Do I ship it?

GamesVisual NovelVisual Novel + Modern

Specimen · observed

Should I ship a Modern-Day Visual Novel?

Visual Novel + Modern

Of 199 developers who shipped a Modern-Day Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 296 more are announced, ×2.5 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $3.5k, ×7.4 the market's $480 for a 4 / 10 build, and 3 in 10 made under $630; 1 in 20 cleared $150k, ×328 the market median. Revenue is up 10% on the market; 296 games are announced against 117 developers who shipped in the last year.

Deciding numbers: median 7.4 times the market baseline, revenue up 10% on the market, 296 announced, ×2.5 per developer who shipped in the last year.
Nobody has said they are building this yet.
Visual Novel + Modern
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 199
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $4.1k → $7.2k → $2.0k → $3.6k → $5.1k → $4.5k → $3.6k (still earning) → $1.0k (still earning)
The last cohort is still earning.
Outcomes for Visual Novel + Modern: Plate 1 · outcomes, 2 yr, n = 199
Bottom 30% $628 (exactly $628)
Median $3.5k (exactly $3,506)
Top 25% $19k (exactly $19,416)
Top 5% $156k (exactly $155,844)
Developers, 2 yr 199
Released games 694
Announced 296
Effort 4 / 10
AI-buildability Medium
Typical price $8.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 25% more developers than the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Visual Novel
effort 2 / 10 · high · script, choices and static art
Modern
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Visual Novel; 5 in 10 of the top 25% also carry Dating Sim, Choices Matter, Adventure
Price point
$8.99 typical · top 25% priced $14.99 or above
Art
4 in 10 of the top 25% ship with Story Rich, 2D, Anime
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $8.99.

The top 10 games average 81% positive over 55,416 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $630, median $3.5k, 1 in 4 over $19k, 1 in 20 over $150k.

3 in 10 developers made under $630. 8 in 10 of the 147 games released 1 to 2 years ago have fewer than 100 reviews. 296 games are announced against 117 developers who shipped in the last year, ×2.5 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Visual Novel with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds166 devs · median $54k · 146 announced
  2. + City BuilderStrong odds10 devs · median $19k · 8 announced
  3. + MusicStrong odds27 devs · median $18k · 24 announced
  4. + TrainsStrong odds12 devs · median $8.0k · 5 announced
  5. + Souls-likeFair25 devs · median $27k · 17 announced
  6. + MinigamesFair20 devs · median $22k · 19 announced
  7. + RhythmFair38 devs · median $18k · 52 announced
  8. + JRPGFair219 devs · median $13k · 265 announced
  9. + Immersive SimFair399 devs · median $7.8k · 453 announced
  10. + SwordplayFair13 devs · median $5.7k · 10 announced
  11. + GamblingFair16 devs · median $5.7k · 12 announced
  12. + DiplomacyFair16 devs · median $5.4k · 19 announced

All 188 pairs on the Visual Novel page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
MELTY BLOOD: TYPE LUMINA older $49.99 9,130 88% 274k $14M (exactly $13,692,261) FRENCH-BREAD, TYPE-MOON, Lasengle Inc.,… (FRENCH-BREAD, TYPE-MOON, Lasengle Inc., TAMSOFT CORPORATION, GameLoop Inc.)
Revenge on gold diggers $6.99 46,610 80% 1.4M $9.8M (exactly $9,774,117) 前方工作室
Acting Lessons older $9.99 5,050 95% 152k $1.5M (exactly $1,513,485) Dr PinkCake
Cardfight!! Vanguard Dear Days 2 $69.99 631 67% 19k $1.3M (exactly $1,324,911) FURYU Corporation, LANCARSE Ltd.
Love and Sex: Second Base older $19.99 1,340 91% 40k $804k (exactly $803,598) Andrealphus Games
MILF's Plaza older $14.99 1,585 73% 48k $713k (exactly $712,774) Texic
Sex, Secrets & Used Tech $16.99 1,291 85% 39k $658k (exactly $658,023) WorkNite Games, 78Games
Tales from Toyotoki: Arrival of the Witch (The witch of the Ihanashi) older $24.98 874 95% 26k $655k (exactly $654,976) Fragaria
极速营救 $9.99 1,860 86% 56k $557k (exactly $557,442) 优映文化, 想象颗粒
月球坠落时 Moon Fall older $14.99 982 87% 29k $442k (exactly $441,605) Xihe Animation, JasminsSummer Project
我打不过漂亮的她们 $10.99 1,111 95% 33k $366k (exactly $366,297) 想象颗粒
Demons' Timeline $10.99 1,046 97% 31k $345k (exactly $344,866) DigitalCats
Blood Money: Lethal Eden $8.99 1,262 91% 38k $340k (exactly $340,361) 碧火互娱
Seedsow Lullaby $20.99 472 97% 14k $297k (exactly $297,218) iMel Inc.
Breaker of fatalism $10.99 613 88% 18k $202k (exactly $202,106) showplay entertainment
Exposed Livestream $9.99 520 81% 16k $156k (exactly $155,844) Kumada Gaon

Estimates: copies = reviews × 30, gross = copies × list price.