Games › Visual Novel › Visual Novel + Horror
Should I ship a Horror Visual Novel?
Visual Novel + Horror
Of 479 developers who shipped a Horror Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 626 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 4 / 10 build.
The middle developer here made $2.7k, ×5.7 the market's $480 for a 4 / 10 build, and 3 in 10 made under $630; 1 in 20 cleared $320k, ×677 the market median. Revenue is flat on the market; 626 games are announced against 276 developers who shipped in the last year.
| Bottom 30% | $628 (exactly $628) |
|---|---|
| Median | $2.7k (exactly $2,695) |
| Top 25% | $17k (exactly $17,083) |
| Top 5% | $322k (exactly $321,536) |
| Developers, 2 yr | 479 |
| Released games | 1,618 |
| Announced | 626 |
| Effort | 4 / 10 |
| AI-buildability | Medium |
| Typical price | $5.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 20% more developers than the period before.
Free games: 18%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Visual Novel
- effort 2 / 10 · high · script, choices and static art
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 4 / 10 · mid 2D, writing-heavy, or simple 3D
- Systems
- Visual Novel; 5 in 10 of the top 25% also carry Adventure, Choices Matter, Multiple Endings
- Price point
- $5.99 typical · top 25% priced $14.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, 2D, Anime
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $5.99.
The top 10 games average 88% positive over 56,301 reviews.
What kills games here
3 in 10 developers made under $630. 7 in 10 of the 300 games released 1 to 2 years ago have fewer than 100 reviews. 626 games are announced against 276 developers who shipped in the last year, ×2.3 per shipper.
Adjacent niches
Visual Novel with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + City BuilderStrong odds
- + MusicStrong odds
- + TrainsStrong odds
- + Souls-likeFair
- + MinigamesFair
- + RhythmFair
- + JRPGFair
- + Immersive SimFair
- + SwordplayFair
- + GamblingFair
- + DiplomacyFair
Comparable games
The Walking Dead: The Telltale Definitive Series 2020 · $55M 
Lobotomy Corporation | Monster Management Simulation 2018 · $39M 
Library Of Ruina 2021 · $37M 
Senren＊Banka 2020 · $35M 
What Remains of Edith Finch 2017 · $28M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Walking Dead: The Telltale Definitive Series | older | $49.99 | 36,594 96% | 1.1M | $55M (exactly $54,880,022) | Skybound Games |
| | Lobotomy Corporation | Monster Management Simulation | older | $24.99 | 52,522 94% | 1.6M | $39M (exactly $39,375,743) | ProjectMoon |
| | Library Of Ruina | older | $29.99 | 40,605 94% | 1.2M | $37M (exactly $36,532,318) | ProjectMoon |
| | Senren＊Banka | older | $34.99 | 33,721 98% | 1.0M | $35M (exactly $35,396,934) | YUZUSOFT |
| | What Remains of Edith Finch | older | $19.99 | 47,036 95% | 1.4M | $28M (exactly $28,207,489) | Giant Sparrow |
 | Danganronpa V3: Killing Harmony | older | $39.99 | 21,978 82% | 659k | $26M (exactly $26,367,007) | Spike Chunsoft Co., Ltd. |
 | The Walking Dead | older | $14.99 | 53,650 97% | 1.6M | $24M (exactly $24,126,405) | Telltale Games |
 | STEINS;GATE | older | $29.99 | 25,289 97% | 759k | $23M (exactly $22,752,513) | MAGES. Inc. |
 | Danganronpa: Trigger Happy Havoc | older | $19.99 | 36,194 96% | 1.1M | $22M (exactly $21,705,542) | Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games) |
 | Danganronpa 2: Goodbye Despair | older | $19.99 | 30,961 95% | 929k | $19M (exactly $18,567,312) | Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games) |
 | Tiny Bunny | $10.99 | 27,200 83% | 816k | $9.0M (exactly $8,967,840) | Saikono, Sokar | |
 | Homicipher | $13.99 | 7,821 96% | 235k | $3.3M (exactly $3,282,474) | 八名木Games | |
 | Urban Myth Dissolution Center | $17.99 | 5,930 88% | 178k | $3.2M (exactly $3,200,421) | Hakababunko | |
 | The Incident at Galley House | $19.99 | 4,087 94% | 123k | $2.5M (exactly $2,450,974) | William Rous, Evil Trout Inc. | |
 | PARANORMASIGHT: The Mermaid's Curse | $24.99 | 2,169 95% | 65k | $1.6M (exactly $1,626,099) | Square Enix | |
 | Five Hearts Under One Roof season2 | $22.99 | 2,149 96% | 64k | $1.5M (exactly $1,482,165) | Storytaco | |
 | Quickie: A Love Hotel Story | $19.99 | 2,081 95% | 62k | $1.2M (exactly $1,247,976) | Oppai Games | |
 | Cabernet | $19.99 | 2,025 94% | 61k | $1.2M (exactly $1,214,392) | Party for Introverts | |
 | Forbidden Solitaire | $15.99 | 2,245 96% | 67k | $1.1M (exactly $1,076,926) | Grey Alien Games, Night Signal Entertai… (Grey Alien Games, Night Signal Entertainment) | |
 | STEINS;GATE RE:BOOT | $59.99 | 594 88% | 18k | $1.1M (exactly $1,069,022) | MAGES. Inc. |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.