Games › Character Customization › Character Customization + Simulation
Should I ship a Character Customization Simulation game?
Character Customization + Simulation
Of 741 developers who shipped a Character Customization Simulation game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,410 more are announced, ×3.2 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $4.0k, ×6.4 the market's $630 for a 6 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $1.7M, ×2858 the market median. Revenue is flat on the market; 1,410 games are announced against 442 developers who shipped in the last year.
| Bottom 30% | $748 (exactly $748) |
|---|---|
| Median | $4.0k (exactly $4,046) |
| Top 25% | $58k (exactly $58,233) |
| Top 5% | $1.8M (exactly $1,794,753) |
| Developers, 2 yr | 741 |
| Released games | 1,985 |
| Announced | 1,410 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $8.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 40% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Simulation
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Simulation; 4 in 10 of the top 25% also carry Management, Immersive Sim, Sandbox
- Price point
- $8.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Cute, Relaxing
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $8.99.
The top 10 games average 81% positive over 565,579 reviews.
What kills games here
3 in 10 developers made under $750. 6 in 10 of the 381 games released 1 to 2 years ago have fewer than 100 reviews. 1,410 games are announced against 442 developers who shipped in the last year, ×3.2 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
7 Days to Die 2024 · $369M 
Mount & Blade II: Bannerlord 2022 · $346M 
EA SPORTS FC™ 26 2025 · $209M 
Schedule I 2025 · EA · $173M 
Crusader Kings III 2020 · $142M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | Mount & Blade II: Bannerlord | older | $49.99 | 230,490 87% | 6.9M | $346M (exactly $345,665,853) | TaleWorlds Entertainment |
| | EA SPORTS FC™ 26 | $69.99 | 99,773 50% | 3.0M | $209M (exactly $209,493,368) | EA Canada, EA Romania | |
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
| | Crusader Kings III | older | $49.99 | 94,615 90% | 2.8M | $142M (exactly $141,894,116) | Paradox Development Studio |
 | Need for Speed™ Unbound | older | $69.99 | 49,862 61% | 1.5M | $105M (exactly $104,695,241) | Criterion Games |
 | Kenshi | older | $29.99 | 98,451 95% | 3.0M | $89M (exactly $88,576,365) | Lo-Fi Games |
 | NBA 2K25 | older | $69.99 | 30,969 60% | 929k | $65M (exactly $65,025,609) | Visual Concepts |
 | NBA 2K26 | $69.99 | 25,651 66% | 770k | $54M (exactly $53,859,405) | Visual Concepts | |
 | Microsoft Flight Simulator 2024 | $69.99 | 21,633 59% | 649k | $45M (exactly $45,422,810) | Asobo Studio | |
 | inZOI | · EA | $39.99 | 30,020 77% | 901k | $36M (exactly $36,014,994) | inZOI Studio |
 | REMATCH | $29.99 | 39,905 70% | 1.2M | $36M (exactly $35,902,528) | Sloclap | |
 | Undisputed | $49.99 | 19,190 60% | 576k | $29M (exactly $28,779,243) | Steel City Interactive | |
 | Paralives | · EA | $39.99 | 20,123 89% | 604k | $24M (exactly $24,141,563) | Alex Massé and team |
 | Tower Unite | $19.99 | 16,237 89% | 487k | $9.7M (exactly $9,737,329) | PixelTail Games | |
 | WWE 2K25 | $59.99 | 4,108 73% | 123k | $7.4M (exactly $7,393,168) | Visual Concepts |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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