Do I ship it?

GamesCharacter CustomizationCharacter Customization + LGBTQ+

Specimen · observed

Should I ship an LGBTQ+ Character Customization game?

Character Customization + LGBTQ+

Of 97 developers who shipped an LGBTQ+ Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 170 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $20k, ×32 the market's $630 for a 6 / 10 build, and 3 in 10 made under $2.9k; 1 in 20 cleared $8.5M, ×13672 the market median. Revenue is down 20% on the market; 170 games are announced against 54 developers who shipped in the last year.

Deciding numbers: median 32.1 times the market baseline, revenue down 20% on the market, 170 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + LGBTQ+
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 97
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $31k → $38k → $6.1k → $80k → $23k → $28k → $11k (still earning) → $6.5k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + LGBTQ+: Plate 1 · outcomes, 2 yr, n = 97
Bottom 30% $2.9k (exactly $2,878)
Median $20k (exactly $20,143)
Top 25% $136k (exactly $136,132)
Top 5% $8.6M (exactly $8,585,744)
Developers, 2 yr 97
Released games 320
Announced 170
Effort 6 / 10
AI-buildability Medium
Typical price $14.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 15% more developers than the period before.

Free games: 15%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
LGBTQ+
effort 2 / 10 · high · effort 2 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization; 4 in 10 of the top 25% also carry Simulation, RPG, Dating Sim
Price point
$14.99 typical · top 25% priced $39.99 or above
Art
4 in 10 of the top 25% ship with 3D, Cute, Story Rich
Plate 4 · demand

Why players buy here

The top 25% priced at $39.99 or above; the middle game at $14.99.

The top 10 games average 80% positive over 213,056 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $2.9k, median $20k, 1 in 4 over $130k, 1 in 20 over $8.5M.

3 in 10 developers made under $2.9k. 6 in 10 of the 58 games released 1 to 2 years ago have fewer than 100 reviews. 170 games are announced against 54 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different setting or mood, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Cyberpunk 2077 older $59.99 883,400 87% 27M $1.6B (exactly $1,589,854,980) CD PROJEKT RED
Baldur's Gate 3 older $59.99 755,010 96% 23M $1.4B (exactly $1,358,791,497) Larian Studios
Dragon Age™: The Veilguard $59.99 41,393 67% 1.2M $74M (exactly $74,494,982) BioWare
Marathon $39.99 44,919 81% 1.3M $54M (exactly $53,889,324) Bungie
NBA 2K26 $69.99 25,651 66% 770k $54M (exactly $53,859,405) Visual Concepts
Mortal Kombat 1 older $49.99 34,197 74% 1.0M $51M (exactly $51,285,241) NetherRealm Studios, QLOC
Far Cry® New Dawn older $39.99 32,169 75% 965k $39M (exactly $38,593,149) Ubisoft Montreal, Ubisoft Kiev, Ubisoft… (Ubisoft Montreal, Ubisoft Kiev, Ubisoft Shanghai)
My Time at Sandrock older $39.99 24,110 88% 723k $29M (exactly $28,924,767) Pathea Games
Paralives · EA $39.99 20,123 89% 604k $24M (exactly $24,141,563) Alex Massé and team
Dragon Age™ Inquisition older $39.99 19,162 75% 575k $23M (exactly $22,988,651) BioWare
Vampire: The Masquerade® - Bloodlines™ 2 $59.99 10,443 55% 313k $19M (exactly $18,794,267) The Chinese Room
WEBFISHING $4.99 57,353 97% 1.7M $8.6M (exactly $8,585,744) lamedeveloper
WWE 2K25 $59.99 4,108 73% 123k $7.4M (exactly $7,393,168) Visual Concepts
NBA 2K27 $69.99 1,698 53% 51k $3.6M (exactly $3,565,291) Visual Concepts
Tales of the Shire: A The Lord of The Rings™ Game $34.99 3,237 81% 97k $3.4M (exactly $3,397,879) Wētā Workshop
FEMBOY FUTA HOUSE $14.99 4,131 89% 124k $1.9M (exactly $1,857,711) IT'S A TRAP

Estimates: copies = reviews × 30, gross = copies × list price.