Do I ship it?

GamesCharacter CustomizationCharacter Customization + Turn-Based

Specimen · observed

Should I ship a Character Customization Turn-Based game?

Character Customization + Turn-Based

Of 41 developers who shipped a Character Customization Turn-Based game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 53 more are announced, ×2.0 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $55k, ×88 the market's $630 for a 6 / 10 build, and 3 in 10 made under $8.7k; 1 in 20 cleared $11M, ×18740 the market median. Revenue is up 1730% on the market; 53 games are announced against 26 developers who shipped in the last year.

Deciding numbers: median 87.9 times the market baseline, revenue up 1730% on the market, 53 announced, ×2.0 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Turn-Based
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 41
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $345k → $42k → $109k → $8.7k → $101k → $216k (still earning) → $561k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Turn-Based: Plate 1 · outcomes, 2 yr, n = 41
Bottom 30% $8.7k (exactly $8,683)
Median $55k (exactly $55,172)
Top 25% $772k (exactly $771,530)
Top 5% $12M (exactly $11,768,818)
Developers, 2 yr 41
Released games 218
Announced 53
Effort 6 / 10
AI-buildability Medium
Typical price $15.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 1730% on the market, supply 75% more developers than the period before.

Free games: 6%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Turn-Based
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Turn-Based; 6 in 10 of the top 25% also carry RPG, Turn-Based Combat, Strategy
Price point
$15.99 typical · top 25% priced $49.99 or above
Art
5 in 10 of the top 25% ship with Story Rich, Isometric
Plate 4 · demand

Why players buy here

The top 25% priced at $49.99 or above; the middle game at $15.99.

The top 10 games average 86% positive over 71,561 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $8.7k, median $55k, 1 in 4 over $770k, 1 in 20 over $11M.

3 in 10 developers made under $8.7k. 6 in 10 of the 17 games released 1 to 2 years ago have fewer than 100 reviews. 53 games are announced against 26 developers who shipped in the last year, ×2.0 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
South Park™: The Stick of Truth™ older $29.99 60,770 97% 1.8M $55M (exactly $54,674,769) Obsidian Entertainment
XCOM® 2 older $19.99 79,998 84% 2.4M $48M (exactly $47,974,801) Firaxis Games, Feral Interactive (Mac),… (Firaxis Games, Feral Interactive (Mac), Feral Interactive (Linux))
HUMANKIND™ older $49.99 22,165 68% 665k $33M (exactly $33,240,850) AMPLITUDE Studios
Divinity: Original Sin - Enhanced Edition older $39.99 27,485 88% 825k $33M (exactly $32,973,754) Larian Studios
Path Of Wuxia older $34.99 28,286 78% 849k $30M (exactly $29,691,814) 香港商河洛互動娛樂股份有限公司
STAR WARS Zero Company™ $49.99 19,521 82% 586k $29M (exactly $29,275,644) Bit Reactor
South Park™: The Fractured But Whole™ older $29.99 31,985 85% 960k $29M (exactly $28,776,904) Ubisoft San Francisco
BATTLETECH older $39.99 23,024 84% 691k $28M (exactly $27,621,893) Harebrained Schemes
ROMANCE OF THE THREE KINGDOMS XIV older $59.99 13,086 62% 393k $24M (exactly $23,550,874) KOEI TECMO GAMES CO., LTD.
Battle Brothers older $29.99 26,118 87% 784k $23M (exactly $23,498,365) Overhype Studios
MENACE · EA $39.99 12,281 90% 368k $15M (exactly $14,733,516) Overhype Studios
Monster Hunter Stories 3: Twisted Reflection $69.99 5,605 77% 168k $12M (exactly $11,768,818) CAPCOM Co., Ltd.
Caves of Qud $29.99 11,892 94% 357k $11M (exactly $10,699,232) Freehold Games
Esoteric Ebb $24.99 8,719 95% 262k $6.5M (exactly $6,536,634) Christoffer Bodegård
Xenonauts 2 $39.99 4,853 81% 146k $5.8M (exactly $5,822,144) Goldhawk Interactive
OCTOPATH TRAVELER 0 $49.99 2,873 78% 86k $4.3M (exactly $4,308,638) Square Enix, DOKIDOKI GROOVE WORKS
Cyber Knights: Flashpoint $29.99 2,926 93% 88k $2.6M (exactly $2,632,522) Trese Brothers
Warhammer 40,000: Mechanicus II $39.99 2,088 53% 63k $2.5M (exactly $2,504,974) Bulwark Studios
BRAVELY DEFAULT FLYING FAIRY HD Remaster $39.99 803 91% 24k $963k (exactly $963,359) Square Enix, Cattle Call Inc.

Estimates: copies = reviews × 30, gross = copies × list price.