Games › Character Customization › Character Customization + Dogs
Should I ship a Dog Character Customization game?
Character Customization + Dogs
Of 33 developers who shipped a Dog Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 58 more are announced, ×2.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $3.1k, ×5.0 the market's $630 for a 6 / 10 build, and 3 in 10 made under $360; 1 in 20 cleared $670k, ×1068 the market median. Revenue is down 70% on the market; 58 games are announced against 22 developers who shipped in the last year.
| Bottom 30% | $359 (exactly $359) |
|---|---|
| Median | $3.1k (exactly $3,148) |
| Top 25% | $24k (exactly $23,772) |
| Top 5% | $670k (exactly $670,441) |
| Developers, 2 yr | 33 |
| Released games | 89 |
| Announced | 58 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 70% on the market, supply 100% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Dogs
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 4 in 10 of the top 25% also carry Adventure, Exploration, Action
- Price point
- $8.99 typical · top 25% priced $19.99 or above
- Art
- 5 in 10 of the top 25% ship with Colorful, 3D, Atmospheric
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $8.99.
The top 10 games average 90% positive over 9,872 reviews.
What kills games here
3 in 10 developers made under $360. 8 in 10 of the 14 games released 1 to 2 years ago have fewer than 100 reviews. 58 games are announced against 22 developers who shipped in the last year, ×2.6 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
Necromunda: Hired Gun 2021 · $7.1M 
Carnal Instinct 2021 · EA · $4.9M 
Cat Quest II 2019 · $2.6M 
Copycat 2024 · $2.1M 
STORY OF SEASONS: Pioneers of Olive Town 2021 · $1.6M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Necromunda: Hired Gun | older | $39.99 | 5,892 68% | 177k | $7.1M (exactly $7,068,632) | Streum On Studio |
| | Carnal Instinct | · EA older | $29.99 | 5,407 82% | 162k | $4.9M (exactly $4,864,678) | Team Carnal Instinct |
| | Cat Quest II | older | $14.99 | 5,850 95% | 176k | $2.6M (exactly $2,630,745) | The Gentlebros |
| | Copycat | $14.99 | 4,611 89% | 138k | $2.1M (exactly $2,073,567) | Spoonful Of Wonder | |
| | STORY OF SEASONS: Pioneers of Olive Town | older | $39.99 | 1,357 82% | 41k | $1.6M (exactly $1,627,993) | Marvelous Inc. |
 | STORY OF SEASONS: A Wonderful Life | older | $39.99 | 1,199 78% | 36k | $1.4M (exactly $1,438,440) | Marvelous Inc. |
 | Calico | older | $11.99 | 3,238 88% | 97k | $1.2M (exactly $1,164,709) | Peachy Keen Games |
 | Hunting Simulator 2 | older | $39.99 | 904 70% | 27k | $1.1M (exactly $1,084,529) | Nacon Studio Ghent |
 | Beat Banger | · EA older | $9.99 | 3,311 93% | 99k | $992k (exactly $992,307) | BunFan Games LLC |
 | FATE | older | $7.99 | 4,092 95% | 123k | $981k (exactly $980,852) | WildTangent |
 | Pratfall | $7.99 | 2,797 90% | 84k | $670k (exactly $670,441) | Quad Head | |
 | Anthro Heat | $29.99 | 629 92% | 19k | $566k (exactly $565,911) | Blue Lizard Studios | |
 | Gaucho and the Grassland | $19.99 | 410 96% | 12k | $246k (exactly $245,877) | Epopeia Games | |
 | Not Monday Cafe | $8.99 | 539 94% | 16k | $145k (exactly $145,368) | Sunny Syrup Studio | |
 | Sheepherds! | $14.99 | 307 98% | 9.2k | $138k (exactly $138,058) | Ultimo Disco | |
 | DOG WITCH | $9.99 | 323 89% | 9.7k | $97k (exactly $96,803) | Heckmouse | |
 | Fright Train | $15.99 | 139 89% | 4.2k | $67k (exactly $66,678) | WildArts Games | |
 | Stay: Your Forever Pet! | · EA | $12.99 | 61 96% | 1.8k | $24k (exactly $23,772) | Windup Minds |
 | Sunfluffs | · EA | $11.99 | 56 100% | 1.7k | $20k (exactly $20,143) | Nuclear Strawberry |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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