Games › Character Customization › Character Customization + Strategy RPG
Should I ship a Character Customization Strategy RPG?
Character Customization + Strategy RPG
Of 162 developers who shipped a Character Customization Strategy RPG in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 317 more are announced, ×3.4 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $5.4k, ×8.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $2.0M, ×3282 the market median. Revenue is up 20% on the market; 317 games are announced against 93 developers who shipped in the last year.
| Bottom 30% | $748 (exactly $748) |
|---|---|
| Median | $5.4k (exactly $5,397) |
| Top 25% | $87k (exactly $86,965) |
| Top 5% | $2.1M (exactly $2,061,213) |
| Developers, 2 yr | 162 |
| Released games | 421 |
| Announced | 317 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 20% on the market, supply 35% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Strategy RPG
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Strategy RPG; 6 in 10 of the top 25% also carry RPG, Strategy, Turn-Based Strategy
- Price point
- $9.99 typical · top 25% priced $29.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D, Isometric
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $9.99.
The top 10 games average 83% positive over 62,451 reviews.
What kills games here
3 in 10 developers made under $750. 7 in 10 of the 84 games released 1 to 2 years ago have fewer than 100 reviews. 317 games are announced against 93 developers who shipped in the last year, ×3.4 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Divinity: Original Sin 2 - Definitive Edition | older | $44.99 | 180,782 95% | 5.4M | $244M (exactly $244,001,465) | Larian Studios |
| | Kenshi | older | $29.99 | 98,451 95% | 3.0M | $89M (exactly $88,576,365) | Lo-Fi Games |
| | Marvel's Midnight Suns | older | $59.99 | 17,060 82% | 512k | $31M (exactly $30,702,882) | Firaxis Games |
| | STAR WARS Zero Company™ | $49.99 | 19,521 82% | 586k | $29M (exactly $29,275,644) | Bit Reactor | |
| | Age of Wonders 4 | older | $49.99 | 16,899 82% | 507k | $25M (exactly $25,343,430) | Triumph Studios |
| | SCARLET NEXUS | older | $59.99 | 13,749 81% | 412k | $25M (exactly $24,744,075) | BANDAI NAMCO Studios Inc. |
| | Battle Brothers | older | $29.99 | 26,118 87% | 784k | $23M (exactly $23,498,365) | Overhype Studios |
| | Solasta: Crown of the Magister | older | $29.99 | 19,680 87% | 590k | $18M (exactly $17,706,096) | Tactical Adventures |
| | Pathfinder: Kingmaker — Enhanced Plus Edition | older | $19.99 | 28,146 77% | 844k | $17M (exactly $16,879,156) | Owlcat Games |
| | Warhammer 40,000: Chaos Gate - Daemonhunters | older | $44.99 | 11,426 76% | 343k | $15M (exactly $15,421,672) | Complex Games |
| | MENACE | · EA | $39.99 | 12,281 90% | 368k | $15M (exactly $14,733,516) | Overhype Studios |
| | Xenonauts 2 | $39.99 | 4,853 81% | 146k | $5.8M (exactly $5,822,144) | Goldhawk Interactive | |
| | The Matchless Kungfu | $19.99 | 6,755 79% | 203k | $4.1M (exactly $4,050,973) | HuanMos Game | |
| | Heroes' Vow: Three Kingdoms | · EA | $19.99 | 6,652 88% | 200k | $4.0M (exactly $3,989,204) | Free Wing |
| | Solasta II | · EA | $39.99 | 2,931 75% | 88k | $3.5M (exactly $3,516,321) | Tactical Adventures |
| | Cyber Knights: Flashpoint | $29.99 | 2,926 93% | 88k | $2.6M (exactly $2,632,522) | Trese Brothers | |
| | Warhammer 40,000: Mechanicus II | $39.99 | 2,088 53% | 63k | $2.5M (exactly $2,504,974) | Bulwark Studios | |
| | Age of Reforging: The Freelands | $29.99 | 2,291 71% | 69k | $2.1M (exactly $2,061,213) | PersonaeGame Studio | |
| | Erenshor | · EA | $19.99 | 2,153 94% | 65k | $1.3M (exactly $1,291,154) | Burgee Media |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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