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Should I ship a Choices Matter Bullet Hell?
Choices Matter + Bullet Hell
Of 122 developers who shipped a Choices Matter Bullet Hell in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 222 more are announced, ×3.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $360, ×0.8 the market's $480 for a 4 / 10 build, and 3 in 10 made under $120; 1 in 20 cleared $130k, ×279 the market median. Revenue is down 40% on the market; 222 games are announced against 74 developers who shipped in the last year.
| Bottom 30% | $120 (exactly $120) |
|---|---|
| Median | $359 (exactly $359) |
| Top 25% | $2.4k (exactly $2,395) |
| Top 5% | $133k (exactly $132,644) |
| Developers, 2 yr | 122 |
| Released games | 286 |
| Announced | 222 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 40% on the market, supply 55% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Choices Matter
- effort 4 / 10 · medium · effort 4 sits in the medium band
- Bullet Hell
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Choices Matter, Bullet Hell; 7 in 10 of the top 25% also carry Action, Action Roguelike, Roguelite
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, Pixel Graphics
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 86% positive over 12,472 reviews.
What kills games here
3 in 10 developers made under $120. 9 in 10 of the 53 games released 1 to 2 years ago have fewer than 100 reviews. 222 games are announced against 74 developers who shipped in the last year, ×3.0 per shipper.
Adjacent niches
Choices Matter with a different second tag, ranked by verdict then median.
- + FMVStrong odds
- + Escape RoomFair
- + SportsFair
- + RhythmFair
- + Hidden ObjectFair
- + TriviaFair
- + Board GameFair
- + RacingFair
- + ChessFair
- + Real-Time with PausePoor odds
- + RomePoor odds
- + World War IPoor odds
Comparable games
Undertale 2015 · $92M 
Crab Champions 2023 · EA · $8.0M 
Rogue: Genesia 2025 · $3.6M 
GOD FORSAKEN 2026 · $725k 
Army of Ruin 2023 · $582k | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Undertale | older | $9.99 | 307,601 96% | 9.2M | $92M (exactly $92,188,020) | tobyfox |
| | Crab Champions | · EA older | $9.99 | 26,546 97% | 796k | $8.0M (exactly $7,955,836) | Noisestorm |
| | Rogue: Genesia | $14.99 | 8,111 90% | 243k | $3.6M (exactly $3,647,517) | Ouadi Huard | |
| | GOD FORSAKEN | $13.99 | 1,728 67% | 52k | $725k (exactly $725,242) | insight studio | |
| | Army of Ruin | older | $7.99 | 2,430 87% | 73k | $582k (exactly $582,471) | Milkstone Studios |
 | The Knight Witch | older | $19.99 | 643 72% | 19k | $386k (exactly $385,607) | Super Mega Team |
 | Goobies | older | $5.99 | 1,866 90% | 56k | $335k (exactly $335,320) | Höganäs Spel |
 | Whisker Squadron: Survivor | $19.99 | 485 77% | 15k | $291k (exactly $290,854) | Flippfly LLC | |
 | Seer's Gambit | $14.99 | 490 76% | 15k | $220k (exactly $220,353) | Unleash The Giraffe | |
 | Full Mojo Rampage | older | $12.99 | 524 85% | 16k | $204k (exactly $204,203) | Over the Top Games |
 | SWAPMEAT | $16.49 | 304 86% | 9.1k | $150k (exactly $150,389) | One More Game | |
 | Blood Dungeon | $9.99 | 453 89% | 14k | $136k (exactly $135,764) | Messhof | |
 | Lake of Creatures | $12.49 | 354 92% | 11k | $133k (exactly $132,644) | ANTENNA GAMES | |
 | Maid Survivors : Little Angels | · EA | $8.99 | 268 93% | 8.0k | $72k (exactly $72,280) | MilkEmpire |
 | PROJECT TACHYON | $17.99 | 117 83% | 3.5k | $63k (exactly $63,145) | STUDIO N9 | |
 | Slyders | $9.99 | 162 85% | 4.9k | $49k (exactly $48,551) | Kato Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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