Do I ship it?

GamesVisual NovelVisual Novel + Incremental

Specimen · observed

Should I ship an Incremental Visual Novel?

Visual Novel + Incremental

Of 246 developers who shipped an Incremental Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 231 more are announced.

Verdict: fair, for a 2 / 10 build.

The middle developer here made $1.9k, ×16 the market's $120 for a 2 / 10 build, with 3 in 10 under $540. Revenue is up 105% on the market; 231 games are announced against 139 developers who shipped in the last year.

Deciding numbers: median 16.4 times the market baseline, revenue up 105% on the market, 231 announced, ×1.7 per developer who shipped in the last year.
Nobody has said they are building this yet.
Visual Novel + Incremental
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 246
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $5.4k → $6.5k → $1.3k → $2.3k → $1.8k → $2.4k → $1.9k (still earning) → $2.4k (still earning)
The last cohort is still earning.
Outcomes for Visual Novel + Incremental: Plate 1 · outcomes, 2 yr, n = 246
Bottom 30% $538 (exactly $538)
Median $1.9k (exactly $1,946)
Top 25% $11k (exactly $10,782)
Top 5% $149k (exactly $148,574)
Developers, 2 yr 246
Released games 681
Announced 231
Effort 2 / 10
AI-buildability High
Typical price $4.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 105% on the market, supply 20% more developers than the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Visual Novel
effort 2 / 10 · high · script, choices and static art
Incremental
effort 1 / 10 · high · formulas and upgrade tables

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
2 / 10 · static 2D art, simple logic
Systems
Visual Novel, Incremental; 4 in 10 of the top 25% also carry Simulation, Dating Sim, RPG
Price point
$4.99 typical · top 25% priced $14.99 or above
Art
5 in 10 of the top 25% ship with 2D, Anime, Cute
Plate 4 · demand

Why players buy here

The top 25% priced at $14.99 or above; the middle game at $4.99.

The top 10 games average 91% positive over 11,215 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $540, median $1.9k, 1 in 4 over $10k, 1 in 20 over $140k.

3 in 10 developers made under $540. 8 in 10 of the 158 games released 1 to 2 years ago have fewer than 100 reviews. 231 games are announced against 139 developers who shipped in the last year.

Plate 6 · same mechanic, other settings

Adjacent niches

Visual Novel with a different second tag, ranked by verdict then median.

  1. + FMVStrong odds166 devs · median $54k · 146 announced
  2. + City BuilderStrong odds10 devs · median $19k · 8 announced
  3. + MusicStrong odds27 devs · median $18k · 24 announced
  4. + TrainsStrong odds12 devs · median $8.0k · 5 announced
  5. + Souls-likeFair25 devs · median $27k · 17 announced
  6. + MinigamesFair20 devs · median $22k · 19 announced
  7. + RhythmFair38 devs · median $18k · 52 announced
  8. + JRPGFair219 devs · median $13k · 265 announced
  9. + Immersive SimFair399 devs · median $7.8k · 453 announced
  10. + SwordplayFair13 devs · median $5.7k · 10 announced
  11. + GamblingFair16 devs · median $5.7k · 12 announced
  12. + DiplomacyFair16 devs · median $5.4k · 19 announced

All 188 pairs on the Visual Novel page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Summer Clover older $17.99 9,062 97% 272k $4.9M (exactly $4,890,761) Connection
Love Curse: Find Your Soulmate $14.00 3,275 95% 98k $1.4M (exactly $1,375,500) Xso
Chicken Police - Paint it RED! older $19.99 1,624 94% 49k $974k (exactly $973,913) The Wild Gentlemen
Sex, Secrets & Used Tech $16.99 1,291 85% 39k $658k (exactly $658,023) WorkNite Games, 78Games
1 to 1 humanoid edible toys older $7.99 2,420 92% 73k $580k (exactly $580,074) 汉谟拉比炒面, 我的屁是香哒
恋爱吗?我家猫会后空翻 $9.99 1,508 96% 45k $452k (exactly $451,948) 光循花火工作室
Handyman Legend older $6.99 2,066 89% 62k $433k (exactly $433,240) SupaShinKen Studio
Handyman Fantasy $7.99 1,607 95% 48k $385k (exactly $385,198) SupaShinKen Studio
Yogurt! older $4.99 2,542 75% 76k $381k (exactly $380,537) 430Games, __Ja__ga__imo__
Midnight Paradise $17.99 658 88% 20k $355k (exactly $355,123) Lewdlab
Growing Things Up - Season 1 $12.99 707 91% 21k $276k (exactly $275,518) King, BLANQ
Souper Game $14.99 550 78% 17k $247k (exactly $247,335) SinBeans Studio
Female Anchor Next Door $14.99 488 80% 15k $219k (exactly $219,454) 18cmSam, UVKen
Fallen Elf Freya $9.99 683 85% 20k $205k (exactly $204,695) Honey Rider
万词破 - 单词女友 $14.99 448 89% 13k $201k (exactly $201,466) 万词破学游组

Estimates: copies = reviews × 30, gross = copies × list price.