Games › Dynamic Narration › Dynamic Narration + Horror
Should I ship a Horror Dynamic Narration game?
Dynamic Narration + Horror
Of 53 developers who shipped a Horror Dynamic Narration game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 105 more are announced, ×3.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $1.3k, ×2.6 the market's $480 for a 4 / 10 build, and 3 in 10 made under $360; 1 in 20 cleared $84k, ×178 the market median. Revenue is up 560% on the market; 105 games are announced against 31 developers who shipped in the last year.
| Bottom 30% | $359 (exactly $359) |
|---|---|
| Median | $1.3k (exactly $1,254) |
| Top 25% | $7.0k (exactly $7,036) |
| Top 5% | $85k (exactly $84,565) |
| Developers, 2 yr | 53 |
| Released games | 153 |
| Announced | 105 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 560% on the market, supply 35% more developers than the period before.
Free games: 16%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Dynamic Narration
- effort 3 / 10 · high · effort 3 sits in the high band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Dynamic Narration; 5 in 10 of the top 25% also carry Exploration, Multiple Endings, Simulation
- Price point
- $4.99 typical · top 25% priced $9.99 or above
- Art
- 6 in 10 of the top 25% ship with Dark, First-Person, Story Rich
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $4.99.
The top 10 games average 89% positive over 5,142 reviews.
What kills games here
3 in 10 developers made under $360. 9 in 10 of the 32 games released 1 to 2 years ago have fewer than 100 reviews. 105 games are announced against 31 developers who shipped in the last year, ×3.4 per shipper.
Adjacent niches
Dynamic Narration with a different setting or mood, ranked by verdict then median.
- + SportsStrong odds
- + IncrementalFair
- + IdlerFair
- + ModernFair
- + TacticalFair
- + LGBTQ+Poor odds
- + RoguelikePoor odds
- + RoguelitePoor odds
- + Word GamePoor odds
- + Dating SimPoor odds
- + RomancePoor odds
- + ManagementPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Detroit: Become Human | older | $39.99 | 226,411 96% | 6.8M | $272M (exactly $271,625,277) | Quantic Dream |
| | The Walking Dead: The Telltale Definitive Series | older | $49.99 | 36,594 96% | 1.1M | $55M (exactly $54,880,022) | Skybound Games |
| | Beyond: Two Souls | older | $19.99 | 37,154 87% | 1.1M | $22M (exactly $22,281,254) | Quantic Dream |
| | The Dark Pictures Anthology: House of Ashes | older | $29.99 | 7,360 89% | 221k | $6.6M (exactly $6,621,792) | Supermassive Games |
| | Martha Is Dead | older | $29.99 | 2,700 78% | 81k | $2.4M (exactly $2,429,190) | LKA |
| | Observer: System Redux | older | $29.99 | 2,462 84% | 74k | $2.2M (exactly $2,215,061) | Bloober Team, Anshar Studios |
| | The Town of Light | older | $18.99 | 2,052 79% | 62k | $1.2M (exactly $1,169,024) | LKA |
| | Lakeview Cabin Collection | older | $9.99 | 1,599 94% | 48k | $479k (exactly $479,220) | Roope Tamminen |
| | RATSHAKER™ | $2.99 | 3,011 92% | 90k | $270k (exactly $270,087) | Sunscorched Studios | |
| | Heaven Does Not Respond | $9.99 | 530 90% | 16k | $159k (exactly $158,841) | Rise Studios | |
| | The Floor Above | $12.99 | 217 88% | 6.5k | $85k (exactly $84,565) | Swytapp Games | |
| | Astrumis - Survive Together | $9.99 | 139 70% | 4.2k | $42k (exactly $41,658) | Tyci | |
| | Rehaunted | $7.99 | 172 66% | 5.2k | $41k (exactly $41,228) | Cauchemar | |
| | The Test: Reimagined | $9.99 | 134 82% | 4.0k | $40k (exactly $40,160) | Randumb Studios | |
| | Omen Exitio: Hunger | $9.99 | 117 88% | 3.5k | $35k (exactly $35,065) | Tiny Bull Studios | |
| | 5 NIGHTS AT SHALUN 4: SCHOOL | $1.99 | 535 93% | 16k | $32k (exactly $31,940) | Team GZ, VADIM CHURILOV | |
| | Evil Holiday | $4.99 | 208 80% | 6.2k | $31k (exactly $31,138) | REVVALUTION Studio | |
| | The Killing Stone | · EA | $12.99 | 79 94% | 2.4k | $31k (exactly $30,786) | Question |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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