3.6M (exactly $3,612,296) | BlackMill Games | |
| | Gunsmith Simulator | $24.99 | 3,165 84% | 95k | $2.4M (exactly $2,372,800) | GameHunters | |
| | Rising Front | $14.99 | 4,057 88% | 122k | $1.8M (exactly $1,824,433) | Sandstorm Studios Inc. |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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