Games › Character Customization › Character Customization + Magic
Should I ship a Magic Character Customization game?
Character Customization + Magic
Of 266 developers who shipped a Magic Character Customization game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 660 more are announced, ×4.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 6 / 10 build.
The middle developer here made $2.9k, ×4.6 the market's $630 for a 6 / 10 build, and 3 in 10 made under $600; 1 in 20 cleared $840k, ×1338 the market median. Revenue is flat on the market; 660 games are announced against 153 developers who shipped in the last year.
| Bottom 30% | $599 (exactly $599) |
|---|---|
| Median | $2.9k (exactly $2,875) |
| Top 25% | $25k (exactly $24,875) |
| Top 5% | $840k (exactly $840,320) |
| Developers, 2 yr | 266 |
| Released games | 765 |
| Announced | 660 |
| Effort | 6 / 10 |
| AI-buildability | Medium |
| Typical price | $9.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 30% more developers than the period before.
Free games: 18%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is medium: the lowest rating among its tags.
- Character Customization
- effort 6 / 10 · medium · effort 6 sits in the medium band
- Magic
- effort 4 / 10 · medium · effort 4 sits in the medium band
What it takes
- Effort
- 6 / 10 · full 3D single-player, physics sims, content-heavy RPG
- Systems
- Character Customization; 4 in 10 of the top 25% also carry RPG, Adventure, Exploration
- Price point
- $9.99 typical · top 25% priced $24.99 or above
- Art
- 3 in 10 of the top 25% ship with Story Rich, 3D
Why players buy here
The top 25% priced at $24.99 or above; the middle game at $9.99.
The top 10 games average 70% positive over 94,260 reviews.
What kills games here
3 in 10 developers made under $600. 8 in 10 of the 146 games released 1 to 2 years ago have fewer than 100 reviews. 660 games are announced against 153 developers who shipped in the last year, ×4.3 per shipper.
Adjacent niches
Character Customization with a different setting or mood, ranked by verdict then median.
- + Football (American)Strong odds
- + Real-TimeStrong odds
- + Music-Based Procedural GenerationFair
- + TransportationFair
- + MinigamesFair
- + DwarvesFair
- + BikesFair
- + IdlerFair
- + IncrementalFair
- + GamblingFair
- + Precision PlatformerFair
- + TypingFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Hogwarts Legacy | older | $59.99 | 274,801 89% | 8.2M | $495M (exactly $494,559,360) | Avalanche Software |
| | The Elder Scrolls V: Skyrim Special Edition | older | $39.99 | 219,271 94% | 6.6M | $263M (exactly $263,059,419) | Bethesda Game Studios |
| | Last Epoch | older | $34.99 | 106,364 76% | 3.2M | $112M (exactly $111,650,291) | Eleventh Hour Games |
| | Dragon's Dogma 2 | older | $39.99 | 76,627 62% | 2.3M | $92M (exactly $91,929,412) | CAPCOM Co., Ltd. |
| | The Elder Scrolls® Online | older | $19.99 | 134,421 82% | 4.0M | $81M (exactly $80,612,274) | ZeniMax Online Studios |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | FINAL FANTASY XIV Online | older | $19.99 | 78,661 86% | 2.4M | $47M (exactly $47,173,002) | Square Enix |
| | Tales of ARISE | older | $49.99 | 27,643 86% | 829k | $41M (exactly $41,456,207) | Bandai Namco Studios Inc. |
| | Lords of the Fallen | older | $29.99 | 37,902 68% | 1.1M | $34M (exactly $34,100,429) | CI Games |
| | Dragon's Dogma: Dark Arisen | older | $29.99 | 37,437 88% | 1.1M | $34M (exactly $33,682,069) | Capcom |
| | Avowed | $49.99 | 12,653 76% | 380k | $19M (exactly $18,975,704) | Obsidian Entertainment | |
| | Drova - Forsaken Kin | $24.99 | 9,455 93% | 284k | $7.1M (exactly $7,088,414) | Just2D | |
| | Pax Dei | $29.99 | 7,163 56% | 215k | $6.4M (exactly $6,444,551) | Mainframe Industries | |
| | SWORD ART ONLINE Fractured Daydream | $59.99 | 2,021 64% | 61k | $3.6M (exactly $3,637,194) | Dimps Corporation | |
| | The Quinfall | $9.99 | 12,073 50% | 362k | $3.6M (exactly $3,618,278) | Vawraek Technology Inc. | |
| | Age of Reforging: The Freelands | $29.99 | 2,291 71% | 69k | $2.1M (exactly $2,061,213) | PersonaeGame Studio | |
| | Guild Wars® Reforged | $19.99 | 3,265 87% | 98k | $2.0M (exactly $1,958,020) | ArenaNet® | |
| | Moonlight Peaks | $34.99 | 1,793 88% | 54k | $1.9M (exactly $1,882,112) | Little Chicken | |
| | Erenshor | · EA | $19.99 | 2,153 94% | 65k | $1.3M (exactly $1,291,154) | Burgee Media |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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