Do I ship it?

Games › Character Customization › Character Customization + Gambling

Specimen · observed

Should I ship a Character Customization Gambling game?

Character Customization + Gambling

Of 30 developers who shipped a Character Customization Gambling game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 32 more are announced.

Verdict: fair, for a 6 / 10 build.

The middle developer here made $840, ×1.3 the market's $630 for a 6 / 10 build, with 3 in 10 under $330. Revenue is up 10% on the market; 32 games are announced against 21 developers who shipped in the last year.

Deciding numbers: median 1.3 times the market baseline, revenue up 10% on the market, 32 announced, ×1.5 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Gambling
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 30
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $1.9k → $628 → $1.3k → $10k (still earning) → $2.2k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Gambling: Plate 1 · outcomes, 2 yr, n = 30
Bottom 30% $330 (exactly $330)
Median $836 (exactly $836)
Top 25% $10k (exactly $10,329)
Top 5% $4.5M (exactly $4,526,255)
Developers, 2 yr 30
Released games 67
Announced 32
Effort 6 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 110% more developers than the period before.

Free games: 39%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Gambling
effort 2 / 10 · high · effort 2 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Gambling; 4 in 10 of the top 25% also carry Simulation, Co-op, Management
Price point
$6.99 typical · top 25% priced $19.99 or above
Art
6 in 10 of the top 25% ship with 3D, First-Person
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $6.99.

The top 10 games average 77% positive over 55,743 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $330, median $840, 1 in 4 over $10k, 1 in 20 over $4.5M.

3 in 10 developers made under $330. 7 in 10 of the 18 games released 1 to 2 years ago have fewer than 100 reviews. 32 games are announced against 21 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + Precision PlatformerFair103 devs · median $748 · 116 announced
  11. + TypingFair27 devs · median $539 · 38 announced
  12. + Open World Survival CraftPoor odds34 devs · median $116k · 60 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

NBA 2K25 2024 · $65M TEKKEN 8 2024 · $55M NBA 2K26 2025 · $54M Test Drive Unlimited Solar Crown 2024 · $9.8M Gamble With Your Friends 2026 · $4.5M
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
NBA 2K25 older $69.99 30,969 60% 929k $65M (exactly $65,025,609) Visual Concepts
TEKKEN 8 older $39.99 46,009 56% 1.4M $55M (exactly $55,196,997) Bandai Namco Studios Inc.
NBA 2K26 $69.99 25,651 66% 770k $54M (exactly $53,859,405) Visual Concepts
Test Drive Unlimited Solar Crown older $49.99 6,536 38% 196k $9.8M (exactly $9,802,039) KT Racing
Gamble With Your Friends $7.99 18,883 89% 566k $4.5M (exactly $4,526,255) TEAM GWYF
NBA 2K27 $69.99 1,698 53% 51k $3.6M (exactly $3,565,291) Visual Concepts
The Coin Game $19.99 5,647 92% 169k $3.4M (exactly $3,386,506) devotid
Gamblers Table $6.99 2,955 74% 89k $620k (exactly $619,664) greenpixels, Bossforge
Caribbean Legend: Age of Pirates $19.99 638 70% 19k $383k (exactly $382,609) ReCon Team
Poker Club older $19.99 506 58% 15k $303k (exactly $303,448) Ripstone
Explosive Odds $4.99 165 92% 5.0k $25k (exactly $24,700) Pig Bot Games
Glassbreakers: Champions of Moss $19.99 22 63% 660 $13k (exactly $13,193) Polyarc
Casino Boss Simulator $4.99 69 56% 2.1k $10k (exactly $10,329) Nons Games
Sunday League Manager: Horse and Spoon $8.99 15 93% 450 $4.0k (exactly $4,046) christianosway

Estimates: copies = reviews × 30, gross = copies × list price.