Games › Collectathon › Collectathon + Horror
Should I ship a Horror Collectathon game?
Collectathon + Horror
Of 113 developers who shipped a Horror Collectathon game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 123 more are announced.
Verdict: fair, for a 4 / 10 build.
The middle developer here made $720, ×1.5 the market's $480 for a 4 / 10 build, with 3 in 10 under $240. Revenue is down 15% on the market; 123 games are announced against 65 developers who shipped in the last year.
| Bottom 30% | $240 (exactly $240) |
|---|---|
| Median | $718 (exactly $718) |
| Top 25% | $4.7k (exactly $4,672) |
| Top 5% | $88k (exactly $88,072) |
| Developers, 2 yr | 113 |
| Released games | 276 |
| Announced | 123 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 15% on the market, supply 25% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Collectathon
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Collectathon; 4 in 10 of the top 25% also carry Exploration, Adventure, Action
- Price point
- $4.99 typical · top 25% priced $12.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, First-Person, Atmospheric
Why players buy here
The top 25% priced at $12.99 or above; the middle game at $4.99.
The top 10 games average 87% positive over 4,520 reviews.
What kills games here
3 in 10 developers made under $240. 8 in 10 of the 65 games released 1 to 2 years ago have fewer than 100 reviews. 123 games are announced against 65 developers who shipped in the last year.
Adjacent niches
Collectathon with a different setting or mood, ranked by verdict then median.
- + Job SimulatorStrong odds
- + CapitalismStrong odds
- + Turn-BasedFair
- + EconomyFair
- + ManagementFair
- + CrimeFair
- + Level EditorFair
- + Artificial IntelligenceFair
- + SokobanFair
- + MythologyFair
- + UnderwaterFair
- + Combat RacingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Cookie Clicker | older | $4.99 | 87,916 96% | 2.6M | $13M (exactly $13,161,025) | Orteil, DashNet |
| | Lunch Lady | older | $4.99 | 9,722 86% | 292k | $1.5M (exactly $1,455,383) | Manic Mice |
| | Welcome to Elderfield | $17.99 | 1,334 87% | 40k | $720k (exactly $719,960) | Chris Cote | |
| | Boo Men | · EA older | $7.99 | 2,088 88% | 63k | $500k (exactly $500,494) | Twisted Corridor👻 |
| | A Castle Full of Cats | older | $3.99 | 4,073 99% | 122k | $488k (exactly $487,538) | Devcats |
| | Night Raider | older | $5.99 | 1,908 85% | 57k | $343k (exactly $342,868) | TSUKUYOMIC |
| | Enter The Backrooms | older | $9.99 | 986 87% | 30k | $296k (exactly $295,504) | Justin Kroh |
| | Paranormal Cleanup | $9.99 | 961 88% | 29k | $288k (exactly $288,012) | Manic Mice | |
| | Penko Park | older | $13.99 | 602 98% | 18k | $253k (exactly $252,659) | Ghostbutter |
| | Orbo's Odyssey | older | $4.99 | 1,499 98% | 45k | $224k (exactly $224,400) | Feverdream Johnny, drurylain |
| | Hachishaku | $9.99 | 456 85% | 14k | $137k (exactly $136,663) | Trash Panda Games | |
| | PsiloSybil | $12.99 | 232 85% | 7.0k | $90k (exactly $90,410) | bad_vertex | |
| | Fishing The Abyss | $6.99 | 421 95% | 13k | $88k (exactly $88,284) | umaaaaaa studio | |
| | Mosaic of the Strange | $12.99 | 226 92% | 6.8k | $88k (exactly $88,072) | Mark Ffrench | |
| | LORED | · EA | $9.99 | 231 80% | 6.9k | $69k (exactly $69,231) | Dillon Simpson |
| | One Man´s Trash | $6.85 | 308 84% | 9.2k | $63k (exactly $63,294) | Jony Pazu Games | |
| | Cumrooms | $11.99 | 166 86% | 5.0k | $60k (exactly $59,710) | Moon Loom Studio | |
| | Interdimensional Vending Machine | $7.99 | 185 84% | 5.6k | $44k (exactly $44,344) | Neuroticfly Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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