Do I ship it?

GamesVisual NovelVisual Novel + Psychological Horror

Specimen · observed

Should I ship a Psychological-Horror Visual Novel?

Visual Novel + Psychological Horror

Of 501 developers who shipped a Psychological-Horror Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 708 more are announced, ×2.4 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $2.9k, ×6.1 the market's $480 for a 3 / 10 build, and 3 in 10 made under $720; 1 in 20 cleared $320k, ×680 the market median. Revenue is down 35% on the market; 708 games are announced against 298 developers who shipped in the last year.

Deciding numbers: median 6.1 times the market baseline, revenue down 35% on the market, 708 announced, ×2.4 per developer who shipped in the last year.
Nobody has said they are building this yet.
Visual Novel + Psychological Horror
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 501
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $5.8k → $10k → $14k → $3.8k → $7.4k → $2.9k → $1.2k (still earning) → $1.9k (still earning)
The last cohort is still earning.
Outcomes for Visual Novel + Psychological Horror: Plate 1 · outcomes, 2 yr, n = 501
Bottom 30% $718 (exactly $718)
Median $2.9k (exactly $2,875)
Top 25% $22k (exactly $22,478)
Top 5% $323k (exactly $323,106)
Developers, 2 yr 501
Released games 1,680
Announced 708
Effort 3 / 10
AI-buildability High
Typical price $6.66

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 35% more developers than the period before.

Free games: 18%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Visual Novel
effort 2 / 10 · high · script, choices and static art
Psychological Horror
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Visual Novel; 4 in 10 of the top 25% also carry Adventure, Multiple Endings, Choices Matter
Price point
$6.66 typical · top 25% priced $16.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, Anime, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $16.99 or above; the middle game at $6.66.

The top 10 games average 87% positive over 108,605 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $720, median $2.9k, 1 in 4 over $22k, 1 in 20 over $320k.

3 in 10 developers made under $720. 7 in 10 of the 291 games released 1 to 2 years ago have fewer than 100 reviews. 708 games are announced against 298 developers who shipped in the last year, ×2.4 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Visual Novel with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds166 devs · median $54k · 146 announced
  2. + City BuilderStrong odds10 devs · median $19k · 8 announced
  3. + MusicStrong odds27 devs · median $18k · 24 announced
  4. + TrainsStrong odds12 devs · median $8.0k · 5 announced
  5. + Souls-likeFair25 devs · median $27k · 17 announced
  6. + MinigamesFair20 devs · median $22k · 19 announced
  7. + RhythmFair38 devs · median $18k · 52 announced
  8. + JRPGFair219 devs · median $13k · 265 announced
  9. + Immersive SimFair399 devs · median $7.8k · 453 announced
  10. + SwordplayFair13 devs · median $5.7k · 10 announced
  11. + GamblingFair16 devs · median $5.7k · 12 announced
  12. + DiplomacyFair16 devs · median $5.4k · 19 announced

All 188 pairs on the Visual Novel page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Lobotomy Corporation | Monster Management Simulation older $24.99 52,522 94% 1.6M $39M (exactly $39,375,743) ProjectMoon
Library Of Ruina older $29.99 40,605 94% 1.2M $37M (exactly $36,532,318) ProjectMoon
What Remains of Edith Finch older $19.99 47,036 95% 1.4M $28M (exactly $28,207,489) Giant Sparrow
Magical Girl Witch Trials $29.99 29,869 96% 896k $27M (exactly $26,873,139) Acacia, Re,AER
Danganronpa V3: Killing Harmony older $39.99 21,978 82% 659k $26M (exactly $26,367,007) Spike Chunsoft Co., Ltd.
NEEDY STREAMER OVERLOAD older $15.99 54,053 94% 1.6M $26M (exactly $25,929,224) WSS playground, xemono
STEINS;GATE older $29.99 25,289 97% 759k $23M (exactly $22,752,513) MAGES. Inc.
Danganronpa: Trigger Happy Havoc older $19.99 36,194 96% 1.1M $22M (exactly $21,705,542) Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games)
Danganronpa 2: Goodbye Despair older $19.99 30,961 95% 929k $19M (exactly $18,567,312) Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games)
Slay the Princess — The Pristine Cut older $17.99 31,885 96% 957k $17M (exactly $17,208,334) Black Tabby Games
The Hundred Line -Last Defense Academy- $59.99 6,893 88% 207k $12M (exactly $12,405,332) Too Kyo Games, Media.Vision Inc.
Tiny Bunny $10.99 27,200 83% 816k $9.0M (exactly $8,967,840) Saikono, Sokar
Mixtape $19.99 7,365 87% 221k $4.4M (exactly $4,416,790) Beethoven and Dinosaur
Urban Myth Dissolution Center $17.99 5,930 88% 178k $3.2M (exactly $3,200,421) Hakababunko
The Weeping Swan: Ten Days of the City's Fall $11.99 8,227 58% 247k $3.0M (exactly $2,959,252) 零创游戏(ZerocreationGame)
The Incident at Galley House $19.99 4,087 94% 123k $2.5M (exactly $2,450,974) William Rous, Evil Trout Inc.
Sweet Home $7.99 9,910 94% 297k $2.4M (exactly $2,375,427) 开心茶房
Yunyun Syndrome!? Rhythm Psychosis $16.99 3,974 91% 119k $2.0M (exactly $2,025,548) Alliance Arts, WHO YOU
Nunholy $7.99 5,150 88% 155k $1.2M (exactly $1,234,455) Chowbie

Estimates: copies = reviews × 30, gross = copies × list price.