Do I ship it?

GamesCharacter CustomizationCharacter Customization + Sandbox

Specimen · observed

Should I ship a Character Customization Sandbox?

Character Customization + Sandbox

Of 336 developers who shipped a Character Customization Sandbox in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 799 more are announced, ×4.1 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $9.0k, ×14 the market's $630 for a 6 / 10 build, and 3 in 10 made under $1.2k; 1 in 20 cleared $3.7M, ×6032 the market median. Revenue is down 55% on the market; 799 games are announced against 195 developers who shipped in the last year.

Deciding numbers: median 14.3 times the market baseline, revenue down 55% on the market, 799 announced, ×4.1 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Sandbox
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 336
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $12k → $11k → $41k → $16k → $60k → $15k → $9.4k (still earning) → $1.8k (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Sandbox: Plate 1 · outcomes, 2 yr, n = 336
Bottom 30% $1.2k (exactly $1,197)
Median $9.0k (exactly $8,963)
Top 25% $166k (exactly $165,688)
Top 5% $3.8M (exactly $3,788,154)
Developers, 2 yr 336
Released games 840
Announced 799
Effort 6 / 10
AI-buildability Medium
Typical price $11.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 55% on the market, supply 35% more developers than the period before.

Free games: 15%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Sandbox
effort 6 / 10 · medium · effort 6 sits in the medium band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Sandbox; 5 in 10 of the top 25% also carry Open World, Simulation, Exploration
Price point
$11.99 typical · top 25% priced $29.99 or above
Art
4 in 10 of the top 25% ship with 3D
Plate 4 · demand

Why players buy here

The top 25% priced at $29.99 or above; the middle game at $11.99.

The top 10 games average 78% positive over 333,574 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $1.2k, median $9.0k, 1 in 4 over $160k, 1 in 20 over $3.7M.

3 in 10 developers made under $1.2k. 5 in 10 of the 167 games released 1 to 2 years ago have fewer than 100 reviews. 799 games are announced against 195 developers who shipped in the last year, ×4.1 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
7 Days to Die older $44.99 273,589 87% 8.2M $369M (exactly $369,263,073) The Fun Pimps
Mount & Blade II: Bannerlord older $49.99 230,490 87% 6.9M $346M (exactly $345,665,853) TaleWorlds Entertainment
Fallout 4 older $19.99 290,555 81% 8.7M $174M (exactly $174,245,834) Bethesda Game Studios
ARK: Survival Ascended · EA older $44.99 106,761 60% 3.2M $144M (exactly $144,095,322) Studio Wildcard, Grove Street Games, In… (Studio Wildcard, Grove Street Games, Instinct Games)
Crusader Kings III older $49.99 94,615 90% 2.8M $142M (exactly $141,894,116) Paradox Development Studio
SCUM $44.99 98,554 74% 3.0M $133M (exactly $133,018,334) Gamepires
V Rising older $34.99 110,505 89% 3.3M $116M (exactly $115,997,098) Stunlock Studios
Enshrouded · EA older $39.99 93,426 85% 2.8M $112M (exactly $112,083,172) Keen Games GmbH
Dune: Awakening $49.99 66,844 71% 2.0M $100M (exactly $100,245,947) Funcom
Kenshi older $29.99 98,451 95% 3.0M $89M (exactly $88,576,365) Lo-Fi Games
Microsoft Flight Simulator 2024 $69.99 21,633 59% 649k $45M (exactly $45,422,810) Asobo Studio
inZOI · EA $39.99 30,020 77% 901k $36M (exactly $36,014,994) inZOI Studio
Paralives · EA $39.99 20,123 89% 604k $24M (exactly $24,141,563) Alex Massé and team
Tower Unite $19.99 16,237 89% 487k $9.7M (exactly $9,737,329) PixelTail Games
WEBFISHING $4.99 57,353 97% 1.7M $8.6M (exactly $8,585,744) lamedeveloper
WWE 2K25 $59.99 4,108 73% 123k $7.4M (exactly $7,393,168) Visual Concepts
VEIN · EA $19.99 11,539 87% 346k $6.9M (exactly $6,919,938) Ramjet Studios
Pax Dei $29.99 7,163 56% 215k $6.4M (exactly $6,444,551) Mainframe Industries

Estimates: copies = reviews × 30, gross = copies × list price.