Do I ship it?

Games › Character Customization › Character Customization + Idler

Specimen · observed

Should I ship a Character Customization Idler?

Character Customization + Idler

Of 210 developers who shipped a Character Customization Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 286 more are announced.

Verdict: fair, for a 6 / 10 build.

The middle developer here made $1.2k, ×1.9 the market's $630 for a 6 / 10 build, with 3 in 10 under $300. Revenue is up 55% on the market; 286 games are announced against 156 developers who shipped in the last year.

Deciding numbers: median 1.9 times the market baseline, revenue up 55% on the market, 286 announced, ×1.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Idler
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 210
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $31k → $11k → $60k → $1.1k → $2.7k → $1.8k → $896 (still earning) → $897 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Idler: Plate 1 · outcomes, 2 yr, n = 210
Bottom 30% $299 (exactly $299)
Median $1.2k (exactly $1,197)
Top 25% $8.0k (exactly $7,969)
Top 5% $232k (exactly $231,672)
Developers, 2 yr 210
Released games 399
Announced 286
Effort 6 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 55% on the market, supply 180% more developers than the period before.

Free games: 27%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Idler
effort 1 / 10 · high · number growth curves and a UI

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Idler; 4 in 10 of the top 25% also carry Simulation, Incremental, Automation
Price point
$4.99 typical · top 25% priced $9.99 or above
Art
5 in 10 of the top 25% ship with Cute, Relaxing, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $9.99 or above; the middle game at $4.99.

The top 10 games average 85% positive over 24,364 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.2k, 1 in 4 over $7.9k, 1 in 20 over $230k.

3 in 10 developers made under $300. 7 in 10 of the 76 games released 1 to 2 years ago have fewer than 100 reviews. 286 games are announced against 156 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IncrementalFair146 devs · median $1.2k · 190 announced
  9. + GamblingFair30 devs · median $836 · 32 announced
  10. + Precision PlatformerFair103 devs · median $748 · 116 announced
  11. + TypingFair27 devs · median $539 · 38 announced
  12. + Open World Survival CraftPoor odds34 devs · median $116k · 60 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Spirit City: Lofi Sessions 2024 · $5.5M Farm Together 2 2025 · $3.5M Swords & Souls: Neverseen 2019 · $2.7M BitCraft Online 2025 · EA · $1.6M Ithya: Magic Studies 2025 · $693k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Spirit City: Lofi Sessions older $11.99 15,211 97% 456k $5.5M (exactly $5,471,397) Mooncube Games
Farm Together 2 $25.99 4,456 93% 134k $3.5M (exactly $3,474,343) Milkstone Studios
Swords & Souls: Neverseen older $14.99 6,077 93% 182k $2.7M (exactly $2,732,827) SoulGame Studio
BitCraft Online · EA $15.99 3,334 72% 100k $1.6M (exactly $1,599,320) Clockwork Laboratories, Inc.
Ithya: Magic Studies $10.99 2,103 97% 63k $693k (exactly $693,359) BlueTurtle
Chill Pulse older $4.99 4,619 95% 139k $691k (exactly $691,464) Catos Game
Gamblers Table $6.99 2,955 74% 89k $620k (exactly $619,664) greenpixels, Bossforge
Crusaders Quest : Hero Town $6.99 2,564 76% 77k $538k (exactly $537,671) CQ LABS
Mini Cozy Room: Lo-Fi $4.99 3,443 96% 103k $515k (exactly $515,417) Tesseract Studio, Nugem Studio
MyVoiceZoo $2.99 3,360 92% 101k $301k (exactly $301,392) TRUSO
Legends of Dragaea: Idle Dungeons $9.99 976 86% 29k $293k (exactly $292,507) Blast Programming
Haydee 3 $29.99 321 84% 9.6k $289k (exactly $288,804) Haydee Interactive
Nomad Idle $9.99 852 64% 26k $255k (exactly $255,344) The Fox Knocks

Estimates: copies = reviews × 30, gross = copies × list price.