Games › Shop Keeper › Shop Keeper + Female Protagonist
Should I ship a Female-Led Shop Keeper?
Shop Keeper + Female Protagonist
Of 29 developers who shipped a Female-Led Shop Keeper in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 74 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $5.5k, ×11 the market's $480 for a 3 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $1.4M, ×3019 the market median. Momentum is unreadable here, too few recent games; 74 games are announced against 27 developers who shipped in the last year.
| Bottom 30% | $748 (exactly $748) |
|---|---|
| Median | $5.5k (exactly $5,456) |
| Top 25% | $25k (exactly $25,150) |
| Top 5% | $1.4M (exactly $1,433,883) |
| Developers, 2 yr | 29 |
| Released games | 35 |
| Announced | 74 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue too few recent games to read momentum, supply 1250% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Shop Keeper
- effort 3 / 10 · high · effort 3 sits in the high band
- Female Protagonist
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Shop Keeper; 4 in 10 of the top 25% also carry Life Sim, Simulation, Adventure
- Price point
- $5.99 typical · top 25% priced $19.99 or above
- Art
- 7 in 10 of the top 25% ship with Cute, Relaxing, Story Rich
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $5.99.
The top 10 games average 83% positive over 10,261 reviews.
What kills games here
3 in 10 developers made under $750. 74 games are announced against 27 developers who shipped in the last year, ×2.7 per shipper.
Adjacent niches
Shop Keeper with a different setting or mood, ranked by verdict then median.
- + Job SimulatorStrong odds
- + HorrorFair
- + Psychological HorrorFair
- + ModernFair
- + StrategyFair
- + LogicFair
- + IncrementalFair
- + Strategy RPGFair
- + NaturePoor odds
- + BuildingPoor odds
- + Online Co-OpPoor odds
- + Co-opPoor odds
Comparable games
Recettear: An Item Shop's Tale 2010 · $4.0M 
School Days 2026 · $2.7M 
Aeruta 2025 · $1.4M 
inKONBINI: One Store. Many Stories 2026 · $597k 
Final Profit: A Shop RPG 2023 · $234k | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Recettear: An Item Shop's Tale | older | $19.99 | 6,684 95% | 201k | $4.0M (exactly $4,008,395) | EasyGameStation |
| | School Days | $14.99 | 6,023 77% | 181k | $2.7M (exactly $2,708,543) | 白雨工作室 | |
| | Aeruta | $19.99 | 2,391 94% | 72k | $1.4M (exactly $1,433,883) | FromDawn Games | |
| | inKONBINI: One Store. Many Stories | $19.99 | 996 85% | 30k | $597k (exactly $597,301) | Nagai Industries | |
| | Final Profit: A Shop RPG | older | $14.99 | 520 95% | 16k | $234k (exactly $233,844) | Brent Arnold |
 | Help! I'm Turning Into A Mermaid! | $29.99 | 66 95% | 2.0k | $59k (exactly $59,380) | Lached Up Games | |
 | Beauty Store Simulator | $9.99 | 176 86% | 5.3k | $53k (exactly $52,747) | NovaraGames | |
 | Puni the Florist | $9.99 | 154 98% | 4.6k | $46k (exactly $46,154) | Earthquack Games | |
 | Packing Life | $9.99 | 99 73% | 3.0k | $30k (exactly $29,670) | Aroko Game Studio | |
 | Arcadia Cafe | $4.99 | 168 92% | 5.0k | $25k (exactly $25,150) | Judas Brothers, Rassl.me | |
 | Rent Due | · EA | $8.99 | 84 58% | 2.5k | $23k (exactly $22,655) | Green |
 | Supurr Cat Cafe: Sandwich Rush | $5.99 | 104 100% | 3.1k | $19k (exactly $18,689) | 2 Nerdy Nerds |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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