Games › Immersive Sim › Immersive Sim + Thriller
Should I ship a Thriller Immersive Sim?
Immersive Sim + Thriller
Of 197 developers who shipped a Thriller Immersive Sim in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 258 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $2.2k, ×1.5 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $250k, ×169 the market median. Revenue is down 20% on the market; 258 games are announced against 111 developers who shipped in the last year.
| Bottom 30% | $592 (exactly $592) |
|---|---|
| Median | $2.2k (exactly $2,246) |
| Top 25% | $14k (exactly $13,922) |
| Top 5% | $254k (exactly $253,603) |
| Developers, 2 yr | 197 |
| Released games | 380 |
| Announced | 258 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 20% on the market, supply 15% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Immersive Sim
- effort 8 / 10 · low · effort 8 sits in the low band
- Thriller
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Immersive Sim; 4 in 10 of the top 25% also carry Adventure, Simulation, Exploration
- Price point
- $4.99 typical · top 25% priced $12.49 or above
- Art
- 6 in 10 of the top 25% ship with First-Person, Story Rich, Atmospheric
Why players buy here
The top 25% priced at $12.49 or above; the middle game at $4.99.
The top 10 games average 87% positive over 17,884 reviews.
What kills games here
3 in 10 developers made under $600. 7 in 10 of the 117 games released 1 to 2 years ago have fewer than 100 reviews. 258 games are announced against 111 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
Immersive Sim with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Trading Card GameStrong odds
- + MinigamesStrong odds
- + WesternStrong odds
- + BoxingStrong odds
- + Job SimulatorFair
- + Asynchronous MultiplayerFair
- + Dating SimFair
- + RomanceFair
- + LGBTQ+Fair
- + Visual NovelFair
- + Split ScreenFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Operator | older | $13.99 | 8,515 91% | 255k | $3.6M (exactly $3,573,746) | Bureau 81 |
| | Five Hearts Under One Roof season2 | $22.99 | 2,149 96% | 64k | $1.5M (exactly $1,482,165) | Storytaco | |
| | The Complex: Expedition | $14.99 | 2,620 89% | 79k | $1.2M (exactly $1,178,214) | pgWave | |
| | Subliminal | $9.99 | 3,535 74% | 106k | $1.1M (exactly $1,059,440) | Accidental Studios | |
| | THE 4 SINS | older | $9.99 | 3,377 23% | 101k | $1.0M (exactly $1,012,087) | 奇门互娱 |
| | SubZero | $9.99 | 2,719 92% | 82k | $815k (exactly $814,884) | Joy Media Limited | |
| | Scene Investigators | older | $24.99 | 961 74% | 29k | $720k (exactly $720,462) | EQ Studios |
| | Evil Nun: The Broken Mask | older | $19.99 | 1,084 95% | 33k | $650k (exactly $650,075) | Keplerians, Carlos Coronado |
| | Millennium Dream | $7.99 | 2,598 92% | 78k | $623k (exactly $622,741) | LucidDreamLab | |
| | SIMULACRA | older | $4.99 | 3,454 92% | 104k | $517k (exactly $517,064) | Kaigan Games OÜ |
| | WILL: Follow The Light | $24.99 | 527 73% | 16k | $395k (exactly $395,092) | TomorrowHead Studio | |
| | Sunken Engine | $14.99 | 814 80% | 24k | $366k (exactly $366,056) | Two Nomads Studio | |
| | 消失的航班,还有她她她!Lost in the secret! | $19.99 | 602 89% | 18k | $361k (exactly $361,019) | Humongous Pictures | |
| | Blood Money: Lethal Eden | $8.99 | 1,262 91% | 38k | $340k (exactly $340,361) | 碧火互娱 | |
| | Evil School | $7.99 | 1,058 92% | 32k | $254k (exactly $253,603) | CineGame Interactive |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.