Do I ship it?

GamesChoices MatterChoices Matter + Bullet Heaven

Specimen · observed

Should I ship a Choices Matter Bullet Heaven?

Choices Matter + Bullet Heaven

Of 20 developers who shipped a Choices Matter Bullet Heaven in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 46 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $240, ×0.5 the market's $480 for a 4 / 10 build, and 3 in 10 made under $120. 46 games are announced against 15 developers who shipped in the last year, ×3.1 per shipper, while revenue is down 100% on the market.

Deciding numbers: median 0.5 times the market baseline, revenue down 100% on the market, 46 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Choices Matter + Bullet Heaven
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 20
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $6.7k → $512k → $5.1k (still earning) → $120 (still earning)
The last cohort is still earning.
Outcomes for Choices Matter + Bullet Heaven: Plate 1 · outcomes, 2 yr, n = 20
Bottom 30% $120 (exactly $120)
Median $239 (exactly $239)
Top 25% $21k (exactly $20,760)
Top 5% $3.6M (exactly $3,647,517)
Developers, 2 yr 20
Released games 29
Announced 46
Effort 4 / 10
AI-buildability Medium
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 100% on the market, supply 200% more developers than the period before.

Free games: 3%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Choices Matter
effort 4 / 10 · medium · effort 4 sits in the medium band
Bullet Heaven
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Choices Matter, Bullet Heaven; all of the top 25% also carry Action, Action Roguelike, Roguelite
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
6 in 10 of the top 25% ship with 2D, Pixel Graphics
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 89% positive over 9,686 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $120, median $240, 1 in 4 over $20k, 1 in 20 over $3.6M.

3 in 10 developers made under $120. 4 in 10 of the 5 games released 1 to 2 years ago have fewer than 100 reviews. 46 games are announced against 15 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Choices Matter with a different second tag, ranked by verdict then median.

  1. + FMVStrong odds108 devs · median $58k · 91 announced
  2. + Escape RoomFair18 devs · median $4.7k · 15 announced
  3. + SportsFair120 devs · median $2.4k · 150 announced
  4. + RhythmFair36 devs · median $2.4k · 35 announced
  5. + Hidden ObjectFair261 devs · median $802 · 273 announced
  6. + TriviaFair26 devs · median $599 · 30 announced
  7. + Board GameFair119 devs · median $479 · 150 announced
  8. + RacingFair51 devs · median $449 · 54 announced
  9. + ChessFair19 devs · median $419 · 20 announced
  10. + Real-Time with PausePoor odds9 devs · median $215k · 23 announced
  11. + RomePoor odds10 devs · median $160k · 19 announced
  12. + World War IPoor odds10 devs · median $57k · 19 announced

All 243 pairs on the Choices Matter page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Rogue: Genesia $14.99 8,111 90% 243k $3.6M (exactly $3,647,517) Ouadi Huard
Army of Ruin older $7.99 2,430 87% 73k $582k (exactly $582,471) Milkstone Studios
Reality Break $24.99 683 80% 20k $512k (exactly $512,045) Element Games, LLC
The Knight Witch older $19.99 643 72% 19k $386k (exactly $385,607) Super Mega Team
Artifact Seeker: Resurrection older $8.99 725 79% 22k $196k (exactly $195,532) Lynkpin Game
Blood Dungeon $9.99 453 89% 14k $136k (exactly $135,764) Messhof
Maid Survivors : Little Angels · EA $8.99 268 93% 8.0k $72k (exactly $72,280) MilkEmpire
Heroes Of Loot: Gauntlet Of Power older $14.99 65 89% 2.0k $29k (exactly $29,230) Orangepixel
Horde Hunters $6.99 99 86% 3.0k $21k (exactly $20,760) Antti Vaihia
Sovereign's End $14.99 19 94% 570 $8.5k (exactly $8,544) NQR Games Inc.
YGGDRA: SURVIVOR $4.99 34 79% 1.0k $5.1k (exactly $5,090) BD
DEMON SIEGE $2.99 16 100% 480 $1.4k (exactly $1,435) The Jank Factory
7 Days in Dystopia $9.99 1 100% 30 $300 (exactly $300) Yapability
TOWERPULSE $3.99 2 100% 60 $239 (exactly $239) HAT Media

Estimates: copies = reviews × 30, gross = copies × list price.