Games › Action › Action + LGBTQ+
Should I ship an LGBTQ+ Action game?
Action + LGBTQ+
Of 180 developers who shipped an LGBTQ+ Action game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 234 more are announced, ×2.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 5 / 10 build.
The middle developer here made $12k, ×19 the market's $630 for a 5 / 10 build, and 3 in 10 made under $3.0k; 1 in 20 cleared $51M, ×81796 the market median. Revenue is down 35% on the market; 234 games are announced against 96 developers who shipped in the last year.
| Bottom 30% | $3.0k (exactly $2,997) |
|---|---|
| Median | $12k (exactly $11,994) |
| Top 25% | $95k (exactly $94,710) |
| Top 5% | $51M (exactly $51,367,724) |
| Developers, 2 yr | 180 |
| Released games | 613 |
| Announced | 234 |
| Effort | 5 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply as many developers as the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
What it takes
- Effort
- 5 / 10 · real systems or entry 3D
- Systems
- Action; 4 in 10 of the top 25% also carry Adventure, Action-Adventure, RPG
- Price point
- $9.99 typical · top 25% priced $49.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Atmospheric, Third Person
Why players buy here
The top 25% priced at $49.99 or above; the middle game at $9.99.
The top 10 games average 88% positive over 691,032 reviews.
What kills games here
3 in 10 developers made under $3.0k. 6 in 10 of the 120 games released 1 to 2 years ago have fewer than 100 reviews. 234 games are announced against 96 developers who shipped in the last year, ×2.4 per shipper.
Adjacent niches
Action with a different setting or mood, ranked by verdict then median.
- + Real-Time with PauseFair
- + Job SimulatorFair
- + PinballFair
- + Escape RoomFair
- + Football (American)Fair
- + BaseballFair
- + BilliardsFair
- + IdlerFair
- + TennisFair
- + Time AttackFair
- + TabletopFair
- + WuxiaPoor odds
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Cyberpunk 2077 | older | $59.99 | 883,400 87% | 27M | $1.6B (exactly $1,589,854,980) | CD PROJEKT RED |
| | Dead by Daylight | older | $19.99 | 685,423 78% | 21M | $411M (exactly $411,048,173) | Behaviour Interactive Inc. |
| | Kingdom Come: Deliverance II | $59.99 | 144,558 93% | 4.3M | $260M (exactly $260,161,033) | Warhorse Studios | |
| | Hades | older | $24.99 | 285,748 97% | 8.6M | $214M (exactly $214,225,276) | Supergiant Games |
| | Dispatch | $29.99 | 174,624 97% | 5.2M | $157M (exactly $157,109,213) | AdHoc Studio | |
| | Borderlands 4 | $69.99 | 57,874 59% | 1.7M | $122M (exactly $121,518,038) | Gearbox Software | |
| | Hades II | $29.99 | 114,419 95% | 3.4M | $103M (exactly $102,942,774) | Supergiant Games | |
| | Celeste | older | $19.99 | 132,072 97% | 4.0M | $79M (exactly $79,203,578) | Maddy Makes Games Inc., Extremely OK Ga… (Maddy Makes Games Inc., Extremely OK Games, Ltd.) |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | Marvel's Spider-Man 2 | $59.99 | 33,433 83% | 1.0M | $60M (exactly $60,169,370) | Insomniac Games, Nixxes Software | |
| | God of War Ragnarök | $59.99 | 32,502 89% | 975k | $58M (exactly $58,493,849) | Santa Monica Studio, Jetpack Interactive | |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | The Last of Us™ Part II Remastered | $49.99 | 34,252 90% | 1.0M | $51M (exactly $51,367,724) | Naughty Dog LLC, Nixxes Software, Iron… (Naughty Dog LLC, Nixxes Software, Iron Galaxy Studios) | |
| | Indiana Jones and the Great Circle | $69.99 | 13,058 89% | 392k | $27M (exactly $27,417,883) | MachineGames |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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