Do I ship it?

GamesCharacter CustomizationCharacter Customization + Supernatural

Specimen · observed

Should I ship a Supernatural Character Customization game?

Character Customization + Supernatural

Of 50 developers who shipped a Supernatural Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 98 more are announced, ×3.2 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $1.7k, ×2.7 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $1.8M, ×2997 the market median. Revenue is up 620% on the market; 98 games are announced against 31 developers who shipped in the last year.

Deciding numbers: median 2.7 times the market baseline, revenue up 620% on the market, 98 announced, ×3.2 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Supernatural
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 50
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $206k → $2.1k → $54k → $898 → $5.7k → $28k → $478 (still earning) → $2.7k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Supernatural: Plate 1 · outcomes, 2 yr, n = 50
Bottom 30% $299 (exactly $299)
Median $1.7k (exactly $1,678)
Top 25% $25k (exactly $25,179)
Top 5% $1.9M (exactly $1,882,112)
Developers, 2 yr 50
Released games 137
Announced 98
Effort 6 / 10
AI-buildability Medium
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 620% on the market, supply 55% more developers than the period before.

Free games: 14%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Supernatural
effort 4 / 10 · medium · effort 4 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization; 5 in 10 of the top 25% also carry Adventure, Action, RPG
Price point
$7.99 typical · top 25% priced $29.99 or above
Art
3 in 10 of the top 25% ship with 3D, Colorful
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $7.99.

The top 10 games average 77% positive over 13,172 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $300, median $1.7k, 1 in 4 over $25k, 1 in 20 over $1.8M.

3 in 10 developers made under $300. 8 in 10 of the 27 games released 1 to 2 years ago have fewer than 100 reviews. 98 games are announced against 31 developers who shipped in the last year, ×3.2 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different setting or mood, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Marvel's Midnight Suns older $59.99 17,060 82% 512k $31M (exactly $30,702,882) Firaxis Games
John Carpenter's Toxic Commando $39.99 6,274 72% 188k $7.5M (exactly $7,526,918) Saber Interactive
Demon Slayer -Kimetsu no Yaiba- The Hinokami Chronicles 2 $59.99 2,879 83% 86k $5.2M (exactly $5,181,336) CyberConnect2
Labyrinthine older $9.99 13,779 84% 413k $4.1M (exactly $4,129,566) Valko Game Studios
Redfall older $39.99 2,460 40% 74k $3.0M (exactly $2,951,262) Arkane Austin
Harry Potter: Quidditch Champions older $29.99 2,790 73% 84k $2.5M (exactly $2,510,163) Unbroken Studios
Moonlight Peaks $34.99 1,793 88% 54k $1.9M (exactly $1,882,112) Little Chicken
Unavowed older $14.99 2,309 95% 69k $1.0M (exactly $1,038,357) Wadjet Eye Games
Project Werewulf $29.99 778 83% 23k $700k (exactly $699,967) FTRGameStudio
Ghostbusters: Spirits Unleashed Ecto Edition older $19.99 1,141 89% 34k $684k (exactly $684,258) IllFonic
Wizdom Academy · EA $21.99 235 62% 7.1k $155k (exactly $155,030) Kipwak Studio, Lake On Fire
SEVERANCE · EA $9.99 459 70% 14k $138k (exactly $137,562) Sykes Games
the cabin game · EA $11.99 362 86% 11k $130k (exactly $130,211) Twisted Corridor👻
Erannorth Renaissance $19.99 186 81% 5.6k $112k (exactly $111,544) Spyridon Thalassinos
Ship of Heroes $29.99 91 27% 2.7k $82k (exactly $81,873) Heroic Games Corporation
Second Sun $19.99 115 69% 3.5k $69k (exactly $68,966) Grey Wolf Entertainment

Estimates: copies = reviews × 30, gross = copies × list price.