Do I ship it?

GamesChoices MatterChoices Matter + Villain Protagonist

Specimen · observed

Should I ship a Villain-Led Choices Matter game?

Choices Matter + Villain Protagonist

Only 9 developers shipped a Villain-Led Choices Matter game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, The Dark Queen of Mortholme, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 26 more are announced, ×5.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $2.8k, ×6.0 the market's $480 for a 4 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $610k, ×1284 the market median. Revenue is down 70% on the market; 26 games are announced against 5 developers who shipped in the last year.

Deciding numbers: median 6.0 times the market baseline, revenue down 70% on the market, 26 announced, ×5.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Choices Matter + Villain Protagonist
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 9
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $234k → $40k → $300 (still earning) → $9.6k (still earning)
The last cohort is still earning.
Outcomes for Choices Matter + Villain Protagonist: Plate 1 · outcomes, 2 yr, n = 9
Bottom 30% $300 (exactly $300)
Median $2.8k (exactly $2,844)
Top 25% $12k (exactly $12,171)
Top 5% $610k (exactly $610,028)
Developers, 2 yr 9
Released games 40
Announced 26
Effort 4 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 70% on the market, supply 25% more developers than the period before.

Free games: 5%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Choices Matter
effort 4 / 10 · medium · effort 4 sits in the medium band
Villain Protagonist
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Choices Matter
Price point
$9.99 typical
Plate 4 · demand

Why players buy here

The top 10 games average 83% positive over 4,201 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $2.8k, 1 in 4 over $12k, 1 in 20 over $610k.

3 in 10 developers made under $300. 26 games are announced against 5 developers who shipped in the last year, ×5.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Choices Matter with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds108 devs · median $58k · 91 announced
  2. + Escape RoomFair18 devs · median $4.7k · 15 announced
  3. + SportsFair120 devs · median $2.4k · 150 announced
  4. + RhythmFair36 devs · median $2.4k · 35 announced
  5. + Hidden ObjectFair261 devs · median $802 · 273 announced
  6. + TriviaFair26 devs · median $599 · 30 announced
  7. + Board GameFair119 devs · median $479 · 150 announced
  8. + RacingFair51 devs · median $449 · 54 announced
  9. + ChessFair19 devs · median $419 · 20 announced
  10. + Real-Time with PausePoor odds9 devs · median $215k · 23 announced
  11. + RomePoor odds10 devs · median $160k · 19 announced
  12. + World War IPoor odds10 devs · median $57k · 19 announced

All 243 pairs on the Choices Matter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Tyranny older $29.99 9,877 87% 296k $8.9M (exactly $8,886,337) Obsidian Entertainment
This Is the Police older $14.99 9,153 82% 275k $4.1M (exactly $4,116,104) Weappy Studio
This Is the Police 2 older $14.99 5,330 77% 160k $2.4M (exactly $2,396,901) Weappy Studio
Beat Cop older $14.99 4,841 81% 145k $2.2M (exactly $2,176,998) Pixel Crow
The Lord of the Rings: Gollum™ older $49.99 839 41% 25k $1.3M (exactly $1,258,248) Daedalic Entertainment
The Dark Queen of Mortholme $4.99 4,075 83% 122k $610k (exactly $610,028) Mosu
My Lovely Daughter older $14.99 1,165 70% 35k $524k (exactly $523,900) GameChanger Studio
The Shrouded Isle older $12.99 1,166 71% 35k $454k (exactly $454,390) Jongwoo Kim, Erica Lahaie, FX Bilodeau,… (Jongwoo Kim, Erica Lahaie, FX Bilodeau, Tanya Short)
The Fabulous Fear Machine older $17.99 542 89% 16k $293k (exactly $292,517) Fictiorama Studios
Blackguards 2 older $9.99 953 64% 29k $286k (exactly $285,614) Daedalic Entertainment
Marry a Deep One: Innsmouth Simulator $17.99 32 50% 960 $17k (exactly $17,270) simulinati
Landlord Simulator · EA $13.99 29 62% 870 $12k (exactly $12,171) BeyondPlanet
Utopia: Birth of The Heroes · EA $19.99 16 100% 480 $9.6k (exactly $9,595) Mana Core Game Studios
Werewolf Twins 👹 $4.99 19 89% 570 $2.8k (exactly $2,844) TheBigO Games
Red Riding Hood 🐺 $4.99 18 88% 540 $2.7k (exactly $2,695) TheBigO Games
Love and Hatred $13.99 3 0% 90 $1.3k (exactly $1,259) LewdPalace Games
Yes, My Warlord $9.99 1 100% 30 $300 (exactly $300) Staple Studios
Dunia: The North Wood - Episode 0 $0.99 7 100% 210 $208 (exactly $208) Team Wood Block
Ririka von Lustveil $2.99 1 100% 30 $90 (exactly $90) hexecho

Estimates: copies = reviews × 30, gross = copies × list price.