Should I ship a Stealth FPS?
FPS + Stealth
Of 198 developers who shipped a Stealth FPS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 405 more are announced, ×3.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $1.5k, level with the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $420; 1 in 20 cleared $1.0M, ×676 the market median. Revenue is flat on the market; 405 games are announced against 114 developers who shipped in the last year.
| Bottom 30% | $419 (exactly $419) |
|---|---|
| Median | $1.5k (exactly $1,529) |
| Top 25% | $17k (exactly $16,519) |
| Top 5% | $1.0M (exactly $1,012,441) |
| Developers, 2 yr | 198 |
| Released games | 669 |
| Announced | 405 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 25% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- FPS, Stealth; 6 in 10 of the top 25% also carry Action, Shooter, Action-Adventure
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, Atmospheric, 3D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 96% positive over 334,490 reviews.
What kills games here
3 in 10 developers made under $420. 8 in 10 of the 110 games released 1 to 2 years ago have fewer than 100 reviews. 405 games are announced against 114 developers who shipped in the last year, ×3.6 per shipper.
Adjacent niches
FPS with a different second tag, ranked by verdict then median.
- + LGBTQ+Fair
- + Dating SimFair
- + IdlerFair
- + GamblingFair
- + FaithFair
- + Precision PlatformerFair
- + Martial ArtsFair
- + Walking SimulatorFair
- + RunnerLong shot
- + Action RTSLong shot
- + Bullet HellLong shot
- + DogsLong shot
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Far Cry® 5 | older | $59.99 | 172,897 81% | 5.2M | $311M (exactly $311,162,731) | Ubisoft Montreal, Red Storm, Ubisoft Sh… (Ubisoft Montreal, Red Storm, Ubisoft Shanghai, Ubisoft Toronto, Ubisoft Kiev) |
| | Dying Light | older | $24.99 | 373,413 95% | 11M | $280M (exactly $279,947,726) | Techland |
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
| | Tom Clancy's Ghost Recon® Wildlands | older | $49.99 | 99,590 78% | 3.0M | $149M (exactly $149,355,123) | Ubisoft Paris, Ubisoft Annecy, Ubisoft… (Ubisoft Paris, Ubisoft Annecy, Ubisoft Bucharest, Ubisoft Montpellier, Ubisoft Milan, Reflections, Ubisoft Belgrade) |
| | Watch_Dogs® 2 | older | $49.99 | 95,242 82% | 2.9M | $143M (exactly $142,834,427) | Ubisoft |
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | Metro Exodus | older | $29.99 | 117,453 90% | 3.5M | $106M (exactly $105,672,464) | 4A Games |
| | theHunter: Call of the Wild™ | older | $19.99 | 170,472 89% | 5.1M | $102M (exactly $102,232,058) | Expansive Worlds |
| | Sniper Elite 4 | older | $59.99 | 54,258 91% | 1.6M | $98M (exactly $97,648,123) | Rebellion |
| | Tom Clancy's Ghost Recon® Breakpoint | older | $59.99 | 44,635 72% | 1.3M | $80M (exactly $80,329,610) | Ubisoft Paris |
| | Indiana Jones and the Great Circle | $69.99 | 13,058 89% | 392k | $27M (exactly $27,417,883) | MachineGames | |
| | Atomfall | $49.99 | 4,526 76% | 136k | $6.8M (exactly $6,787,642) | Rebellion | |
| | Species: Unknown | · EA | $9.99 | 9,437 94% | 283k | $2.8M (exactly $2,828,269) | WanadevStudio |
| | Project Silverfish | · EA | $29.99 | 3,138 93% | 94k | $2.8M (exactly $2,823,259) | Siris Pendrake |
| | Crime Simulator | $14.99 | 6,244 82% | 187k | $2.8M (exactly $2,807,927) | CookieDev | |
| | Psycho Patrol R | · EA | $39.99 | 2,090 88% | 63k | $2.5M (exactly $2,507,373) | Consumer Softproducts |
| | Peripeteia | · EA | $24.99 | 3,120 86% | 94k | $2.3M (exactly $2,339,064) | Ninth Exodus |
| | Alien: Rogue Incursion VR | $39.99 | 1,340 70% | 40k | $1.6M (exactly $1,607,598) | Survios | |
| | PIGFACE | · EA | $12.99 | 2,598 96% | 78k | $1.0M (exactly $1,012,441) | titolovesyou |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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