Do I ship it?

GamesCharacter CustomizationCharacter Customization + Turn-Based Tactics

Specimen · observed

Should I ship a Character Customization Turn-Based Tactics?

Character Customization + Turn-Based Tactics

Of 166 developers who shipped a Character Customization Turn-Based Tactics in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 330 more are announced, ×3.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $5.0k, ×8.0 the market's $630 for a 6 / 10 build, and 3 in 10 made under $900; 1 in 20 cleared $2.6M, ×4192 the market median. Revenue is up 110% on the market; 330 games are announced against 86 developers who shipped in the last year.

Deciding numbers: median 8.0 times the market baseline, revenue up 110% on the market, 330 announced, ×3.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Turn-Based Tactics
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 166
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $41k → $9.0k → $6.5k → $6.7k → $6.0k → $7.0k → $40k (still earning) → $3.0k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Turn-Based Tactics: Plate 1 · outcomes, 2 yr, n = 166
Bottom 30% $899 (exactly $899)
Median $5.0k (exactly $5,034)
Top 25% $58k (exactly $58,455)
Top 5% $2.6M (exactly $2,632,522)
Developers, 2 yr 166
Released games 520
Announced 330
Effort 6 / 10
AI-buildability Medium
Typical price $11.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 110% on the market, supply as many developers as the period before.

Free games: 15%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Turn-Based Tactics
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Turn-Based Tactics; 6 in 10 of the top 25% also carry RPG, Strategy, Turn-Based Strategy
Price point
$11.99 typical · top 25% priced $34.99 or above
Art
3 in 10 of the top 25% ship with 2D, Isometric
Plate 4 · demand

Why players buy here

The top 25% priced at $34.99 or above; the middle game at $11.99.

The top 10 games average 75% positive over 101,658 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $900, median $5.0k, 1 in 4 over $58k, 1 in 20 over $2.6M.

3 in 10 developers made under $900. 8 in 10 of the 92 games released 1 to 2 years ago have fewer than 100 reviews. 330 games are announced against 86 developers who shipped in the last year, ×3.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Dragon Age™: The Veilguard $59.99 41,393 67% 1.2M $74M (exactly $74,494,982) BioWare
XCOM® 2 older $19.99 79,998 84% 2.4M $48M (exactly $47,974,801) Firaxis Games, Feral Interactive (Mac),… (Firaxis Games, Feral Interactive (Mac), Feral Interactive (Linux))
Temtem older $44.99 31,263 82% 938k $42M (exactly $42,195,671) Crema
Marvel's Midnight Suns older $59.99 17,060 82% 512k $31M (exactly $30,702,882) Firaxis Games
STAR WARS Zero Company™ $49.99 19,521 82% 586k $29M (exactly $29,275,644) Bit Reactor
BATTLETECH older $39.99 23,024 84% 691k $28M (exactly $27,621,893) Harebrained Schemes
ROMANCE OF THE THREE KINGDOMS XIV older $59.99 13,086 62% 393k $24M (exactly $23,550,874) KOEI TECMO GAMES CO., LTD.
Battle Brothers older $29.99 26,118 87% 784k $23M (exactly $23,498,365) Overhype Studios
Wasteland 3 older $39.99 17,263 84% 518k $21M (exactly $20,710,421) inXile Entertainment
XCOM: Enemy Unknown older $14.99 40,345 93% 1.2M $18M (exactly $18,143,146) Firaxis Games, Feral Interactive (Linux)
MENACE · EA $39.99 12,281 90% 368k $15M (exactly $14,733,516) Overhype Studios
Xenonauts 2 $39.99 4,853 81% 146k $5.8M (exactly $5,822,144) Goldhawk Interactive
ROMANCE OF THE THREE KINGDOMS 8 REMAKE $59.99 3,118 49% 94k $5.6M (exactly $5,611,465) KOEI TECMO GAMES CO., LTD.
The Matchless Kungfu $19.99 6,755 79% 203k $4.1M (exactly $4,050,973) HuanMos Game
Keep Driving $17.99 6,188 93% 186k $3.3M (exactly $3,339,664) YCJY Games
NORSE: Oath of Blood $34.99 2,535 56% 76k $2.7M (exactly $2,660,990) Arctic Hazard
Cyber Knights: Flashpoint $29.99 2,926 93% 88k $2.6M (exactly $2,632,522) Trese Brothers
Warhammer 40,000: Mechanicus II $39.99 2,088 53% 63k $2.5M (exactly $2,504,974) Bulwark Studios

Estimates: copies = reviews × 30, gross = copies × list price.