Do I ship it?

GamesVisual NovelVisual Novel + Mystery

Specimen · observed

Should I ship a Mystery Visual Novel?

Visual Novel + Mystery

Of 721 developers who shipped a Mystery Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,196 more are announced, ×2.7 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $2.7k, ×5.7 the market's $480 for a 3 / 10 build, and 3 in 10 made under $630; 1 in 20 cleared $330k, ×707 the market median. Revenue is down 10% on the market; 1,196 games are announced against 449 developers who shipped in the last year.

Deciding numbers: median 5.7 times the market baseline, revenue down 10% on the market, 1,196 announced, ×2.7 per developer who shipped in the last year.
Nobody has said they are building this yet.
Visual Novel + Mystery
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 721
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $10k → $6.1k → $9.3k → $4.9k → $4.8k → $2.9k → $2.2k (still earning) → $1.3k (still earning)
The last cohort is still earning.
Outcomes for Visual Novel + Mystery: Plate 1 · outcomes, 2 yr, n = 721
Bottom 30% $628 (exactly $628)
Median $2.7k (exactly $2,726)
Top 25% $22k (exactly $21,557)
Top 5% $336k (exactly $335,731)
Developers, 2 yr 721
Released games 2,209
Announced 1,196
Effort 3 / 10
AI-buildability High
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply 50% more developers than the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Visual Novel
effort 2 / 10 · high · script, choices and static art
Mystery
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Visual Novel; 5 in 10 of the top 25% also carry Adventure, Multiple Endings, Interactive Fiction
Price point
$7.99 typical · top 25% priced $19.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, 2D, Anime
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $7.99.

The top 10 games average 86% positive over 112,915 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $630, median $2.7k, 1 in 4 over $21k, 1 in 20 over $330k.

3 in 10 developers made under $630. 7 in 10 of the 375 games released 1 to 2 years ago have fewer than 100 reviews. 1,196 games are announced against 449 developers who shipped in the last year, ×2.7 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Visual Novel with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds166 devs · median $54k · 146 announced
  2. + City BuilderStrong odds10 devs · median $19k · 8 announced
  3. + MusicStrong odds27 devs · median $18k · 24 announced
  4. + TrainsStrong odds12 devs · median $8.0k · 5 announced
  5. + Souls-likeFair25 devs · median $27k · 17 announced
  6. + MinigamesFair20 devs · median $22k · 19 announced
  7. + RhythmFair38 devs · median $18k · 52 announced
  8. + JRPGFair219 devs · median $13k · 265 announced
  9. + Immersive SimFair399 devs · median $7.8k · 453 announced
  10. + SwordplayFair13 devs · median $5.7k · 10 announced
  11. + GamblingFair16 devs · median $5.7k · 12 announced
  12. + DiplomacyFair16 devs · median $5.4k · 19 announced

All 188 pairs on the Visual Novel page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Persona 4 Golden older $19.99 71,306 97% 2.1M $43M (exactly $42,762,208) ATLUS
Phoenix Wright: Ace Attorney Trilogy older $29.99 35,628 97% 1.1M $32M (exactly $32,054,512) CAPCOM Co., Ltd.
What Remains of Edith Finch older $19.99 47,036 95% 1.4M $28M (exactly $28,207,489) Giant Sparrow
Magical Girl Witch Trials $29.99 29,869 96% 896k $27M (exactly $26,873,139) Acacia, Re,AER
Danganronpa V3: Killing Harmony older $39.99 21,978 82% 659k $26M (exactly $26,367,007) Spike Chunsoft Co., Ltd.
STEINS;GATE older $29.99 25,289 97% 759k $23M (exactly $22,752,513) MAGES. Inc.
Danganronpa: Trigger Happy Havoc older $19.99 36,194 96% 1.1M $22M (exactly $21,705,542) Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games)
Danganronpa 2: Goodbye Despair older $19.99 30,961 95% 929k $19M (exactly $18,567,312) Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games)
The Hungry Lamb: Traveling in the Late Ming Dynasty older $9.99 49,765 94% 1.5M $15M (exactly $14,914,570) 零创游戏(ZerocreationGame)
The Wolf Among Us older $14.99 32,494 97% 975k $15M (exactly $14,612,552) Telltale
Revenge on gold diggers $6.99 46,610 80% 1.4M $9.8M (exactly $9,774,117) 前方工作室
Urban Myth Dissolution Center $17.99 5,930 88% 178k $3.2M (exactly $3,200,421) Hakababunko
The Weeping Swan: Ten Days of the City's Fall $11.99 8,227 58% 247k $3.0M (exactly $2,959,252) 零创游戏(ZerocreationGame)
HENPRI $24.99 3,903 96% 117k $2.9M (exactly $2,926,079) Qruppo
The Incident at Galley House $19.99 4,087 94% 123k $2.5M (exactly $2,450,974) William Rous, Evil Trout Inc.
Threefold Recital $14.99 5,117 98% 154k $2.3M (exactly $2,301,115) Everscape Games
The Mermaid Mask $19.99 2,776 99% 83k $1.7M (exactly $1,664,767) SFB Games
PARANORMASIGHT: The Mermaid's Curse $24.99 2,169 95% 65k $1.6M (exactly $1,626,099) Square Enix
月华辉映之刻 $11.99 4,227 89% 127k $1.5M (exactly $1,520,452) 侠客狗工作室

Estimates: copies = reviews × 30, gross = copies × list price.