Do I ship it?

Games › Character Customization › Character Customization + Tanks

Specimen · observed

Should I ship a Character Customization Tank game?

Character Customization + Tanks

Only 12 developers shipped a Character Customization Tank game in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, TurretGirls, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 26 more are announced, ×4.3 for every developer who shipped in the last year.

Verdict: dead, for a 6 / 10 build.

The middle developer here made $420 in the last 2 years and $360 over 4, against a market of $630 for a 6 / 10 build. 6 developers shipped in the last year and 26 games are announced.

Deciding numbers: median 0.7 times the market baseline, revenue down 10% on the market, 26 announced, ×4.3 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Tanks
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 12
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $449 → $479 → $0 → $419 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Tanks: Plate 1 · outcomes, 2 yr, n = 12
Bottom 30% $0 (exactly $0)
Median $419 (exactly $419)
Top 25% $599 (exactly $599)
Top 5% $564k (exactly $564,035)
Developers, 2 yr 12
Released games 41
Announced 26
Effort 6 / 10
AI-buildability Medium
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 10% on the market, supply as many developers as the period before.

Free games: 20%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Tanks
effort 5 / 10 · medium · effort 5 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Tanks
Price point
$6.99 typical
Plate 4 · demand

Why players buy here

The top 8 games average 85% positive over 1,899 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $50, median $420, 1 in 4 over $590, 1 in 20 over $560k.

3 in 10 developers made under $50. 9 in 10 of the 8 games released 1 to 2 years ago have fewer than 100 reviews. 26 games are announced against 6 developers who shipped in the last year, ×4.3 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Sprocket 2021 · EA · $7.4M CUSTOM MECH WARS 2023 · $844k TurretGirls 2025 · $564k METAL MAX Xeno Reborn 2022 · $533k Rocket Bot Royale 2022 · $22k
Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Sprocket · EA older $19.99 12,336 92% 370k $7.4M (exactly $7,397,899) Hamish Dunn
CUSTOM MECH WARS older $49.99 563 41% 17k $844k (exactly $844,331) D3PUBLISHER
TurretGirls $9.99 1,882 85% 56k $564k (exactly $564,035) NANAIRO ENTERPRISE
METAL MAX Xeno Reborn older $39.99 444 65% 13k $533k (exactly $532,667) 24Frame,inc.
Rocket Bot Royale older $2.99 243 88% 7.3k $22k (exactly $21,797) Winterpixel Games
Oh No! Bugs! older $1.99 95 80% 2.9k $5.7k (exactly $5,672) Doomster Entertainment
NoAmmo older $3.99 18 88% 540 $2.2k (exactly $2,155) ·
MECHA AND TANK FIGHTING older $2.99 13 92% 390 $1.2k (exactly $1,166) 呜噜噜
The Ape Tales: An Epic Adventure Game $5.99 4 100% 120 $719 (exactly $719) Roker Games Studio
Dunderheads · EA older $5.99 4 100% 120 $719 (exactly $719) Lachlan Woods
BattleTanks - Animal Wars $4.99 4 100% 120 $599 (exactly $599) Kasur Games
Tank Fight $7.99 2 100% 60 $479 (exactly $479) Pixel_Gamer, TNT_MAN1111
Project Dejavu $6.99 2 100% 60 $419 (exactly $419) Noise Pattern
Tank Rogue $6.99 2 100% 60 $419 (exactly $419) JellyFish
Soul Machine $4.99 2 0% 60 $299 (exactly $299) Zanarka Studio
Code Ragnarok $0.99 1 100% 30 $30 (exactly $30) 吴健002
Silly Tanks $4.99 0 0% 0 $0 (exactly $0) shebagar
Pixel Tank Wars $3.99 0 0% 0 $0 (exactly $0) GGOLDBIG

Estimates: copies = reviews × 30, gross = copies × list price.