Games › Character Customization › Character Customization + Thriller
Should I ship a Thriller Character Customization game?
Character Customization + Thriller
Of 24 developers who shipped a Thriller Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 56 more are announced, ×4.0 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $6.6k, ×10 the market's $630 for a 6 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $400k, ×642 the market median. Revenue is down 80% on the market; 56 games are announced against 14 developers who shipped in the last year.
| Bottom 30% | $449 (exactly $449) |
|---|---|
| Median | $6.6k (exactly $6,593) |
| Top 25% | $139k (exactly $139,204) |
| Top 5% | $403k (exactly $403,471) |
| Developers, 2 yr | 24 |
| Released games | 59 |
| Announced | 56 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 80% on the market, supply 40% more developers than the period before.
Free games: 12%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Thriller
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 4 in 10 of the top 25% also carry Action, Choices Matter, Open World
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with 2D, 3D, Dark Comedy
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 83% positive over 9,709 reviews.
What kills games here
3 in 10 developers made under $450. 7 in 10 of the 10 games released 1 to 2 years ago have fewer than 100 reviews. 56 games are announced against 14 developers who shipped in the last year, ×4.0 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
ZERO PARADES: For Dead Spies 2026 · $3.5M 
That's not my Neighbor 2025 · $403k 
Lakeview Valley 2019 · $319k 
Haydee 3 2025 · $289k 
KILLER INN 2026 · EA · $201k | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | ZERO PARADES: For Dead Spies | $39.99 | 2,911 83% | 87k | $3.5M (exactly $3,492,327) | ZA/UM | |
| | That's not my Neighbor | $2.99 | 4,498 88% | 135k | $403k (exactly $403,471) | Nachosama Games | |
| | Lakeview Valley | older | $14.99 | 710 82% | 21k | $319k (exactly $319,287) | Roope Tamminen |
| | Haydee 3 | $29.99 | 321 84% | 9.6k | $289k (exactly $288,804) | Haydee Interactive | |
| | KILLER INN | · EA | $9.99 | 670 44% | 20k | $201k (exactly $200,799) | Square Enix, Tactic Studios |
 | Spectral Scream | older | $9.99 | 654 78% | 20k | $196k (exactly $196,004) | STOIC Ent. |
 | Kingdom of Night | $19.99 | 326 86% | 9.8k | $196k (exactly $195,502) | Friends of Safety | |
 | Haunting Havens | $11.99 | 387 71% | 12k | $139k (exactly $139,204) | Ayup Games | |
 | the cabin game | · EA | $11.99 | 362 86% | 11k | $130k (exactly $130,211) | Twisted Corridor👻 |
 | Drops of Death | $11.99 | 100 92% | 3.0k | $36k (exactly $35,970) | Snowhaven Studios, Crystal Game Works | |
 | Kill The Clock | · EA | $14.99 | 45 88% | 1.4k | $20k (exactly $20,236) | Happy Slugs |
 | Containment Corp, Inc. | · EA | $6.99 | 89 89% | 2.7k | $19k (exactly $18,663) | Lich & Lily |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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