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Should I ship a Gun Customization FPS?
FPS + Gun Customization
Of 97 developers who shipped a Gun Customization FPS in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 279 more are announced, ×4.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 7 / 10 build.
The middle developer here made $5.1k, ×3.4 the market's $1.5k for a 7 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $9.1M, ×6089 the market median. Revenue is down 15% on the market; 279 games are announced against 65 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $5.1k (exactly $5,066) |
| Top 25% | $177k (exactly $176,523) |
| Top 5% | $9.1M (exactly $9,121,097) |
| Developers, 2 yr | 97 |
| Released games | 306 |
| Announced | 279 |
| Effort | 7 / 10 |
| AI-buildability | Low |
| Typical price | $12.49 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 15% on the market, supply 95% more developers than the period before.
Free games: 21%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- FPS
- effort 7 / 10 · low · effort 7 sits in the low band
- Gun Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 7 / 10 · big single-player or serious online
- Systems
- FPS, Gun Customization; 5 in 10 of the top 25% also carry Action, Shooter, Tactical
- Price point
- $12.49 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, Realistic, Atmospheric
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $12.49.
The top 10 games average 73% positive over 178,211 reviews.
What kills games here
3 in 10 developers made under $600. 6 in 10 of the 41 games released 1 to 2 years ago have fewer than 100 reviews. 279 games are announced against 65 developers who shipped in the last year, ×4.3 per shipper.
Adjacent niches
FPS with a different second tag, ranked by verdict then median.
- + LGBTQ+Fair
- + Dating SimFair
- + IdlerFair
- + GamblingFair
- + FaithFair
- + Precision PlatformerFair
- + Martial ArtsFair
- + Walking SimulatorFair
- + RunnerLong shot
- + Action RTSLong shot
- + Bullet HellLong shot
- + DogsLong shot
Comparable games
Ready or Not 2023 · $398M 
PAYDAY 2 2013 · $134M 
Escape from Tarkov 2025 · $84M 
Gray Zone Warfare 2024 · EA · $83M 
Call of Duty®: Modern Warfare® 2023 · $78M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Ready or Not | older | $49.99 | 265,219 79% | 8.0M | $398M (exactly $397,748,934) | VOID Interactive |
| | PAYDAY 2 | older | $9.99 | 445,531 89% | 13M | $134M (exactly $133,525,641) | OVERKILL - a Starbreeze Studio., Sidetr… (OVERKILL - a Starbreeze Studio., Sidetrack Games) |
| | Escape from Tarkov | $49.99 | 55,824 49% | 1.7M | $84M (exactly $83,719,253) | Battlestate Games | |
| | Gray Zone Warfare | · EA older | $39.99 | 69,146 72% | 2.1M | $83M (exactly $82,954,456) | MADFINGER Games, a.s. |
| | Call of Duty®: Modern Warfare® | older | $59.99 | 43,229 79% | 1.3M | $78M (exactly $77,799,231) | Infinity Ward, Beenox, High Moon Studio… (Infinity Ward, Beenox, High Moon Studios, Raven Software) |
 | Far Cry® 6 | older | $59.99 | 33,280 71% | 998k | $60M (exactly $59,894,016) | Ubisoft Toronto, Ubisoft Montreal, Ubis… (Ubisoft Toronto, Ubisoft Montreal, Ubisoft Kyiv, Ubisoft Shanghai, Ubisoft Berlin) |
 | BattleBit Remastered | · EA older | $14.99 | 127,680 82% | 3.8M | $57M (exactly $57,417,696) | SgtOkiDoki, Vilaskis, TheLiquidHorse |
 | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
 | PAYDAY 3 | older | $29.99 | 49,305 45% | 1.5M | $44M (exactly $44,359,708) | Starbreeze Studios |
 | Call of Duty®: Black Ops Cold War | older | $59.99 | 21,955 79% | 659k | $40M (exactly $39,512,414) | Treyarch, Raven Software, High Moon Stu… (Treyarch, Raven Software, High Moon Studios, Beenox, Activision Shanghai, Sledgehammer Games) |
 | GROUND BRANCH | $29.99 | 22,391 83% | 672k | $20M (exactly $20,145,183) | BlackFoot Studios, MicroProse Software | |
 | Hot Dogs, Horseshoes & Hand Grenades | $19.99 | 22,774 97% | 683k | $14M (exactly $13,657,568) | RUST LTD. | |
 | Call of Duty®: Black Ops 7 | $69.99 | 4,344 37% | 130k | $9.1M (exactly $9,121,097) | Treyarch, Raven Software, Beenox, High… (Treyarch, Raven Software, Beenox, High Moon Studios, Sledgehammer Games, Infinity Ward, Activision Shanghai, Demonware) | |
 | SULFUR | · EA | $24.99 | 9,641 87% | 289k | $7.2M (exactly $7,227,858) | Perfect Random |
 | Into the Radius 2 | $39.99 | 5,253 79% | 158k | $6.3M (exactly $6,302,024) | CM IMMERSIVE | |
 | Road to Vostok | · EA | $19.99 | 8,646 84% | 259k | $5.2M (exactly $5,185,006) | Road to Vostok Ltd. |
 | VOID/BREAKER | · EA | $29.99 | 2,506 91% | 75k | $2.3M (exactly $2,254,648) | Stubby Games |
 | Forefront | $27.99 | 1,913 84% | 57k | $1.6M (exactly $1,606,346) | Triangle Factory |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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