Do I ship it?

GamesBuildingBuilding + Zombies

Specimen · observed

Should I ship a Zombie Building game?

Building + Zombies

Of 82 developers who shipped a Zombie Building game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 149 more are announced, ×3.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $3.6k, ×5.8 the market's $630 for a 5 / 10 build, and 3 in 10 made under $840; 1 in 20 cleared $880k, ×1409 the market median. Revenue is down 20% on the market; 149 games are announced against 48 developers who shipped in the last year.

Deciding numbers: median 5.8 times the market baseline, revenue down 20% on the market, 149 announced, ×3.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Building + Zombies
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 82
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $10k → $3.4k → $5.7k → $4.6k → $25k → $5.1k → $1.5k (still earning) → $1.2k (still earning)
The last cohort is still earning.
Outcomes for Building + Zombies: Plate 1 · outcomes, 2 yr, n = 82
Bottom 30% $839 (exactly $839)
Median $3.6k (exactly $3,627)
Top 25% $27k (exactly $27,432)
Top 5% $885k (exactly $884,646)
Developers, 2 yr 82
Released games 272
Announced 149
Effort 5 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 40% more developers than the period before.

Free games: 8%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Building
effort 5 / 10 · medium · effort 5 sits in the medium band
Zombies
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Building; 6 in 10 of the top 25% also carry Base Building, Survival, Sandbox
Price point
$9.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $9.99.

The top 10 games average 75% positive over 29,306 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $840, median $3.6k, 1 in 4 over $27k, 1 in 20 over $880k.

3 in 10 developers made under $840. 7 in 10 of the 39 games released 1 to 2 years ago have fewer than 100 reviews. 149 games are announced against 48 developers who shipped in the last year, ×3.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Building with a different setting or mood, ranked by verdict then median.

  1. + Job SimulatorStrong odds66 devs · median $28k · 70 announced
  2. + CatsFair52 devs · median $4.5k · 59 announced
  3. + TabletopFair56 devs · median $1.9k · 58 announced
  4. + Grid-Based MovementFair50 devs · median $719 · 57 announced
  5. + Interactive FictionFair17 devs · median $449 · 20 announced
  6. + Vehicular CombatPoor odds14 devs · median $303k · 40 announced
  7. + JRPGPoor odds10 devs · median $89k · 20 announced
  8. + Dating SimPoor odds28 devs · median $85k · 61 announced
  9. + Open World Survival CraftPoor odds112 devs · median $71k · 251 announced
  10. + Real-TimePoor odds14 devs · median $62k · 20 announced
  11. + CrimePoor odds13 devs · median $55k · 52 announced
  12. + SailingPoor odds13 devs · median $52k · 40 announced

All 210 pairs on the Building page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
7 Days to Die older $44.99 273,589 87% 8.2M $369M (exactly $369,263,073) The Fun Pimps
The Forest older $19.99 581,431 95% 17M $349M (exactly $348,684,171) Endnight Games Ltd
Project Zomboid · EA older $24.99 364,830 94% 11M $274M (exactly $273,513,051) The Indie Stone
They Are Billions older $29.99 46,223 85% 1.4M $42M (exactly $41,586,833) Numantian Games
Brick Rigs older $19.99 53,749 95% 1.6M $32M (exactly $32,233,275) Fluppisoft GmbH
Night of the Dead older $29.99 10,380 77% 311k $9.3M (exactly $9,338,886) Jackto Studios
Quarantine Zone: The Last Check $19.99 11,827 81% 355k $7.1M (exactly $7,092,652) Brigada Games
Colony Survival · EA older $24.95 8,260 92% 248k $6.2M (exactly $6,182,610) Pipliz
No One Survived $16.99 6,969 64% 209k $3.6M (exactly $3,552,099) Cat Play Studio
SURVIVAL: Postapocalypse Now older $14.99 7,752 55% 233k $3.5M (exactly $3,486,074) TB Games
Dread Dawn $19.99 2,113 71% 63k $1.3M (exactly $1,267,166) Kioop
The Walking Trade $11.99 2,733 86% 82k $983k (exactly $983,060) Microwave Games
DREADZONE · EA $24.99 1,180 51% 35k $885k (exactly $884,646) Eshed
After Inc: Revival $17.99 1,480 77% 44k $799k (exactly $798,756) Ndemic Creations
Human Host · EA $16.88 866 83% 26k $439k (exactly $438,542) Virtual Matrix Studio
Outbreak Island · EA $14.99 955 78% 29k $429k (exactly $429,464) Tiny Magicians
Survival Machine $19.99 692 69% 21k $415k (exactly $414,992) Grape Pickers
Darfall $24.99 491 71% 15k $368k (exactly $368,103) SquareNite

Estimates: copies = reviews × 30, gross = copies × list price.