Do I ship it?

GamesVisual NovelVisual Novel + Lovecraftian

Specimen · observed

Should I ship a Lovecraftian Visual Novel?

Visual Novel + Lovecraftian

Of 58 developers who shipped a Lovecraftian Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 79 more are announced, ×2.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 4 / 10 build.

The middle developer here made $1.5k, ×3.2 the market's $480 for a 4 / 10 build, and 3 in 10 made under $270; 1 in 20 cleared $260k, ×553 the market median. Revenue is down 80% on the market; 79 games are announced against 30 developers who shipped in the last year.

Deciding numbers: median 3.2 times the market baseline, revenue down 80% on the market, 79 announced, ×2.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Visual Novel + Lovecraftian
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 58
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $6.0k → $36k → $4.9k → $5.8k → $1.6k → $17k → $599 (still earning) → $240 (still earning)
The last cohort is still earning.
Outcomes for Visual Novel + Lovecraftian: Plate 1 · outcomes, 2 yr, n = 58
Bottom 30% $269 (exactly $269)
Median $1.5k (exactly $1,498)
Top 25% $17k (exactly $17,261)
Top 5% $263k (exactly $262,625)
Developers, 2 yr 58
Released games 165
Announced 79
Effort 4 / 10
AI-buildability Medium
Typical price $9.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 80% on the market, supply as many developers as the period before.

Free games: 15%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Visual Novel
effort 2 / 10 · high · script, choices and static art
Lovecraftian
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
4 / 10 · mid 2D, writing-heavy, or simple 3D
Systems
Visual Novel; 5 in 10 of the top 25% also carry Adventure, Choices Matter, Multiple Endings
Price point
$9.99 typical · top 25% priced $14.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, Anime, Atmospheric
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $9.99.

The top 10 games average 87% positive over 4,725 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $270, median $1.5k, 1 in 4 over $17k, 1 in 20 over $260k.

3 in 10 developers made under $270. 8 in 10 of the 35 games released 1 to 2 years ago have fewer than 100 reviews. 79 games are announced against 30 developers who shipped in the last year, ×2.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Visual Novel with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds166 devs · median $54k · 146 announced
  2. + City BuilderStrong odds10 devs · median $19k · 8 announced
  3. + MusicStrong odds27 devs · median $18k · 24 announced
  4. + TrainsStrong odds12 devs · median $8.0k · 5 announced
  5. + Souls-likeFair25 devs · median $27k · 17 announced
  6. + MinigamesFair20 devs · median $22k · 19 announced
  7. + RhythmFair38 devs · median $18k · 52 announced
  8. + JRPGFair219 devs · median $13k · 265 announced
  9. + Immersive SimFair399 devs · median $7.8k · 453 announced
  10. + SwordplayFair13 devs · median $5.7k · 10 announced
  11. + GamblingFair16 devs · median $5.7k · 12 announced
  12. + DiplomacyFair16 devs · median $5.4k · 19 announced

All 188 pairs on the Visual Novel page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Lobotomy Corporation | Monster Management Simulation older $24.99 52,522 94% 1.6M $39M (exactly $39,375,743) ProjectMoon
What Remains of Edith Finch older $19.99 47,036 95% 1.4M $28M (exactly $28,207,489) Giant Sparrow
Scarlet Hollow · EA older $29.99 4,833 97% 145k $4.3M (exactly $4,348,250) Black Tabby Games
Amnesia: A Machine for Pigs older $19.99 7,236 69% 217k $4.3M (exactly $4,339,429) The Chinese Room
The Song of Saya older $14.99 9,382 89% 281k $4.2M (exactly $4,219,085) Nitroplus
Yog-Sothoth’s Yard older $10.99 10,207 93% 306k $3.4M (exactly $3,365,248) Bone Nail
Sucker for Love: First Date older $9.99 2,683 98% 80k $804k (exactly $804,095) Akabaka
Iwaihime older $29.99 864 78% 26k $777k (exactly $777,341) DMM GAMES
The Chrono Jotter older $11.99 1,968 94% 59k $708k (exactly $707,890) Orca Layout
寄居隅怪奇事件簿 Hermitage Strange Case Files older $9.99 1,841 80% 55k $552k (exactly $551,748) Arrowiz
Static Dread: The Lighthouse $10.90 1,394 90% 42k $456k (exactly $455,838) solarsuit.games
Sunken Engine $14.99 814 80% 24k $366k (exactly $366,056) Two Nomads Studio
The Coma 2B: Catacomb $14.99 584 75% 18k $263k (exactly $262,625) Dvora Studio Co., Ltd.
DAEMON MASQUERADE $14.99 514 95% 15k $231k (exactly $231,146) Callum Page
Heart Cage $20.99 363 97% 11k $229k (exactly $228,581) RiceLoveCoffee
The Coma 3: Bloodlines $14.99 353 86% 11k $159k (exactly $158,744) Dvora Studio Co., Ltd.
Find the Demon 恶魔鉴定守则 $7.99 346 89% 10k $83k (exactly $82,936) SHAKINO_UNION
Sucker for Love: Crush Landing $12.99 158 88% 4.7k $62k (exactly $61,573) Akabaka
The Demons Told Me to Make This Game · EA $12.99 100 98% 3.0k $39k (exactly $38,970) Haunted Dude
Cafe DReAMLAND $12.99 99 93% 3.0k $39k (exactly $38,580) めとこ

Estimates: copies = reviews × 30, gross = copies × list price.