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Should I ship a Character Customization MOBA?
MOBA + Character Customization
Only 10 developers shipped a paid Character Customization MOBA in the last 2 years, too few for firm odds: the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.; the top game by est. revenue, STARVAULT VR, made about est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 6 in 10 of the games here are free to play and sit outside these figures. 40 more are announced, ×5.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 9 / 10 build.
The middle developer here made $1.8k, ×1.3 the market's $1.3k for a 9 / 10 build, and 3 in 10 made under $150; 1 in 20 cleared $49k, ×37 the market median. Revenue is up 1335% on the market; 40 games are announced against 7 developers who shipped in the last year.
| Bottom 30% | $150 (exactly $150) |
|---|---|
| Median | $1.8k (exactly $1,797) |
| Top 25% | $2.7k (exactly $2,697) |
| Top 5% | $49k (exactly $49,480) |
| Developers, 2 yr | 10 |
| Released games | 66 |
| Announced | 40 |
| Effort | 9 / 10 |
| AI-buildability | Low |
| Typical price | $6.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 1335% on the market, supply 135% more developers than the period before.
Free games: 56%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is low: the lowest rating among its tags.
- MOBA
- effort 9 / 10 · low · competitive netcode plus a balanced hero roster
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
What it takes
- Effort
- 9 / 10 · studio only
- Systems
- MOBA, Character Customization
- Price point
- $6.99 typical
Why players buy here
The top 8 games average 84% positive over 122 reviews.
What kills games here
3 in 10 developers made under $150. 8 in 10 of the 9 games released 1 to 2 years ago have fewer than 100 reviews. 40 games are announced against 7 developers who shipped in the last year, ×5.7 per shipper.
Adjacent niches
MOBA with a different second tag, ranked by verdict then median.
- + RoguelitePoor odds
- + AdventurePoor odds
- + Tower DefensePoor odds
- + FantasyPoor odds
- + Online Co-OpPoor odds
- + Co-opPoor odds
- + ActionPoor odds
- + SimulationPoor odds
- + RPGPoor odds
- + Hero ShooterDead
- + SurvivalDead
- + Battle RoyaleDead
Comparable games
NARUTO TO BORUTO: SHINOBI STRIKER 2023 · $26M 
Gigantic: Rampage Edition 2024 · $2.3M 
Esports Life Tycoon 2020 · $363k 
Demigod 2011 · $303k 
Goonya Monster 2022 · $111k | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | NARUTO TO BORUTO: SHINOBI STRIKER | older | $19.99 | 42,572 84% | 1.3M | $26M (exactly $25,530,428) | Soleil Ltd. |
| | Gigantic: Rampage Edition | older | $19.99 | 3,795 65% | 114k | $2.3M (exactly $2,275,862) | Abstraction Games |
| | Esports Life Tycoon | older | $19.99 | 605 61% | 18k | $363k (exactly $362,818) | UPLAY Online |
| | Demigod | older | $9.99 | 1,011 75% | 30k | $303k (exactly $302,997) | Gas Powered Games |
| | Goonya Monster | older | $19.99 | 185 76% | 5.6k | $111k (exactly $110,944) | MUTAN |
 | The Chronicles of Dragon Wing - Reborn | older | $19.99 | 158 77% | 4.7k | $95k (exactly $94,753) | Dragon Wing Studio |
 | STARVAULT VR | $24.99 | 66 89% | 2.0k | $49k (exactly $49,480) | Theia Games | |
 | Glassbreakers: Champions of Moss | $19.99 | 22 63% | 660 | $13k (exactly $13,193) | Polyarc | |
 | Mecha Party | older | $17.99 | 6 83% | 180 | $3.2k (exactly $3,238) | Shanghai Chenni Network Technology Co.,… (Shanghai Chenni Network Technology Co., Ltd.) |
 | PizzaPanic | $8.99 | 10 80% | 300 | $2.7k (exactly $2,697) | Catnip Lab | |
 | Adversator | $8.99 | 9 88% | 270 | $2.4k (exactly $2,427) | Paradoks | |
 | Harpoon Arena | $5.99 | 10 90% | 300 | $1.8k (exactly $1,797) | FairGoose | |
 | FastMoBa | $2.50 | 3 100% | 90 | $225 (exactly $225) | Nguyen Thanh Chinh | |
 | Bepe War | $5.00 | 1 100% | 30 | $150 (exactly $150) | BepeDev | |
 | Droned | $1.99 | 1 100% | 30 | $60 (exactly $60) | Stonegauge Studios | |
 | Steal It | $5.99 | 0 0% | 0 | $0 (exactly $0) | LuQ Studios | |
 | Masters of Magic | · EA | $6.99 | 0 0% | 0 | $0 (exactly $0) | YC Studio |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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