Games › Shop Keeper › Shop Keeper + Capitalism
Should I ship a Capitalist Shop Keeper?
Shop Keeper + Capitalism
Of 135 developers who shipped a Capitalist Shop Keeper in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 204 more are announced.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $8.4k, ×18 the market's $480 for a 4 / 10 build, and 3 in 10 made under $990; 1 in 20 cleared $550k, ×1172 the market median. Revenue is down 60% on the market; 204 games are announced against 112 developers who shipped in the last year.
| Bottom 30% | $987 (exactly $987) |
|---|---|
| Median | $8.4k (exactly $8,361) |
| Top 25% | $53k (exactly $53,130) |
| Top 5% | $557k (exactly $556,729) |
| Developers, 2 yr | 135 |
| Released games | 167 |
| Announced | 204 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 60% on the market, supply 330% more developers than the period before.
Free games: 4%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Shop Keeper
- effort 3 / 10 · high · effort 3 sits in the high band
- Capitalism
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Shop Keeper; 9 in 10 of the top 25% also carry Management, Simulation, Economy
- Price point
- $9.99 typical · top 25% priced $14.99 or above
- Art
- 5 in 10 of the top 25% ship with First-Person, 3D, Relaxing
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $9.99.
The top 10 games average 93% positive over 63,967 reviews.
What kills games here
3 in 10 developers made under $990. 6 in 10 of the 27 games released 1 to 2 years ago have fewer than 100 reviews. 204 games are announced against 112 developers who shipped in the last year.
Adjacent niches
Shop Keeper with a different setting or mood, ranked by verdict then median.
- + Job SimulatorStrong odds
- + HorrorFair
- + Psychological HorrorFair
- + ModernFair
- + StrategyFair
- + LogicFair
- + IncrementalFair
- + Strategy RPGFair
- + NaturePoor odds
- + BuildingPoor odds
- + Online Co-OpPoor odds
- + Co-opPoor odds
Comparable games
TCG Card Shop Simulator 2026 · $28M 
Recettear: An Item Shop's Tale 2010 · $4.0M 
Storage Hunter Simulator 2025 · $2.9M 
Moonlighter 2: The Endless Vault 2026 · $2.8M 
King of Retail 2022 · $2.3M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | TCG Card Shop Simulator | $19.99 | 47,357 96% | 1.4M | $28M (exactly $28,399,993) | OPNeon Games | |
| | Recettear: An Item Shop's Tale | older | $19.99 | 6,684 95% | 201k | $4.0M (exactly $4,008,395) | EasyGameStation |
| | Storage Hunter Simulator | $24.99 | 3,866 78% | 116k | $2.9M (exactly $2,898,340) | Raccoons Studio | |
| | Moonlighter 2: The Endless Vault | $29.99 | 3,146 80% | 94k | $2.8M (exactly $2,830,456) | Digital Sun | |
| | King of Retail | older | $25.99 | 2,982 88% | 89k | $2.3M (exactly $2,325,065) | Freaking Games |
 | Dealer's Life 2 | older | $14.99 | 3,994 85% | 120k | $1.8M (exactly $1,796,102) | Abyte Entertainment |
 | Saleblazers | · EA older | $29.99 | 1,974 78% | 59k | $1.8M (exactly $1,776,008) | AIRSTRAFE INTERACTIVE |
 | Discounty | $19.99 | 2,322 82% | 70k | $1.4M (exactly $1,392,503) | Crinkle Cut Games | |
 | Another Brick in The Mall | older | $16.99 | 2,340 83% | 70k | $1.2M (exactly $1,192,698) | The Quadsphere |
 | No Umbrellas Allowed | older | $19.99 | 1,394 80% | 42k | $836k (exactly $835,982) | Hoochoo Game Studios |
 | Megastore Simulator | · EA | $13.99 | 1,968 93% | 59k | $826k (exactly $825,970) | Yolo Games Studio |
 | Bookshop Simulator | $15.99 | 1,496 92% | 45k | $718k (exactly $717,631) | Blep Games | |
 | Better Mart Simulator | $14.99 | 1,238 89% | 37k | $557k (exactly $556,729) | Exanticx Studio | |
 | Clothing Store Simulator | $12.99 | 1,119 89% | 34k | $436k (exactly $436,074) | Kiki Games | |
 | Potion Tycoon | $19.99 | 629 71% | 19k | $377k (exactly $377,211) | Snowhound Games | |
 | Tobacco Shop Simulator | $11.99 | 826 89% | 25k | $297k (exactly $297,112) | Business Tycoon |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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