Games › Character Customization › Character Customization + Turn-Based Strategy
Should I ship a Character Customization Turn-Based Strategy?
Character Customization + Turn-Based Strategy
Of 160 developers who shipped a Character Customization Turn-Based Strategy in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 311 more are announced, ×3.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $4.3k, ×6.9 the market's $630 for a 6 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $2.6M, ×4237 the market median. Revenue is up 35% on the market; 311 games are announced against 88 developers who shipped in the last year.
| Bottom 30% | $600 (exactly $600) |
|---|---|
| Median | $4.3k (exactly $4,316) |
| Top 25% | $55k (exactly $55,172) |
| Top 5% | $2.7M (exactly $2,660,990) |
| Developers, 2 yr | 160 |
| Released games | 510 |
| Announced | 311 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $10.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 35% on the market, supply 20% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Turn-Based Strategy
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Turn-Based Strategy; 8 in 10 of the top 25% also carry Strategy, RPG, Turn-Based Combat
- Price point
- $10.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $10.99.
The top 10 games average 80% positive over 63,660 reviews.
What kills games here
3 in 10 developers made under $600. 7 in 10 of the 83 games released 1 to 2 years ago have fewer than 100 reviews. 311 games are announced against 88 developers who shipped in the last year, ×3.5 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
Divinity: Original Sin 2 - Definitive Edition 2017 · $244M 
South Park™: The Stick of Truth™ 2014 · $55M 
Warhammer 40,000: Rogue Trader 2023 · $51M 
XCOM® 2 2016 · $48M 
HUMANKIND™ 2021 · $33M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Divinity: Original Sin 2 - Definitive Edition | older | $44.99 | 180,782 95% | 5.4M | $244M (exactly $244,001,465) | Larian Studios |
| | South Park™: The Stick of Truth™ | older | $29.99 | 60,770 97% | 1.8M | $55M (exactly $54,674,769) | Obsidian Entertainment |
| | Warhammer 40,000: Rogue Trader | older | $49.99 | 33,701 87% | 1.0M | $51M (exactly $50,541,390) | Owlcat Games |
| | XCOM® 2 | older | $19.99 | 79,998 84% | 2.4M | $48M (exactly $47,974,801) | Firaxis Games, Feral Interactive (Mac),… (Firaxis Games, Feral Interactive (Mac), Feral Interactive (Linux)) |
| | HUMANKIND™ | older | $49.99 | 22,165 68% | 665k | $33M (exactly $33,240,850) | AMPLITUDE Studios |
 | Divinity: Original Sin - Enhanced Edition | older | $39.99 | 27,485 88% | 825k | $33M (exactly $32,973,754) | Larian Studios |
 | Marvel's Midnight Suns | older | $59.99 | 17,060 82% | 512k | $31M (exactly $30,702,882) | Firaxis Games |
 | STAR WARS Zero Company™ | $49.99 | 19,521 82% | 586k | $29M (exactly $29,275,644) | Bit Reactor | |
 | BATTLETECH | older | $39.99 | 23,024 84% | 691k | $28M (exactly $27,621,893) | Harebrained Schemes |
 | Age of Wonders 4 | older | $49.99 | 16,899 82% | 507k | $25M (exactly $25,343,430) | Triumph Studios |
 | MENACE | · EA | $39.99 | 12,281 90% | 368k | $15M (exactly $14,733,516) | Overhype Studios |
 | Xenonauts 2 | $39.99 | 4,853 81% | 146k | $5.8M (exactly $5,822,144) | Goldhawk Interactive | |
 | ROMANCE OF THE THREE KINGDOMS 8 REMAKE | $59.99 | 3,118 49% | 94k | $5.6M (exactly $5,611,465) | KOEI TECMO GAMES CO., LTD. | |
 | The Matchless Kungfu | $19.99 | 6,755 79% | 203k | $4.1M (exactly $4,050,973) | HuanMos Game | |
 | Heroes' Vow: Three Kingdoms | · EA | $19.99 | 6,652 88% | 200k | $4.0M (exactly $3,989,204) | Free Wing |
 | Solasta II | · EA | $39.99 | 2,931 75% | 88k | $3.5M (exactly $3,516,321) | Tactical Adventures |
 | NORSE: Oath of Blood | $34.99 | 2,535 56% | 76k | $2.7M (exactly $2,660,990) | Arctic Hazard | |
 | Cyber Knights: Flashpoint | $29.99 | 2,926 93% | 88k | $2.6M (exactly $2,632,522) | Trese Brothers | |
 | Warhammer 40,000: Mechanicus II | $39.99 | 2,088 53% | 63k | $2.5M (exactly $2,504,974) | Bulwark Studios |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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