Do I ship it?

GamesChoices MatterChoices Matter + Puzzle

Specimen · observed

Should I ship a Choices Matter Puzzle game?

Choices Matter + Puzzle

Of 739 developers who shipped a Choices Matter Puzzle game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,205 more are announced, ×2.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $810, ×1.7 the market's $480 for a 4 / 10 build, and 3 in 10 made under $210; 1 in 20 cleared $170k, ×373 the market median. Revenue is flat on the market; 1,205 games are announced against 456 developers who shipped in the last year.

Deciding numbers: median 1.7 times the market baseline, revenue flat on the market, 1,205 announced, ×2.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Choices Matter + Puzzle
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 739
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $4.3k → $1.2k → $1.1k → $1.5k → $1.2k → $1.1k → $718 (still earning) → $359 (still earning)
The last cohort is still earning.
Outcomes for Choices Matter + Puzzle: Plate 1 · outcomes, 2 yr, n = 739
Bottom 30% $208 (exactly $208)
Median $809 (exactly $809)
Top 25% $7.6k (exactly $7,645)
Top 5% $177k (exactly $177,332)
Developers, 2 yr 739
Released games 2,043
Announced 1,205
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 55% more developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Choices Matter
effort 4 / 10 · medium · effort 4 sits in the medium band
Puzzle
effort 2 / 10 · high · discrete rules, levels are data

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Choices Matter, Puzzle; 4 in 10 of the top 25% also carry Adventure, Multiple Endings, Exploration
Price point
$4.99 typical · top 25% priced $15.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, 2D, Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $15.99 or above; the middle game at $4.99.

The top 10 games average 94% positive over 43,862 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $210, median $810, 1 in 4 over $7.6k, 1 in 20 over $170k.

3 in 10 developers made under $210. 8 in 10 of the 352 games released 1 to 2 years ago have fewer than 100 reviews. 1,205 games are announced against 456 developers who shipped in the last year, ×2.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Choices Matter with a different second tag, ranked by verdict then median.

  1. + FMVStrong odds108 devs · median $58k · 91 announced
  2. + Escape RoomFair18 devs · median $4.7k · 15 announced
  3. + SportsFair120 devs · median $2.4k · 150 announced
  4. + RhythmFair36 devs · median $2.4k · 35 announced
  5. + Hidden ObjectFair261 devs · median $802 · 273 announced
  6. + TriviaFair26 devs · median $599 · 30 announced
  7. + Board GameFair119 devs · median $479 · 150 announced
  8. + RacingFair51 devs · median $449 · 54 announced
  9. + ChessFair19 devs · median $419 · 20 announced
  10. + Real-Time with PausePoor odds9 devs · median $215k · 23 announced
  11. + RomePoor odds10 devs · median $160k · 19 announced
  12. + World War IPoor odds10 devs · median $57k · 19 announced

All 243 pairs on the Choices Matter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Hogwarts Legacy older $59.99 274,801 89% 8.2M $495M (exactly $494,559,360) Avalanche Software
Papers, Please older $9.99 73,406 97% 2.2M $22M (exactly $21,999,778) Lucas Pope
The Stanley Parable older $14.99 40,292 92% 1.2M $18M (exactly $18,119,312) Galactic Cafe
OneShot older $9.99 59,201 98% 1.8M $18M (exactly $17,742,540) Future Cat LLC
The Coffin of Andy and Leyley · EA older $11.99 36,603 96% 1.1M $13M (exactly $13,166,099) Kit9 Studio
Sherlock Holmes: The Devil's Daughter older $29.99 12,076 80% 362k $11M (exactly $10,864,777) Frogwares
House Party older $24.99 13,968 85% 419k $10M (exactly $10,471,810) Eek! Games, LLC
Thronebreaker: The Witcher Tales older $19.99 15,665 89% 470k $9.4M (exactly $9,394,300) CD PROJEKT RED
Strange Horticulture older $15.99 14,867 94% 446k $7.1M (exactly $7,131,700) Bad Viking
Little Misfortune older $19.99 11,789 92% 354k $7.1M (exactly $7,069,863) Killmonday Games AB
Endacopia $16.50 6,474 99% 194k $3.2M (exactly $3,204,630) Andyland
Mandate Of Heaven $14.99 5,446 91% 163k $2.4M (exactly $2,449,066) 木焱工作室
The Rise of the Golden Idol $19.99 3,786 92% 114k $2.3M (exactly $2,270,464) Color Gray Games
The Séance of Blake Manor $19.99 3,683 95% 110k $2.2M (exactly $2,208,695) Spooky Doorway
Sol Cesto $13.99 4,838 91% 145k $2.0M (exactly $2,030,509) Tambouille, Géraud Zucchini, Chariospir… (Tambouille, Géraud Zucchini, Chariospirale)
Cyber Manhunt 2: New World - The Hacking Simulator $12.99 5,191 92% 156k $2.0M (exactly $2,022,933) Aluba Van+
Beholder: Conductor $13.99 4,532 91% 136k $1.9M (exactly $1,902,080) Alawar
Strange Antiquities $17.99 3,288 95% 99k $1.8M (exactly $1,774,534) Bad Viking
OneShot: World Machine Edition $9.99 5,349 98% 160k $1.6M (exactly $1,603,095) Future Cat LLC
Disney Epic Mickey: Rebrushed $39.99 1,275 93% 38k $1.5M (exactly $1,529,618) Purple Lamp

Estimates: copies = reviews × 30, gross = copies × list price.