Do I ship it?

GamesCharacter CustomizationCharacter Customization + Perma Death

Specimen · observed

Should I ship a Character Customization Perma Death game?

Character Customization + Perma Death

Of 81 developers who shipped a Character Customization Perma Death game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 193 more are announced, ×3.6 for every developer who shipped in the last year.

Verdict: poor odds, for a 6 / 10 build.

The middle developer here made $1.9k, ×3.1 the market's $630 for a 6 / 10 build, and 3 in 10 made under $450; 1 in 20 cleared $1.2M, ×1978 the market median. Revenue is down 45% on the market; 193 games are announced against 53 developers who shipped in the last year.

Deciding numbers: median 3.1 times the market baseline, revenue down 45% on the market, 193 announced, ×3.6 per developer who shipped in the last year.
Nobody has said they are building this yet.
Character Customization + Perma Death
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 81
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $5.1k → $2.0k → $4.5k → $3.4k → $4.7k → $3.0k → $1.9k (still earning) → $537 (still earning)
The last cohort is still earning.
Outcomes for Character Customization + Perma Death: Plate 1 · outcomes, 2 yr, n = 81
Bottom 30% $450 (exactly $450)
Median $1.9k (exactly $1,948)
Top 25% $21k (exactly $20,771)
Top 5% $1.2M (exactly $1,242,256)
Developers, 2 yr 81
Released games 231
Announced 193
Effort 6 / 10
AI-buildability Medium
Typical price $8.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 45% on the market, supply 90% more developers than the period before.

Free games: 10%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is medium: the lowest rating among its tags.

Character Customization
effort 6 / 10 · medium · effort 6 sits in the medium band
Perma Death
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
6 / 10 · full 3D single-player, physics sims, content-heavy RPG
Systems
Character Customization, Perma Death; 4 in 10 of the top 25% also carry RPG, Action, Strategy
Price point
$8.99 typical · top 25% priced $19.99 or above
Art
3 in 10 of the top 25% ship with 2D, Pixel Graphics
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $8.99.

The top 10 games average 86% positive over 37,414 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $450, median $1.9k, 1 in 4 over $20k, 1 in 20 over $1.2M.

3 in 10 developers made under $450. 7 in 10 of the 29 games released 1 to 2 years ago have fewer than 100 reviews. 193 games are announced against 53 developers who shipped in the last year, ×3.6 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Character Customization with a different second tag, ranked by verdict then median.

  1. + Football (American)Strong odds14 devs · median $3.6k · 12 announced
  2. + Real-TimeStrong odds7 devs · median $2.0k · 6 announced
  3. + Music-Based Procedural GenerationFair10 devs · median $18k · 8 announced
  4. + TransportationFair19 devs · median $7.2k · 24 announced
  5. + MinigamesFair27 devs · median $5.7k · 34 announced
  6. + DwarvesFair7 devs · median $3.2k · 13 announced
  7. + BikesFair11 devs · median $1.5k · 10 announced
  8. + IdlerFair210 devs · median $1.2k · 286 announced
  9. + IncrementalFair146 devs · median $1.2k · 190 announced
  10. + GamblingFair30 devs · median $836 · 32 announced
  11. + Precision PlatformerFair103 devs · median $748 · 116 announced
  12. + TypingFair27 devs · median $539 · 38 announced

All 250 pairs on the Character Customization page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
XCOM® 2 older $19.99 79,998 84% 2.4M $48M (exactly $47,974,801) Firaxis Games, Feral Interactive (Mac),… (Firaxis Games, Feral Interactive (Mac), Feral Interactive (Linux))
XCOM: Enemy Unknown older $14.99 40,345 93% 1.2M $18M (exactly $18,143,146) Firaxis Games, Feral Interactive (Linux)
Road to Vostok · EA $19.99 8,646 84% 259k $5.2M (exactly $5,185,006) Road to Vostok Ltd.
Elin · EA $19.99 8,406 93% 252k $5.0M (exactly $5,041,078) Lafrontier
Age of Wonders: Planetfall older $29.99 4,758 80% 143k $4.3M (exactly $4,280,773) Triumph Studios
Phoenix Point older $24.99 5,375 73% 161k $4.0M (exactly $4,029,637) Snapshot Games Inc.
Cyber Knights: Flashpoint $29.99 2,926 93% 88k $2.6M (exactly $2,632,522) Trese Brothers
Everything is Crab: The Animal Evolution Roguelite $9.99 6,876 76% 206k $2.1M (exactly $2,060,737) Odd Dreams Digital
Dark Deity older $24.99 2,652 72% 80k $2.0M (exactly $1,988,204) Sword & Axe LLC
SYNTHETIK 2 · EA older $19.99 3,202 81% 96k $1.9M (exactly $1,920,239) Flow Fire Games
Pathogenic $9.99 4,145 92% 124k $1.2M (exactly $1,242,256) Aberrant Labs
Dwarves: Glory, Death and Loot $14.99 2,588 82% 78k $1.2M (exactly $1,163,824) Hamma Studios
Dungeon Settlers · EA $24.99 1,117 79% 34k $837k (exactly $837,415) CanOpener
Dice Gambit $24.99 1,080 87% 32k $810k (exactly $809,676) Chromatic Ink
Those Who Rule $17.99 1,116 89% 33k $602k (exactly $602,305) Eldin Turulja
9th Dawn Remake $15.99 514 86% 15k $247k (exactly $246,566) Valorware

Estimates: copies = reviews × 30, gross = copies × list price.