Do I ship it?

GamesVisual NovelVisual Novel + Post-apocalyptic

Specimen · observed

Should I ship a Post-apocalyptic Visual Novel?

Visual Novel + Post-apocalyptic

Of 97 developers who shipped a Post-apocalyptic Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 131 more are announced, ×2.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 5 / 10 build.

The middle developer here made $2.2k, ×3.4 the market's $630 for a 5 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $240k, ×392 the market median. Revenue is down 35% on the market; 131 games are announced against 60 developers who shipped in the last year.

Deciding numbers: median 3.4 times the market baseline, revenue down 35% on the market, 131 announced, ×2.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Visual Novel + Post-apocalyptic
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 97
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $4.8k → $2.4k → $11k → $1.6k → $15k → $3.1k → $1.3k (still earning) → $2.7k (still earning)
The last cohort is still earning.
Outcomes for Visual Novel + Post-apocalyptic: Plate 1 · outcomes, 2 yr, n = 97
Bottom 30% $300 (exactly $300)
Median $2.2k (exactly $2,158)
Top 25% $22k (exactly $22,485)
Top 5% $246k (exactly $245,986)
Developers, 2 yr 97
Released games 299
Announced 131
Effort 5 / 10
AI-buildability Medium
Typical price $5.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 35% on the market, supply 50% more developers than the period before.

Free games: 17%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Visual Novel
effort 2 / 10 · high · script, choices and static art
Post-apocalyptic
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
5 / 10 · real systems or entry 3D
Systems
Visual Novel; 4 in 10 of the top 25% also carry Adventure, Choices Matter, RPG
Price point
$5.99 typical · top 25% priced $17.99 or above
Art
4 in 10 of the top 25% ship with Story Rich, Anime, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $17.99 or above; the middle game at $5.99.

The top 10 games average 92% positive over 10,646 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $2.2k, 1 in 4 over $22k, 1 in 20 over $240k.

3 in 10 developers made under $300. 7 in 10 of the 55 games released 1 to 2 years ago have fewer than 100 reviews. 131 games are announced against 60 developers who shipped in the last year, ×2.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Visual Novel with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds166 devs · median $54k · 146 announced
  2. + City BuilderStrong odds10 devs · median $19k · 8 announced
  3. + MusicStrong odds27 devs · median $18k · 24 announced
  4. + TrainsStrong odds12 devs · median $8.0k · 5 announced
  5. + Souls-likeFair25 devs · median $27k · 17 announced
  6. + MinigamesFair20 devs · median $22k · 19 announced
  7. + RhythmFair38 devs · median $18k · 52 announced
  8. + JRPGFair219 devs · median $13k · 265 announced
  9. + Immersive SimFair399 devs · median $7.8k · 453 announced
  10. + SwordplayFair13 devs · median $5.7k · 10 announced
  11. + GamblingFair16 devs · median $5.7k · 12 announced
  12. + DiplomacyFair16 devs · median $5.4k · 19 announced

All 188 pairs on the Visual Novel page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
The Walking Dead: The Telltale Definitive Series older $49.99 36,594 96% 1.1M $55M (exactly $54,880,022) Skybound Games
The Walking Dead older $14.99 53,650 97% 1.6M $24M (exactly $24,126,405) Telltale Games
ATRI -My Dear Moments- older $20.99 21,411 98% 642k $13M (exactly $13,482,507) Frontwing, 枕
The Walking Dead: A New Frontier older $14.99 15,482 83% 464k $7.0M (exactly $6,962,255) Telltale Games
Muv-Luv Alternative older $39.99 3,447 95% 103k $4.1M (exactly $4,135,366) aNCHOR Inc.
1000xRESIST older $19.99 5,310 96% 159k $3.2M (exactly $3,184,407) sunset visitor 斜陽過客
Seed of the Dead: Sweet Home older $29.99 3,006 83% 90k $2.7M (exactly $2,704,498) TeamKRAMA
eden* older $19.99 4,098 98% 123k $2.5M (exactly $2,457,571) minori
Noctuary older $29.99 2,371 94% 71k $2.1M (exactly $2,133,189) Gratesca
Stella of The End older $19.99 2,858 97% 86k $1.7M (exactly $1,713,943) VisualArts/Key
Desert Stalker · EA $17.99 3,012 95% 90k $1.6M (exactly $1,625,576) Zetan
SubZero $9.99 2,719 92% 82k $815k (exactly $814,884) Joy Media Limited
Kemono Teatime $12.99 1,617 95% 49k $630k (exactly $630,145) Studio Lalala, Kotoneiro, WHO YOU
Schrödinger's Call $17.99 1,124 94% 34k $607k (exactly $606,623) Acrobatic Chirimenjako
Sophie: The Girl From The Zone $14.99 547 87% 16k $246k (exactly $245,986) DavyCroquetteGame
Shambles: Sons of Apocalypse $19.99 340 77% 10k $204k (exactly $203,898) EXLIX
Apocalypse with Femboy $12.99 439 89% 13k $171k (exactly $171,078) Pout Honey
HARDCODED $16.99 282 90% 8.5k $144k (exactly $143,735) Ghost Hug Games
KANADE $12.99 368 82% 11k $143k (exactly $143,410) Frontwing
Price of Power $19.99 198 76% 5.9k $119k (exactly $118,741) The Pandaman

Estimates: copies = reviews × 30, gross = copies × list price.