Games › Immersive Sim › Immersive Sim + Horror
Should I ship a Horror Immersive Sim?
Immersive Sim + Horror
Of 545 developers who shipped a Horror Immersive Sim in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 772 more are announced, ×2.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 8 / 10 build.
The middle developer here made $1.9k, ×1.3 the market's $1.5k for a 8 / 10 build, and 3 in 10 made under $540; 1 in 20 cleared $300k, ×204 the market median. Revenue is flat on the market; 772 games are announced against 308 developers who shipped in the last year.
| Bottom 30% | $539 (exactly $539) |
|---|---|
| Median | $1.9k (exactly $1,946) |
| Top 25% | $12k (exactly $11,691) |
| Top 5% | $305k (exactly $304,876) |
| Developers, 2 yr | 545 |
| Released games | 1,124 |
| Announced | 772 |
| Effort | 8 / 10 |
| AI-buildability | Low |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 15% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- Immersive Sim
- effort 8 / 10 · low · effort 8 sits in the low band
- Horror
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 8 / 10 · online systems, open world
- Systems
- Immersive Sim; 5 in 10 of the top 25% also carry Adventure, Simulation, Exploration
- Price point
- $4.99 typical · top 25% priced $14.99 or above
- Art
- 6 in 10 of the top 25% ship with First-Person, Atmospheric, 3D
Why players buy here
The top 25% priced at $14.99 or above; the middle game at $4.99.
The top 10 games average 83% positive over 56,986 reviews.
What kills games here
3 in 10 developers made under $540. 8 in 10 of the 308 games released 1 to 2 years ago have fewer than 100 reviews. 772 games are announced against 308 developers who shipped in the last year, ×2.5 per shipper.
Adjacent niches
Immersive Sim with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + Trading Card GameStrong odds
- + MinigamesStrong odds
- + WesternStrong odds
- + BoxingStrong odds
- + Job SimulatorFair
- + Asynchronous MultiplayerFair
- + Dating SimFair
- + RomanceFair
- + LGBTQ+Fair
- + Visual NovelFair
- + Split ScreenFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Sons Of The Forest | older | $29.99 | 284,572 88% | 8.5M | $256M (exactly $256,029,428) | Endnight Games Ltd |
| | Bodycam | · EA older | $33.32 | 60,179 80% | 1.8M | $60M (exactly $60,154,928) | Reissad Studio |
| | Prey | older | $29.99 | 37,759 90% | 1.1M | $34M (exactly $33,971,772) | Arkane Studios |
| | Rising Storm 2: Vietnam | older | $24.99 | 42,381 87% | 1.3M | $32M (exactly $31,773,036) | Antimatter Games, Tripwire Interactive |
| | BioShock™ Remastered | older | $19.99 | 52,500 83% | 1.6M | $31M (exactly $31,484,250) | 2K Boston, 2K Australia, Blind Squirrel… (2K Boston, 2K Australia, Blind Squirrel, Feral Interactive (Mac)) |
| | Le Mans Ultimate | $39.99 | 15,068 79% | 452k | $18M (exactly $18,077,080) | Studio 397 | |
| | BioShock™ | older | $19.99 | 25,188 93% | 756k | $15M (exactly $15,105,244) | 2K Boston, 2K Australia |
| | BioShock™ 2 Remastered | older | $19.99 | 24,316 72% | 729k | $15M (exactly $14,582,305) | 2K Marin, 2K China, Digital Extremes, 2… (2K Marin, 2K China, Digital Extremes, 2K Australia, Blind Squirrel, Feral Interactive (Mac)) |
| | System Shock | older | $39.99 | 9,786 90% | 294k | $12M (exactly $11,740,264) | Nightdive Studios |
| | Vampire: The Masquerade - Bloodlines | older | $19.99 | 13,889 94% | 417k | $8.3M (exactly $8,329,233) | Troika Games |
| | MISERY | $12.99 | 20,015 85% | 600k | $7.8M (exactly $7,799,846) | Platypus Entertainment | |
| | Project Silverfish | · EA | $29.99 | 3,138 93% | 94k | $2.8M (exactly $2,823,259) | Siris Pendrake |
| | Pathologic 3 | $34.99 | 2,528 80% | 76k | $2.7M (exactly $2,653,642) | Ice-Pick Lodge | |
| | Peripeteia | · EA | $24.99 | 3,120 86% | 94k | $2.3M (exactly $2,339,064) | Ninth Exodus |
| | System Shock 2: 25th Anniversary Remaster | $29.99 | 1,803 87% | 54k | $1.6M (exactly $1,622,159) | Nightdive Studios, Looking Glass Studio… (Nightdive Studios, Looking Glass Studios, Irrational Games) | |
| | Five Hearts Under One Roof season2 | $22.99 | 2,149 96% | 64k | $1.5M (exactly $1,482,165) | Storytaco | |
| | The Break-In | $19.99 | 2,040 87% | 61k | $1.2M (exactly $1,223,388) | jorgen games Ltd, Oliver Josh | |
| | The Complex: Expedition | $14.99 | 2,620 89% | 79k | $1.2M (exactly $1,178,214) | pgWave | |
| | DON'T SCREAM | $7.99 | 4,505 65% | 135k | $1.1M (exactly $1,079,848) | Digital Cybercherries |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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