Games › Character Customization › Character Customization + Management
Should I ship a Character Customization Management game?
Character Customization + Management
Of 293 developers who shipped a Character Customization Management game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 552 more are announced, ×2.9 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $7.5k, ×12 the market's $630 for a 6 / 10 build, and 3 in 10 made under $1.2k; 1 in 20 cleared $1.3M, ×2217 the market median. Revenue is down 50% on the market; 552 games are announced against 190 developers who shipped in the last year.
| Bottom 30% | $1.2k (exactly $1,198) |
|---|---|
| Median | $7.5k (exactly $7,492) |
| Top 25% | $69k (exactly $68,966) |
| Top 5% | $1.4M (exactly $1,392,503) |
| Developers, 2 yr | 293 |
| Released games | 662 |
| Announced | 552 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 50% on the market, supply 75% more developers than the period before.
Free games: 11%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Management
- effort 5 / 10 · medium · effort 5 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization, Management; 4 in 10 of the top 25% also carry Simulation, Life Sim, Sandbox
- Price point
- $9.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with 3D, Cute
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $9.99.
The top 10 games average 93% positive over 351,571 reviews.
What kills games here
3 in 10 developers made under $1.2k. 6 in 10 of the 119 games released 1 to 2 years ago have fewer than 100 reviews. 552 games are announced against 190 developers who shipped in the last year, ×2.9 per shipper.
Adjacent niches
Character Customization with a different second tag, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
Schedule I 2025 · EA · $173M 
Crusader Kings III 2020 · $142M 
Kenshi 2018 · $89M 
NBA 2K25 2024 · $65M 
NBA 2K26 2025 · $54M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Schedule I | · EA | $19.99 | 288,939 97% | 8.7M | $173M (exactly $173,276,718) | TVGS |
| | Crusader Kings III | older | $49.99 | 94,615 90% | 2.8M | $142M (exactly $141,894,116) | Paradox Development Studio |
| | Kenshi | older | $29.99 | 98,451 95% | 3.0M | $89M (exactly $88,576,365) | Lo-Fi Games |
| | NBA 2K25 | older | $69.99 | 30,969 60% | 929k | $65M (exactly $65,025,609) | Visual Concepts |
| | NBA 2K26 | $69.99 | 25,651 66% | 770k | $54M (exactly $53,859,405) | Visual Concepts | |
 | Farming Simulator 22 | older | $19.99 | 69,477 93% | 2.1M | $42M (exactly $41,665,357) | GIANTS Software |
 | HUMANKIND™ | older | $49.99 | 22,165 68% | 665k | $33M (exactly $33,240,850) | AMPLITUDE Studios |
 | BATTLETECH | older | $39.99 | 23,024 84% | 691k | $28M (exactly $27,621,893) | Harebrained Schemes |
 | Forza Motorsport | older | $69.99 | 12,148 51% | 364k | $26M (exactly $25,507,156) | Turn 10 |
 | Captain Tsubasa: Rise of New Champions | older | $59.99 | 5,072 73% | 152k | $9.1M (exactly $9,128,078) | TAMSOFT CORPORATION |
 | The Sims™ 2 Legacy Collection | $29.99 | 4,759 72% | 143k | $4.3M (exactly $4,281,672) | MAXIS | |
 | Fast Food Simulator | · EA | $14.99 | 8,653 86% | 260k | $3.9M (exactly $3,891,254) | No Ceiling Games |
 | Kebab Chefs! - Restaurant Simulator | $17.99 | 7,019 83% | 211k | $3.8M (exactly $3,788,154) | Biotech Gameworks | |
 | NBA 2K27 | $69.99 | 1,698 53% | 51k | $3.6M (exactly $3,565,291) | Visual Concepts | |
 | Farm Together 2 | $25.99 | 4,456 93% | 134k | $3.5M (exactly $3,474,343) | Milkstone Studios | |
 | Tales of the Shire: A The Lord of The Rings™ Game | $34.99 | 3,237 81% | 97k | $3.4M (exactly $3,397,879) | Wētā Workshop | |
 | Eastern Era | $24.99 | 3,028 65% | 91k | $2.3M (exactly $2,270,092) | FunYoo Games | |
 | FEMBOY FUTA HOUSE | $14.99 | 4,131 89% | 124k | $1.9M (exactly $1,857,711) | IT'S A TRAP |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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