Games › Character Customization › Character Customization + Strategy
Should I ship a Character Customization Strategy game?
Character Customization + Strategy
Of 495 developers who shipped a Character Customization Strategy game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,086 more are announced, ×3.8 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.2k, ×3.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $300; 1 in 20 cleared $820k, ×1311 the market median. Revenue is up 40% on the market; 1,086 games are announced against 289 developers who shipped in the last year.
| Bottom 30% | $299 (exactly $299) |
|---|---|
| Median | $2.2k (exactly $2,246) |
| Top 25% | $27k (exactly $26,846) |
| Top 5% | $824k (exactly $823,576) |
| Developers, 2 yr | 495 |
| Released games | 1,514 |
| Announced | 1,086 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 40% on the market, supply 35% more developers than the period before.
Free games: 17%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Strategy
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Strategy; 4 in 10 of the top 25% also carry RPG, Strategy RPG, Simulation
- Price point
- $7.99 typical · top 25% priced $19.99 or above
- Art
- 3 in 10 of the top 25% ship with 2D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $7.99.
The top 10 games average 91% positive over 388,920 reviews.
What kills games here
3 in 10 developers made under $300. 7 in 10 of the 256 games released 1 to 2 years ago have fewer than 100 reviews. 1,086 games are announced against 289 developers who shipped in the last year, ×3.8 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
Baldur's Gate 3 2023 · $1.4B 
7 Days to Die 2024 · $369M 
Mount & Blade II: Bannerlord 2022 · $346M 
Divinity: Original Sin 2 - Definitive Edition 2017 · $244M 
Schedule I 2025 · EA · $173M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | Divinity: Original Sin 2 - Definitive Edition | older | $44.99 | 180,782 95% | 5.4M | $244M (exactly $244,001,465) | Larian Studios |
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
 | Crusader Kings III | older | $49.99 | 94,615 90% | 2.8M | $142M (exactly $141,894,116) | Paradox Development Studio |
 | Geometry Dash | older | $4.99 | 595,606 93% | 18M | $89M (exactly $89,162,218) | RobTop Games |
 | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
 | Pathfinder: Wrath of the Righteous - Enhanced Edition | older | $49.99 | 34,157 83% | 1.0M | $51M (exactly $51,225,253) | Owlcat Games |
 | Warhammer 40,000: Rogue Trader | older | $49.99 | 33,701 87% | 1.0M | $51M (exactly $50,541,390) | Owlcat Games |
 | STAR WARS Zero Company™ | $49.99 | 19,521 82% | 586k | $29M (exactly $29,275,644) | Bit Reactor | |
 | MENACE | · EA | $39.99 | 12,281 90% | 368k | $15M (exactly $14,733,516) | Overhype Studios |
 | Xenonauts 2 | $39.99 | 4,853 81% | 146k | $5.8M (exactly $5,822,144) | Goldhawk Interactive | |
 | ROMANCE OF THE THREE KINGDOMS 8 REMAKE | $59.99 | 3,118 49% | 94k | $5.6M (exactly $5,611,465) | KOEI TECMO GAMES CO., LTD. | |
 | OCTOPATH TRAVELER 0 | $49.99 | 2,873 78% | 86k | $4.3M (exactly $4,308,638) | Square Enix, DOKIDOKI GROOVE WORKS | |
 | The Matchless Kungfu | $19.99 | 6,755 79% | 203k | $4.1M (exactly $4,050,973) | HuanMos Game | |
 | Heroes' Vow: Three Kingdoms | · EA | $19.99 | 6,652 88% | 200k | $4.0M (exactly $3,989,204) | Free Wing |
 | NORSE: Oath of Blood | $34.99 | 2,535 56% | 76k | $2.7M (exactly $2,660,990) | Arctic Hazard |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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