Games › Character Customization › Character Customization + Post-apocalyptic
Should I ship a Post-apocalyptic Character Customization game?
Character Customization + Post-apocalyptic
Of 117 developers who shipped a Post-apocalyptic Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 333 more are announced, ×5.6 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.7k, ×4.3 the market's $630 for a 6 / 10 build, and 3 in 10 made under $630; 1 in 20 cleared $3.0M, ×4905 the market median. Revenue is down 25% on the market; 333 games are announced against 60 developers who shipped in the last year.
| Bottom 30% | $629 (exactly $629) |
|---|---|
| Median | $2.7k (exactly $2,698) |
| Top 25% | $65k (exactly $64,832) |
| Top 5% | $3.1M (exactly $3,080,573) |
| Developers, 2 yr | 117 |
| Released games | 342 |
| Announced | 333 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $11.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 25% on the market, supply as many developers as the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Post-apocalyptic
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 5 in 10 of the top 25% also carry Action, Exploration, RPG
- Price point
- $11.99 typical · top 25% priced $29.99 or above
- Art
- 4 in 10 of the top 25% ship with Third Person, 3D
Why players buy here
The top 25% priced at $29.99 or above; the middle game at $11.99.
The top 10 games average 86% positive over 536,747 reviews.
What kills games here
3 in 10 developers made under $630. 6 in 10 of the 63 games released 1 to 2 years ago have fewer than 100 reviews. 333 games are announced against 60 developers who shipped in the last year, ×5.6 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | 7 Days to Die | older | $44.99 | 273,589 87% | 8.2M | $369M (exactly $369,263,073) | The Fun Pimps |
| | ARC Raiders | $39.99 | 299,346 82% | 9.0M | $359M (exactly $359,125,396) | Embark Studios | |
| | Clair Obscur: Expedition 33 | $49.99 | 181,667 95% | 5.5M | $272M (exactly $272,446,000) | Sandfall Interactive | |
| | Fallout 4 | older | $19.99 | 290,555 81% | 8.7M | $174M (exactly $174,245,834) | Bethesda Game Studios |
| | ARMORED CORE™ VI FIRES OF RUBICON™ | older | $59.99 | 66,987 91% | 2.0M | $121M (exactly $120,556,504) | FromSoftware, Inc. |
| | Fallout 76 | older | $39.99 | 78,346 74% | 2.4M | $94M (exactly $93,991,696) | Bethesda Game Studios |
| | Kenshi | older | $29.99 | 98,451 95% | 3.0M | $89M (exactly $88,576,365) | Lo-Fi Games |
| | CODE VEIN | older | $59.99 | 46,315 83% | 1.4M | $83M (exactly $83,353,106) | Bandai Namco Studios |
| | Killing Floor 2 | older | $29.99 | 87,158 88% | 2.6M | $78M (exactly $78,416,053) | Tripwire Interactive |
| | Grim Dawn | older | $24.99 | 92,979 93% | 2.8M | $70M (exactly $69,706,356) | Crate Entertainment |
| | The Forever Winter | · EA | $29.99 | 21,376 68% | 641k | $19M (exactly $19,231,987) | Fun Dog Studios |
| | VEIN | · EA | $19.99 | 11,539 87% | 346k | $6.9M (exactly $6,919,938) | Ramjet Studios |
| | Road to Vostok | · EA | $19.99 | 8,646 84% | 259k | $5.2M (exactly $5,185,006) | Road to Vostok Ltd. |
| | Hyper Light Breaker | · EA | $29.99 | 3,424 52% | 103k | $3.1M (exactly $3,080,573) | Heart Machine |
| | M.A.S.S. Builder | $24.99 | 3,729 85% | 112k | $2.8M (exactly $2,795,631) | Vermillion Digital | |
| | Cyber Knights: Flashpoint | $29.99 | 2,926 93% | 88k | $2.6M (exactly $2,632,522) | Trese Brothers | |
| | Age of Water | $29.99 | 2,883 72% | 86k | $2.6M (exactly $2,593,835) | Three Whales Studio | |
| | FREEDOM WARS Remastered | $39.99 | 1,211 69% | 36k | $1.5M (exactly $1,452,837) | Dimps Corporation |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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