Games › Character Customization › Character Customization + Psychological Horror
Should I ship a Psychological-Horror Character Customization game?
Character Customization + Psychological Horror
Of 87 developers who shipped a Psychological-Horror Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 145 more are announced, ×3.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $5.0k, ×8.0 the market's $630 for a 6 / 10 build, and 3 in 10 made under $750; 1 in 20 cleared $10M, ×17363 the market median. Revenue is down 50% on the market; 145 games are announced against 39 developers who shipped in the last year.
| Bottom 30% | $750 (exactly $750) |
|---|---|
| Median | $5.0k (exactly $5,027) |
| Top 25% | $136k (exactly $135,764) |
| Top 5% | $11M (exactly $10,903,742) |
| Developers, 2 yr | 87 |
| Released games | 236 |
| Announced | 145 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 50% on the market, supply 20% fewer developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Psychological Horror
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 5 in 10 of the top 25% also carry Action, Online Co-Op, Adventure
- Price point
- $6.99 typical · top 25% priced $15.00 or above
- Art
- 4 in 10 of the top 25% ship with First-Person, Atmospheric, Funny
Why players buy here
The top 25% priced at $15.00 or above; the middle game at $6.99.
The top 10 games average 79% positive over 207,859 reviews.
What kills games here
3 in 10 developers made under $750. 6 in 10 of the 52 games released 1 to 2 years ago have fewer than 100 reviews. 145 games are announced against 39 developers who shipped in the last year, ×3.7 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
The Outlast Trials 2024 · $109M 
Geometry Dash 2014 · $89M 
Dragon Age™: The Veilguard 2024 · $74M 
Marathon 2026 · $54M 
Microsoft Flight Simulator 2024 2024 · $45M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | The Outlast Trials | older | $39.99 | 90,997 92% | 2.7M | $109M (exactly $109,169,101) | Red Barrels |
| | Geometry Dash | older | $4.99 | 595,606 93% | 18M | $89M (exactly $89,162,218) | RobTop Games |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | Marathon | $39.99 | 44,919 81% | 1.3M | $54M (exactly $53,889,324) | Bungie | |
| | Microsoft Flight Simulator 2024 | $69.99 | 21,633 59% | 649k | $45M (exactly $45,422,810) | Asobo Studio | |
 | RV There Yet? | $7.99 | 72,732 90% | 2.2M | $17M (exactly $17,433,860) | Nuggets Entertainment | |
 | CODE VEIN II | $69.99 | 5,193 66% | 156k | $11M (exactly $10,903,742) | Bandai Namco Studios Inc. | |
 | コイカツ！ / Koikatsu Party | older | $59.99 | 5,298 91% | 159k | $9.5M (exactly $9,534,811) | ILLUSION |
 | Sonic Forces | older | $39.99 | 6,742 61% | 202k | $8.1M (exactly $8,088,377) | Sonic Team, Hardlight |
 | Labyrinthine | older | $9.99 | 13,779 84% | 413k | $4.1M (exactly $4,129,566) | Valko Game Studios |
 | Fast Food Simulator | · EA | $14.99 | 8,653 86% | 260k | $3.9M (exactly $3,891,254) | No Ceiling Games |
 | Copycat | $14.99 | 4,611 89% | 138k | $2.1M (exactly $2,073,567) | Spoonful Of Wonder | |
 | Murky Divers | $8.99 | 3,981 87% | 119k | $1.1M (exactly $1,073,676) | Embers | |
 | Papa's Pizzeria Deluxe | $5.99 | 3,450 98% | 104k | $620k (exactly $619,965) | Flipline Studios | |
 | Equinox: Homecoming | $14.99 | 1,294 80% | 39k | $582k (exactly $581,912) | Blue Scarab Entertainment |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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