Games › Character Customization › Character Customization + LGBTQ+
Should I ship an LGBTQ+ Character Customization game?
Character Customization + LGBTQ+
Of 97 developers who shipped an LGBTQ+ Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 170 more are announced, ×3.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $20k, ×32 the market's $630 for a 6 / 10 build, and 3 in 10 made under $2.9k; 1 in 20 cleared $8.5M, ×13672 the market median. Revenue is down 20% on the market; 170 games are announced against 54 developers who shipped in the last year.
| Bottom 30% | $2.9k (exactly $2,878) |
|---|---|
| Median | $20k (exactly $20,143) |
| Top 25% | $136k (exactly $136,132) |
| Top 5% | $8.6M (exactly $8,585,744) |
| Developers, 2 yr | 97 |
| Released games | 320 |
| Announced | 170 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $14.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 15% more developers than the period before.
Free games: 15%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- LGBTQ+
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 4 in 10 of the top 25% also carry Simulation, RPG, Dating Sim
- Price point
- $14.99 typical · top 25% priced $39.99 or above
- Art
- 4 in 10 of the top 25% ship with 3D, Cute, Story Rich
Why players buy here
The top 25% priced at $39.99 or above; the middle game at $14.99.
The top 10 games average 80% positive over 213,056 reviews.
What kills games here
3 in 10 developers made under $2.9k. 6 in 10 of the 58 games released 1 to 2 years ago have fewer than 100 reviews. 170 games are announced against 54 developers who shipped in the last year, ×3.1 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Cyberpunk 2077 | older | $59.99 | 883,400 87% | 27M | $1.6B (exactly $1,589,854,980) | CD PROJEKT RED |
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | NBA 2K26 | $69.99 | 25,651 66% | 770k | $54M (exactly $53,859,405) | Visual Concepts | |
| | Mortal Kombat 1 | older | $49.99 | 34,197 74% | 1.0M | $51M (exactly $51,285,241) | NetherRealm Studios, QLOC |
| | Far Cry® New Dawn | older | $39.99 | 32,169 75% | 965k | $39M (exactly $38,593,149) | Ubisoft Montreal, Ubisoft Kiev, Ubisoft… (Ubisoft Montreal, Ubisoft Kiev, Ubisoft Shanghai) |
| | My Time at Sandrock | older | $39.99 | 24,110 88% | 723k | $29M (exactly $28,924,767) | Pathea Games |
| | Paralives | · EA | $39.99 | 20,123 89% | 604k | $24M (exactly $24,141,563) | Alex Massé and team |
| | Dragon Age™ Inquisition | older | $39.99 | 19,162 75% | 575k | $23M (exactly $22,988,651) | BioWare |
| | Vampire: The Masquerade® - Bloodlines™ 2 | $59.99 | 10,443 55% | 313k | $19M (exactly $18,794,267) | The Chinese Room | |
| | WEBFISHING | $4.99 | 57,353 97% | 1.7M | $8.6M (exactly $8,585,744) | lamedeveloper | |
| | WWE 2K25 | $59.99 | 4,108 73% | 123k | $7.4M (exactly $7,393,168) | Visual Concepts | |
| | NBA 2K27 | $69.99 | 1,698 53% | 51k | $3.6M (exactly $3,565,291) | Visual Concepts | |
| | Tales of the Shire: A The Lord of The Rings™ Game | $34.99 | 3,237 81% | 97k | $3.4M (exactly $3,397,879) | Wētā Workshop | |
| | FEMBOY FUTA HOUSE | $14.99 | 4,131 89% | 124k | $1.9M (exactly $1,857,711) | IT'S A TRAP |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.