Do I ship it?

GamesChoices MatterChoices Matter + Mystery

Specimen · observed

Should I ship a Mystery Choices Matter game?

Choices Matter + Mystery

Of 734 developers who shipped a Mystery Choices Matter game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,537 more are announced, ×3.3 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $1.9k, ×4.0 the market's $480 for a 4 / 10 build, and 3 in 10 made under $530; 1 in 20 cleared $350k, ×751 the market median. Revenue is down 35% on the market; 1,537 games are announced against 461 developers who shipped in the last year.

Deciding numbers: median 4.0 times the market baseline, revenue down 35% on the market, 1,537 announced, ×3.3 per developer who shipped in the last year.
Nobody has said they are building this yet.
Choices Matter + Mystery
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 734
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $13k → $6.1k → $3.5k → $3.0k → $4.3k → $3.0k → $1.3k (still earning) → $479 (still earning)
The last cohort is still earning.
Outcomes for Choices Matter + Mystery: Plate 1 · outcomes, 2 yr, n = 734
Bottom 30% $525 (exactly $525)
Median $1.9k (exactly $1,887)
Top 25% $15k (exactly $15,269)
Top 5% $357k (exactly $356,822)
Developers, 2 yr 734
Released games 1,867
Announced 1,537
Effort 4 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 60% more developers than the period before.

Free games: 12%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Choices Matter
effort 4 / 10 · medium · effort 4 sits in the medium band
Mystery
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Choices Matter; 5 in 10 of the top 25% also carry Adventure, Multiple Endings, Visual Novel
Price point
$6.99 typical · top 25% priced $19.99 or above
Art
3 in 10 of the top 25% ship with Story Rich, Atmospheric, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $6.99.

The top 10 games average 91% positive over 112,992 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $530, median $1.9k, 1 in 4 over $15k, 1 in 20 over $350k.

3 in 10 developers made under $530. 7 in 10 of the 331 games released 1 to 2 years ago have fewer than 100 reviews. 1,537 games are announced against 461 developers who shipped in the last year, ×3.3 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Choices Matter with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds108 devs · median $58k · 91 announced
  2. + Escape RoomFair18 devs · median $4.7k · 15 announced
  3. + SportsFair120 devs · median $2.4k · 150 announced
  4. + RhythmFair36 devs · median $2.4k · 35 announced
  5. + Hidden ObjectFair261 devs · median $802 · 273 announced
  6. + TriviaFair26 devs · median $599 · 30 announced
  7. + Board GameFair119 devs · median $479 · 150 announced
  8. + RacingFair51 devs · median $449 · 54 announced
  9. + ChessFair19 devs · median $419 · 20 announced
  10. + Real-Time with PausePoor odds9 devs · median $215k · 23 announced
  11. + RomePoor odds10 devs · median $160k · 19 announced
  12. + World War IPoor odds10 devs · median $57k · 19 announced

All 243 pairs on the Choices Matter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Magical Girl Witch Trials $29.99 29,869 96% 896k $27M (exactly $26,873,139) Acacia, Re,AER
The Stanley Parable: Ultra Deluxe older $24.99 34,268 94% 1.0M $26M (exactly $25,690,720) Crows Crows Crows
STEINS;GATE older $29.99 25,289 97% 759k $23M (exactly $22,752,513) MAGES. Inc.
Life is Strange: True Colors older $59.99 12,360 88% 371k $22M (exactly $22,244,292) Deck Nine
Life is Strange: Before the Storm older $16.99 33,504 93% 1.0M $17M (exactly $17,076,989) Deck Nine, Feral Interactive (Mac), Fer… (Deck Nine, Feral Interactive (Mac), Feral Interactive (Linux))
Heavy Rain older $19.99 26,503 85% 795k $16M (exactly $15,893,849) Quantic Dream
The Wolf Among Us older $14.99 32,494 97% 975k $15M (exactly $14,612,552) Telltale
No, I'm not a Human $14.99 27,222 93% 817k $12M (exactly $12,241,733) Trioskaz
Life is Strange: Double Exposure $49.99 7,842 68% 235k $12M (exactly $11,760,647) Deck Nine Games
Life is Strange Remastered older $39.99 9,187 91% 276k $11M (exactly $11,021,644) Deck Nine
Drova - Forsaken Kin $24.99 9,455 93% 284k $7.1M (exactly $7,088,414) Just2D
Lost Records: Bloom & Rage $39.99 5,873 86% 176k $7.0M (exactly $7,045,838) DON'T NOD
Until Dawn™ $59.99 3,564 82% 107k $6.4M (exactly $6,414,131) Ballistic Moon
Back to the Dawn $23.99 8,555 94% 257k $6.2M (exactly $6,157,034) Metal Head Games
Life is Strange: Reunion $39.99 4,535 89% 136k $5.4M (exactly $5,440,640) Deck Nine Games
Urban Myth Dissolution Center $17.99 5,930 88% 178k $3.2M (exactly $3,200,421) Hakababunko
Shift At Midnight $9.99 10,147 88% 304k $3.0M (exactly $3,041,056) Bun Muen

Estimates: copies = reviews × 30, gross = copies × list price.