Games › Building › Building + Idler
Should I ship a Building Idler?
Building + Idler
Of 232 developers who shipped a Building Idler in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 333 more are announced, ×2.1 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $2.9k, ×4.6 the market's $630 for a 5 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $320k, ×517 the market median. Revenue is up 150% on the market; 333 games are announced against 157 developers who shipped in the last year.
| Bottom 30% | $748 (exactly $748) |
|---|---|
| Median | $2.9k (exactly $2,873) |
| Top 25% | $20k (exactly $20,143) |
| Top 5% | $325k (exactly $324,825) |
| Developers, 2 yr | 232 |
| Released games | 406 |
| Announced | 333 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 150% on the market, supply 105% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Building, Idler; 6 in 10 of the top 25% also carry Simulation, Management, Incremental
- Price point
- $4.99 typical · top 25% priced $9.99 or above
- Art
- 6 in 10 of the top 25% ship with Relaxing, 2D, Cute
Why players buy here
The top 25% priced at $9.99 or above; the middle game at $4.99.
The top 10 games average 93% positive over 60,870 reviews.
What kills games here
3 in 10 developers made under $750. 7 in 10 of the 85 games released 1 to 2 years ago have fewer than 100 reviews. 333 games are announced against 157 developers who shipped in the last year, ×2.1 per shipper.
Adjacent niches
Building with a different second tag, ranked by verdict then median.
- + Job SimulatorStrong odds
- + CatsFair
- + TabletopFair
- + Grid-Based MovementFair
- + Interactive FictionFair
- + Vehicular CombatPoor odds
- + JRPGPoor odds
- + Dating SimPoor odds
- + Open World Survival CraftPoor odds
- + Real-TimePoor odds
- + CrimePoor odds
- + SailingPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | WorldBox - God Simulator | · EA older | $19.99 | 51,071 95% | 1.5M | $31M (exactly $30,627,279) | Maxim Karpenko |
| | Cookie Clicker | older | $4.99 | 87,916 96% | 2.6M | $13M (exactly $13,161,025) | Orteil, DashNet |
| | BALL x PIT | $14.99 | 24,714 95% | 741k | $11M (exactly $11,113,886) | Kenny Sun and Friends | |
| | Rusty's Retirement | older | $6.99 | 13,902 96% | 417k | $2.9M (exactly $2,915,249) | Mister Morris Games |
| | (the) Gnorp Apologue | older | $6.99 | 9,613 94% | 288k | $2.0M (exactly $2,015,846) | Myco |
| | Fly Corp | older | $14.99 | 3,112 85% | 93k | $1.4M (exactly $1,399,466) | KishMish Games |
| | Farm Manager 2021 | older | $19.99 | 2,296 79% | 69k | $1.4M (exactly $1,376,911) | Cleversan Games |
| | Tiny Pasture | $5.99 | 7,055 92% | 212k | $1.3M (exactly $1,267,784) | CaveLiquid | |
| | Tower Wizard | $2.99 | 8,787 96% | 264k | $788k (exactly $788,194) | Barribob | |
| | Microcivilization | $17.99 | 1,437 78% | 43k | $776k (exactly $775,549) | Ondrej Homola | |
| | Digseum | $2.99 | 8,033 97% | 241k | $721k (exactly $720,560) | Rat Monthly | |
| | Hotel Galactic | · EA | $34.99 | 594 73% | 18k | $624k (exactly $623,522) | EndGameLoop Games |
| | Crusaders Quest : Hero Town | $6.99 | 2,564 76% | 77k | $538k (exactly $537,671) | CQ LABS | |
| | Hearth and Hamlet | $7.99 | 2,050 79% | 62k | $491k (exactly $491,385) | Phorust Studios | |
| | Ropuka's Idle Island | $3.99 | 4,048 95% | 121k | $485k (exactly $484,546) | Moczan, Little Chmura, Begoña Pereda | |
| | Birdwatching Notebook | $9.99 | 1,588 97% | 48k | $476k (exactly $475,924) | Biekka Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.